Reporting to: Global VP SalesLeading Telrad's strategic market expansion in Mexico and LATAM, focusing on driving revenue growth, strengthening partnerships, and establishing the brand's presence in competitive markets.Key achievements:- Sales Performance: Achieved a 20% increase in sales during the first year by executing innovative go-to-market strategies and securing high-value deals.- Market Share Growth: Expanded Telrad’s market share by 5% through the development of strategic business plans tailored to regional dynamics.- Strategic Alliances: Built and strengthened relationships with key stakeholders across LATAM, enhancing Telrad’s reputation and driving long-term growth.- Market Positioning: Implemented tailored strategies to position Telrad as a preferred solutions provider in the wireless telecommunications industry.

Founded and led a consulting firm specializing in guiding foreign technology companies to successfully enter and expand in Mexico and Latin America. Leveraged market intelligence, strategic thinking, and organizational expertise to craft growth strategies and develop impactful partnerships. Focused on delivering tailored value propositions that maximized profitability and market success.Key Achievements:- Major Contract Acquisition & Strategic Partnership: Negotiated and secured a $50M, 20-year contract with Telefónica, elevating a Canadian startup to a leading telecom infrastructure provider in Mexico.- Infrastructure Development & Customer Satisfaction: Positioned Altan Redes as a major client, supporting their goal of achieving 92% national network coverage with customer-centric solutions that aligned with market demands.

Reporting to: RVP, LATAMDirected Cambium Networks’ regional sales operations in Mexico, focusing on revenue growth, client acquisition, and market expansion within the wireless telecommunications sector.Key achievements:- Revenue Growth: Delivered a 30% increase in annual sales by executing data-driven market strategies and securing new business opportunities.Consistent Excellence: Surpassed quarterly revenue goals for nine consecutive quarters, showcasing sustained performance and strategic focus.- Client Acquisition: Secured $3M USD in new business by developing customized solutions and expanding the client portfolio with high-value accounts.- Team Leadership: Directed and empowered a team, fostering a collaborative environment that enhanced individual and team productivity.- Market Positioning: Strengthened Cambium’s presence in Mexico by establishing partnerships with top-tier clients and key decision-makers in telecommunications and government sectors.

Reporting to: Regional PresidentResponsible for overseeing all aspects of the company’s operations, including sales, business development, and P&L management. Leading a multidisciplinary team of 40 professionals, I drove the company’s strategic growth in key verticals such as telecommunications, government, and industrial sectors. My leadership focused on maximizing revenue, streamlining operations, and ensuring sustainable market expansion in a competitive environmentKey Achievements:- Revenue Growth: Increased sales by 30% and boosted gross revenue by 50% in the first year by executing targeted client strategies and innovative market approaches.- Financial Optimization: Achieved a 10% improvement in financial performance, meeting and surpassing ambitious P&L targets through rigorous cost management and revenue enhancement initiatives.- Market Share Expansion: Spearheaded the development of new commercial processes that resulted in a 15% increase in market share, positioning Ceragon as a leader in emerging verticals.- Cost Reduction: Negotiated favorable terms with local suppliers, achieving a 20% reduction in operational costs during the pandemic, which bolstered profitability amidst global supply chain challenges.- Team Leadership: Managed and motivated a team of 40 professionals across sales, operations, and technical functions, fostering a collaborative and results-oriented culture that consistently exceeded performance targets.- Client Relations: Built and strengthened strategic relationships with major telecom operators and government entities, resulting in long-term contracts and increased client loyalty.- Crisis Management: Transformed an initially hostile internal environment into a collaborative workplace by promoting empathy, constructive dialogue, and shared goals, earning recognition from the team for my leadership and dedication.

Reporting to Global VP Sales:Promoted to lead Redline's sales efforts across LATAM, driving growth in healthcare and public safety markets. Expanded the company's presence in key regions, by building and managing a high-performance sales team and cultivating strategic partnerships.Key Achievements:- Regional Expansion & Partner Development: Achieved a 30% increase in LATAM sales and grew the partner network by 15%, establishing Redline as a trusted provider in healthcare and medical technology.- Sales Training & Talent Development: Designed and implemented a structured sales process, combining talent development and targeted sales training to elevate team performance and strengthen partner loyalty.

Reporting to VP GLobal SalesSpearheaded Redline’s entry into the Mexican market, establishing it as a leading provider of wireless networking solutions for government and healthcare sectors. Leveraged strategic vision and leadership to achieve sustained revenue growth and secure a dominant market position.Key Achievements:- Government Market Capture: Secured 70% market share in Mexico's government wireless network sector, generating $15M in revenue and creating high barriers to entry for competitors.- Sales Organization & CRM Strategy: Built a CRM-driven sales organization, enabling detailed performance tracking, streamlined reporting, and improved team productivity through clear sales targets.- Emerging Technologies & Client Solutions: Pioneered innovative projects in telemedicine and public safety video surveillance, positioning Redline as a trusted partner for cutting-edge medical technology solutions.