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Digital marketing communications professional with over 10 years’ experience across the operations and email marketing channels. Including success in both online and offline marketing initiatives. Consistent understanding of retail marketing concepts and ideas that turn into actions, in addition to exceptional business/industry knowledge, go-to-market strategies and project management.Core Strengths• Best in class email production & development • Launch and integration of new email products & programs• Diverse online retail experience• CRM and database segmentation• Strong understanding of the customer lifecycle• Managing multiple priorities and aggressive deadlines• Ability to thrive in fast-paced work environments• Excellent and proactive troubleshooter
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Manager, Journey And LifecycleVansSan Diego, Ca, Us -
Manager, Journey & LifecycleVans Apr 2024 - PresentCosta Mesa, California, Us -
Senior Email Marketing ManagerRoad Runner Sports Jun 2021 - Jan 2024San Diego, Ca, Us -
Email Marketing Revenue ManagerRoad Runner Sports Nov 2018 - Jun 2021San Diego, Ca, Us -
Crm & Email Marketing ProfesionalDigital Operative Inc. Jul 2017 - Nov 2018San Diego, California, Us -
Crm Email Program ManagementPetco Nov 2015 - Jul 2017San Diego, California, UsResponsible for the planning & execution of e-commerce focused marketing emails. This marketing channel is responsible in generating 30%+ of all website sales. The efforts of my team has driven a significant portion of year over year traffic and sales growth for petco.com. Accomplishments:- Program management – responsible for the execution of all e-commerce driven acquisition & retention email campaigns while continuously analyzing performance and consumer engagement to evolve and refine our email footprint, cultivate the customer lifecycle and define new opportunities.- Segmentation – responsible for the development and management of customer segmentation strategies in parallel to the execution of various testing initiatives in an effort to maximize campaign ROI and efficiency. Developed a successful transaction & email engagement based segmentation plan in 2015. Relevancy to the customer is the number one priority while increasing ROI and keeping sales and conversion up.- Email evolution – responsible for the execution of a large initiative that brought best in class email production to Petco. All emails were templatized and were designed with a mobile user mindset by using responsive design. Still to this day email continues to evolve. Keeping up with changing trends and technologies is top of mind to keep best in class emails that will earn a click from our customer.- Process Effectiveness and Efficiency – while not directly managing others. I have taken the lead of ensuring my partners are following the correct process while still executing projects as nimbly as possible. A master calendar of projects is maintained to the highest level so keep projects organized and on-track for execution in a timely manner.Continued on attached document. -
Email & Web Content ProducerPetco Aug 2010 - Nov 2015San Diego, California, UsBudgeted to bring in $10+ million dollars in sales, I am part of a superb email operation. I help in the design and production of our email campaigns which drive traffic to our website. With my vast knowledge of industry friendly HTML coding for emails our campaigns are virtually error free and pleasing to the eye. I also assist with various duties as they are presented to me by our site team. Being a jack of all trades has always been my strong suit. I make myself an asset to the department I am working in. -
Portal Content SpecialistPetco May 2007 - Aug 2010San Diego, California, UsManage all intranet content by enforcing the PETCO style guide, looking for clarity and eliminating redundancy Managed the creation and maintenance of PETCO's internal survey toolManage the quarterly updates of the PETCO directoryReview and edit communications assigned to PETCO stores on their Daily Management BulletinProvide internal communications training and support for PETCO stores, NSC, and field teamsResearched and developed new technology and processes to assist in providing efficient communication of company initiatives and business objectives to stores and field teams.Maintain multiple HTML pages that help associates find the information they need quicklyAssist on the Operational Help Desk; implemented a case management process that allowed team to reach operational goal of 2 days or less to close a case. -
Logistics AdministratorHyundai Translead Jan 2003 - May 2007San Diego, Ca, UsScheduled and monitored the movement of the trailers from the factory in Tijuana, MX to destinations within the continental USAMonitored the trucking fleets that did business with Hyundai and moved product with the quickest and most cost effective companiesCreated excel reports of all units moved for internal and customer use, this most of the time included reporting on over 1,000 units -
Administrative Clerk/Basic RiflemanUnited States Marine Corps Jun 1998 - Jun 2002Washington, Dc, UsWas the primary point of contact of all Marines transferring out off base; maintained all orders and ensured the accuracy and timelines were metProcessed Marines that reported aboard the base, prepared their travel documents and ensured their accuracy so the reporting Marine received their travel allowance and received all applicable benefits that they rated based on rankAlways maintained a professional military appearance and carried myself in accordance to the standards set by the USMC -
Teller/Office AdministratorEdinburg Teachers Credit Union Aug 1996 - Jun 1998Provided excellent customer service and took deposits and made withdrawals for members of the credit unionProcessed the shipment of money from the Federal Reserve Bank; processed amounts of up to $400,000 dollars at timesEnsured the credit union had enough supplies at all times purchased items as needed and used the company credit card to purchase.
Edgar Moscoso Skills
Edgar Moscoso Education Details
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Platt CollegeWeb Design/Digital Video Editing -
Platt CollegeGraphic Design -
Edinburg North High SchoolHigh School Diploma
Frequently Asked Questions about Edgar Moscoso
What company does Edgar Moscoso work for?
Edgar Moscoso works for Vans
What is Edgar Moscoso's role at the current company?
Edgar Moscoso's current role is Manager, Journey and Lifecycle.
What is Edgar Moscoso's email address?
Edgar Moscoso's email address is ed****@****ail.com
What is Edgar Moscoso's direct phone number?
Edgar Moscoso's direct phone number is +161924*****
What schools did Edgar Moscoso attend?
Edgar Moscoso attended Platt College, Platt College, Edinburg North High School.
What are some of Edgar Moscoso's interests?
Edgar Moscoso has interest in Family, Children, Outdoors, Technology, Education, Science And Technology, Sports.
What skills is Edgar Moscoso known for?
Edgar Moscoso has skills like Html, Email Production, Email Marketing, Online Marketing, Content Management, Dreamweaver, Google Analytics, Wordpress, Seo, E Commerce, Photoshop, User Experience.
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