Responsible for all aspects of the P&L including business strategy, product assortment, promotional plans, cost negotiations and vendor management. • Negotiated annual vendor contracts and promotional dollars that led to a 12% increase in category margin. • Led a pricing elasticity test of two main subcategories that yielded a 7% average margin lift. • Increased YoY sales 12% while increasing profit margin 3.7% through vendor negotiations, promotions, SKU rationalization, and regional planogram development.

Managed all merchandising needs for four different categories spanning over 4,000+ stores within the United States as well as regional sales plans/schematics to grow categories sales and gross profit dollars. • Partnered cross-functionally on planning and executing of the “Expand the Assortment” initiative, which provided merchandising guidance to 8,500+ stores and yielded a 28% YoY sales increase. • Successfully planned and led the 7-Eleven’s holiday prebook promotional strategy, which resulted in a 37% revenue improvement over prior year. • Increased sales by $10M by identifying, internationally sourcing, marketing, and releasing a new line of South American snacks into a regional market.

Responsible for a network of (12) 7-Eleven locations within Imperial County with a concentration in site profitability, relationship management, brand marketing, and merchandising.• Developed 1 Franchisee to be the recipient of the CEO’s Big 3 Award, 3 Franchisees to be Retailer Initiative Award recipients and 2 Franchisees to be qualified for multiple stores. • Created a nationally recognized sales initiative for Chicken Dippers. Sold a company record 6,133 units in a single day, a 380% YoY Fresh Food sales increase.

Responsible for all merchandising and operational activities of 7-Ventures portfolio companies, including market testing, national and international product launches and data-centric verification. • Co-created 7-Eleven’s/7-Ventures’ first ever emerging brands event “Brands W/❤” and emerging brands testing platform “Sips and Snacks Program”. • Expanded two portfolio company’s distribution from 400 stores to 10K, and attained an 85% product penetration during the first week of the launch. • Led a data-driven emerging brands test in 125 stores, which resulted in an average sales increase of 28%

• Directed and managed all operations of 6 financial institutions, including 120+ customer service rep. and 25+ managers. • Effectively recruited, developed and promoted successful Management teams, and reduced employee turnover rate by 27%.• Directed development of business-to-consumer and business-to-business marketing programs that drove incremental annual sales of $77,000.

•Responsible for overall operations of 3 departments within retail location with revenue of $25 million per year, managing and training 6 department managers in addition to 80 – 120 sales associates.•Increased customer traffic 48% by designing and executing a men’s department new layout.•Developed aggressive strategic B2B marketing campaign to increase revenue $12,000 during the initial month of implementation.

•Supervised, trained and coordinated a group of Community Health Leaders and agency volunteers, prepping for public appearances in San Diego and Imperial County region. •Bilingual media spokesperson for USDA’s largest social marketing nutrition initiative in Nation “5 a Day Campaign”. •Oversaw the planning and implementation of strategic mass media events, public relations, training, operating plans, for the 5 a Day Camping.

•Grew yearly applications 28% year over year as media advocate through creation and implementation of marketing campaign for “Cover the Uninsured Week.”•Developed maximum efficiency training method for computer-based program utilized County-wide, resulting in 12% decrease in rejected applications due to errors.

•Headed daily store operations for three separate locations, handling human resources issues such as hiring and development, inventory, budget, sales report management, and customer care.