Edgar Quero Salas Email & Phone Number

Gran Santiago, Región Metropolitana De Santiago, Chile

Responsable de la estrategia comercial y liderazgo del equipo de ventas para atender y desarrollar los distribuidores autorizados de la marca a nivel nacionalDefinición y ejecución del plan comercial Gestión enfocada en el desarrollo de distribuidores y captación de nuevos clientes por segmentos de mercado.Gestión basada en embudo de ventas y KPI´S Análisis de datos y tendencias del mercado para la toma de decisiones y desarrollo de oportunidades.Líder para en equipo de ventas de 8 colaboradoresPrincipales Logros:Crecimiento de las ventas del canal en 15% respecto al año anterior Consolidación del equipo de ventas y trade marketing del canal

Santiago, Región Metropolitana De Santiago

Commercial estrategist for the holdingManaging sales in Retail and Wholesale channelsDeveloped a Digital Channel activating E-Commerce and Marketplaces sales.Management focused on expanding market coverage nationwide, which increased sales by more than 15% each year.Constant analysis of data and market trends (BI) for decision-making and coaching sales force.Implementation of promotional estrategies averaging effectiveness of +80%.Promoted and executed improvements in sales, logistics and customer service management processes and systemsLeader of a 20 salespeople team in stores, field, office, and web.Main achievement:Doubled sales in four years tenure.Reporting to General Manager

Las Condes, Región Metropolitana De Santiago

Responsible for the store commercial operation:Defined and implemented strategies to increase sales, recover profitability and improve customer service, generating immediate success such as 23% sales increase in 6 months.Defined a new visual merchandising for the sales room, engaging purchasing team and suppliers in implementation. Managed 16 events and promotional activities in store in alliance with suppliers.Leader for 20 salespeople team. Main Achievements: Relevant contribution to the store sales increase and profitability.Redesign and implementation of new customer service management platform Reporting to Operations Manager

Valencia, Venezuela

Country leader for brand management, commercial communication and social responsibility:Developed the marketing plan and budget acording with company objetives. Directed strategies related to branding, promotions, media, creativity, market research and social responsability.Led the commercial strategy to increase sales and transactions. Leader for 4 Heads of Department and 20 Marketing Coordinators and Creatives Managed and developed alliances with suppliers, media and agencies. Developed the brand presence in digital media and social networks. Main Achievement: Definition and initial implementation of the digital marketing strategy. Reporting to General Manager

Valencia, Venezuela

Leader for the chain's purchases in CBuilding Materials, Wood and Plumbing categories:Led the three categories management, in line with the store formats, trends and market conditions, reaching 30% of the company´s total sales.Designed and executed commercial strategies to guarantee the categories profitability, increasing profit 3% in 2 years tenure.Managed and developed commercial alliances that allowed the incorporation of 150 new products. Led a team of 3 highly committed Purchase Coordinators focused on the sucessful implementation of the strategy.Leader for the chain's global strategic projects for Price Positioning and Commercial Dynamics in StoresMain achievement: Restructure of the group's categories and lines, increasing by 5% its share in the company's total sales.Reporting to Purchasing Manager

Valencia, Venezuela

Leader for campaigns, promotions, events, publications and product launches:Led the management of successful promotional campaigns contributing to the chain's historical record with more than 9 million transactions in 2011.Led the publication of sales brochures with a circulation of more than 1.5 million copies per month whose effectiveness indicator doubledLed the conception and management of events inside and outside stores, aligned with the values ​​of the brand that contributed to the constant growth of brand recall including a historical record of 85%.Optimized the management of data, studies and trends to make promotional decisions and improve commercial communicationLed the Boutique and Gifts categories as an integral part of the branding strategyLed a team of 4 promotions coordinators whose commitment and ability to integrate with the rest of the marketing team made the success possible. Main achievements:Key contribution to the increase in chain transactions by 16% between 2011 and 2013Consistent increase in the effectiveness of promotional campaingns from 40% 2010 to 82% 2013Key contribution to achieving record levels for the chain in campaign recall and brand awareness measurements between 2011-2013Reporting to Marketing Manager

Valencia, Venezuela

Led customer service, billing, services, visual merchandising and store maintenance in the chain's prototype storeLed directly a team of 80 collaboratives and an indirect team of 115Main achievements: Customer satisfaction over 88% between 2008 and 2010. Leading role in a team who generated constant sales growth (Chain´s first place).Reporting to Store Manager

Valencia, Venezuela

Overseeing store budgetary execution, administration and human resourcesPersonnel management: recruitment, training, benefits and work environment.Reporting to Store Manager, direct supervision of 8 and indirect supervision of 190 employees

Valencia, Venezuela

Coordinated the administrative operations and budget for the education center.Managed the relationships with suppliers and contractors.Coordinated the billing, collections and taxes. Project leader for administrative operational optimizationReporting to General Manager

Portuguesa, Venezuela

Formulated the public investment projects to multilateral organizations (World Bank - Inter-American Development Bank) and national funds (FIDES - LAEE) for several local governments of the Portuguesa State. Areas: Infrastructure, Housing, Industry, Agroindustry.

Portuguesa, Venezuela

Planned and promoted the public and private investments in the industrial and commercial sectors of the Portuguesa state. Managed the budget and public investment projects to productive sector.

Economista

Especialización, Marketing, Escolaridad