Edgar Ortega Email & Phone Number

Chicago, Il, Us

Boston, Massachusetts, Us

Leads new business development efforts for the agency. Responsible for growth across NA. Leads RFI and RFP process to secure new clients and supports prospecting and organic growth. Led complex, cross-agency pitches for Chicago, Boston, New York, San Francisco, Atlanta, London, Singapore and Australia.Expertise includes Creative Experience, Strategy, CRM and Loyalty, Data & Analytics and Media

New York, Ny, Us

Led all new business development efforts for the Lunar Solar group and its three divisions, Red Giant Growth, Satellite and Space Race. Developed and implemented sales and marketing strategy to build new business pipeline and drive organic growth. Worked with each division lead to build revenue projections and implement sales strategy to surpass quarterly goals. Oversaw LSG’s content marketing program that included social media channels, website, newsletters and blog.

Chicago, Illinois, Us

Oversaw and lead all new business development efforts, including developing strategic long-term sales plans, identifying and qualifying new opportunities, and uncovering successful sales and marketing tactics and initiatives to meet yearly goals. Managed and oversaw key accounts with a focus on client success, account retention and organic growth.

Chicago, Il, Us

- Identified and developed outreach strategies and tactics that generated multi-million dollar business opportunities - Developed and managed department’s opportunity-based sales strategy, focused on identifying key business opportunities, understanding audience needs and connecting with key decision makers.- Collaborated cross-departmentally with internal Marketing and Client Services teams to develop and implement outreach campaigns, better understand target audience and ultimately grow both, new and organic business.- Managed and oversaw quarterly sales campaigns that position the agency as a thought leader, develops new business leads and supports moving leads through the sales lifecycle.- Advised on RFP responses to influence strategic proposal submissions through industry expertise, client insights and brand knowledge.

Chicago, Il, Us

- Identified a Business Development need of a dedicated outbound sales specialist focused strictly on outreach, new relationship building and prospecting- Oversaw the on-boarding and implementation of the agency’s initial CRM platform (HubSpot) to drive sales efficiencies and better track sales lifecycle.- Analyzed and curated outbound sales best practices and implemented insights team-wide.- Collaborated with internal Marketing team to refine campaign process, uncover audience insights and develop new sales strategiesand tactics

Chicago, Il, Us

Led the planning and execution of successful experiential activations and B2B events ranging from 50 – 5,000 attendees.- Managed internal project teams ranging from 5 – 20 team members, provided mentorship, team training and growth opportunities.- Built and maintained client relationships to retain business and generate organic growth.- Managed client budgets and identified cost-saving opportunities to elevate agency profits.- Experience includes: general session, trade shows, conference breakouts, agenda building, digital and sponsor activations, evening events, F&B, signage and branding, speaker management, and registration.