Edgar Pasten Email & Phone Number

United States

North America

Supports the visual direction and goals for Ravensburger's product in art commissioning.Collaborate with the Creative Director and Lead Art Director, and other team members to inspire and guide artists to do their best work and be a subject matter expert for the IP.

North Hills

As a product portfolio leader, I implemented the initial concepts and designs for all global toy and novelty items within the company portfolio of over 300 products. I oversaw all daily operations and workloads for the Toy Design team, creating a culture of continuous learning opportunities, as well as enabling and motivating designers to take ownership of their assigned projects. I also managed the development and distribution of product specification packets to multiple manufacturing outlets and engineers, collaborating with cross-departmental teams to review and approve, ensuring excellent quality.Key Accomplishments:■ Develop product strategies and advanced solutions to meet complex challenges, defining product roadmaps and development, based on analysis of requirements, ensuring performance, cost, and quality.■ Demonstrate industry expertise developing showroom and event design, increasing brand awareness.■ Collaborate with internal teams and licensors to maintain and improve existing product lines, identify opportunities in the marketplace, and generate new business initiatives to increase revenue and growth.

Century City, Ca

As a results-oriented project leader, I tracked over 7000 annual projects utilizing MyMediaBox, as well as drove strategies to develop publishing initiatives to increase market share and revenue. I effectively identified new markets including the monthly Saban’s Go Go, Power Rangers comic book series, Insight Edition’s Ultimate Visual History, Saban’s Power Rangers 192-page table book, coloring books, and board books. I developed and defined the process vision, strategy, product requirements, pricing, packaging, and market strategy, while overseeing a worldwide digital category, generating a 200% growth from 2015 to 2017.Key accomplishments:■ Cultivated cross-functional communication with multiple stakeholders, ensuring continued quality and consistency demanded by a 25-year-old franchise.■ Collaborated with developers and licensees to create world-class products for multiple brands including Popples, Julius Jr., MPM-My Pet Monster, and Paul Frank, and many new products in development.■ Accelerated revenue stream with development of new Health & Beauty initiatives, expanding into key US accounts. ■ Served as liaison to legacy Power Ranger cast, increased ability to popularize and mainstream new market through extensive networking, gaining deeper knowledge and understanding to promote growth.

Century City

I effectively utilized my product design expertise to develop the acclaimed Power Ranger Legacy Wars PVP real-time mobile app, partnering with Nway Games, generating over 30M downloads within 48 hours and daily spend of four cents per 155,000 daily users. I was adept at identifying new market opportunities, implementing strategic and tactical action plans for continued business growth. Key Accomplishments:■ Established daily communication with over 100 worldwide licensees, surpassing sales goals with 6% annual growth in each product category.■ Forged productive relationship with BOOM! Comics, participating in creation of highly successful Saban’s Mighty Morphin Power Rangers comic book series, over $1.0M units sold, selling out nine times in three years.

Irvine California

In this position, I collaboratively directed five designers in the design and development of all RoseArt and Board Dudes products. I also managed the budget and negotiation of models for the stationery and toy divisions, outside vendors, and the in-house model shop. I consistently brainstormed strategies for new market opportunities, maintained constant communication with global engineers and factories, monitored all outgoing control drawings, and ensured safety and quality assurance within the product development team prior to distribution of art to factories. Key Accomplishments:■ Performed model-making and Prototyping for sales presentations and internal testing.■ Launched RoseArt ColorBlanks figures, a $10M category, increasing overall growth and competitiveness of company.■ Recognized for award-winning and patent-awarded designs in Stationery aisle.

For this company, I created innovative designs for various product lines including Bubbles, Vehicles, Pre-School, and Outdoor Activity. I expertly performed model-making and prototyping for effective presentations and maintained continuous communication with global engineers, which ensured product quality and safety.Key Accomplishments:■ Launched new wave of bubble-related product into market, developed patent for Bubble Rocket design and engineering.■ Implemented innovative strategies for initiating new product concepts, including weekly brainstorms and team events.

this company was more on the "Feeding" side of my portfolio.....they do a lot of those Melamine Plates/Bowls/cups. I was in charge of a proposed Toy line that really went nowhere, I think it would have done very well but it was only given a couple of months to flourish. good experience and good people