- Established and managed strategic partnerships with key advertisers and digital platforms resulting in a 25% increase in revenue.- Catalyst in establishing Yan Digital as the biggest Facebook, Instagram and TikTok community in Vietnam.- Led cross-functional teams in executing creative marketing campaigns, resulting in a 15% increase in brand awareness and a 20% boost in customer acquisition.

- Co-founded CAPISCO AGENCY, a forward-thinking boutique digital and tech agency based in Switzerland, specializing in the "Future" of web3.0, AI, cryptocurrencies, and the metaverse.- Leverage expertise in the "Contemporary," delivering digital marketing strategies, branding, technology solutions, content creation, and social media management.- Addressing the "Classic," provide traditional media, events, and PR services.- Manage diverse client portfolios in Europe, Africa, and Asia, offering innovative solutions for businesses navigating the evolving digital landscape.

- Co-founded LOJALTY App, a startup focused on loyalty and customer database management.- Developed strategies to enhance customer engagement, loyalty, and data-driven insights.

- Pioneered the market entry of Monin, a prominent global F&B flavor solutions brand, across diverse channels, including On and Off-trade, CVS, E-Commerce, and Social Commerce. Developed and executed impactful marketing strategies, resulting in a 35% growth in market share and a 30% increase in annual revenue.- Spearheaded strategic partnerships, disruptive communication strategies, and notable campaigns that propelled brand building. The creative playbooks implemented contributed to substantial sales growth and elevated market shares, positioning Monin as the leading flavor solutions company in the industry.

- TK Wine Brand Launch:Successfully launched the TK Wine Brand, VIVA House Of Wine, a premium wine distribution entity targeting diverse markets, including On and Off-trade, CVS, retail, and E-Commerce. Gained nationwide recognition with a remarkable year-over-year increase.- Global Marketing Strategies: Developed and executed comprehensive cross-media marketing strategies for renowned premium wine brands like Vino San Pedro, Bollinger, Gaja, Catena Zapata, Duckhorn, Chateau Roubine, and Domaine Chanson. Achieved double-digit revenue growth and enhanced brand visibility across international markets.- Influencer Marketing Success:Orchestrated a successful influencer marketing campaign, collaborating with industry influencers. Resulted in a 50% increase in brand mentions and significantly expanded the customer base.- Targeted Social Media Campaign: Introduced a targeted social media advertising campaign, leading to boost in brand awareness and a notable increase in customer acquisition, particularly among the millennial demographic.

Conducted market research, competitor analysis and Marketing Recommendations leading to the implementation of a brand positioning strategy that contributed to a 15% increase in market share within the pharmaceutical retail sector.

Developed a comprehensive 360 digital artist marketing and brokered strategic partnerships and business development that has lead to generating investors.

Orchestrated the establishment and growth of the global content creation division for Leo Burnett, Ace Saatchi, Publicis, MSL, Zenith, Starcom, Performics clients, and driving business development generating a 25% increase in new business.

- Led strategic setup and rapid expansion of Yan TV and Bestie TV, achieving a remarkable 50% increase in combined viewership in the first year, beating international Music TV brands such as MTV and Channel V.- Strategically aligned with the youth, women's, and men's vertical ecosystem, driving substantial revenue growth and establishing a dominant market position.

Orchestrated the establishment and growth of the global content creation division for Leo Burnett, Ace Saatchi, Publicis, MSL, Zenith, Starcom, Performics clients, and driving business development generating a 25% increase in new business.

Spearheaded the development and execution of a comprehensive strategy, content, and business direction for the Moov Music and Lifestyle streaming portal, resulting in a 40% increase in monthly active users.

- Founded, set up and built the market positioning, creative direction, business development and investment of a groundbreaking youth TV entertainment channel in Vietnam, setting industry standards and achieving an astounding 45% market share within the first year.- Played a key role in the digital transformation of Yan TV, contributing to it’s prominence as the leading (no. 1) youth TV channel in Vietnam.

Directed and marketed 15+ successful international artist tours, leveraging industry connections and expert musical insights; achieved a remarkable 40% increase in audience engagement and $1.2M in revenue generation for both local and international artists.

- Pioneered the launch of game-changing TV channels MYX music, Lifestyle Network, Sports channel, and youth TV channel, Studio 23, utilizing omnichannel platform marketing strategies; achieved high yield results for ABS-CBN group. - Initiated the creation and execution of cutting-edge marketing initiatives that propelled ABS-CBN to the forefront of the industry, driving a 30% increase in brand awareness and securing key partnerships.