Edward H Email & Phone Number

Email - edhaisha [at] gmail [dot] comPhone - 310-649-3600MARKETING / MEDIA: Results-oriented professional with a successful, progressive history in Consumer Packaged Goods (CPG), marketing, branding, public relations, direct response (broadcast and print), new product research, development and launch, P&L responsibility, media buying/planning (with savings of up to 90% off rate card), management of up to 12 direct staff reports, operations, broadcast, print, advertising/advertorial, packaging, collateral materials, pos displays, copywriting, legal compliance, contract drafting and negotiation, broker/buyer meetings, and national mass market retail chain store interaction (CVS, Walgreens, Wal-Mart, Target, Kroger/Ralphs, GNC, Amazon.com, and others). PUBLIC RELATIONS: National print/broadcast new product major media launch coverage, including: 20/20, Dateline, Good Morning America, Today Show, Evening News, ABC, CBS, NBC, FOX, CNN, MSNBC, CNBC, The View, USA Today, New York Times, Los Angeles Times, Wall Street Journal, Time Magazine (Cover Story), Newsweek Magazine (Cover Story) and hundreds of others, resulting in several best-selling skus, category leaders, and the creation of multi-million dollar product segments.WEB / IT: Management of corporate and consumer dot-com initiatives, eCommerce merchant/credit card account vendor/software research and selection, due-diligence and overseeing the acquisition of 3 dot-coms, website building, managing web employee/consultant team of 7 full time programmers, system/database administrators, the integration of multi-dot-com technologies, database mining, promotion/email campaigns, search engine optimization (SEO), search engine marketing (SEM), A/B testing, social media, and computer hardware/software, installation, maintenance, repair (Level 2) and writer/reviewer for CompuServe/AOL.Specialties: CPG - MARKETING, PUBLICITY, WEB & MEDIA* Marketing, Branding, Product/Project Management * Publicity, Media Relations & Copywriting* New Product Research, Development & Launch * Broadcast, Print & Online Media/Advertising* P&L Responsibility, Web & E-Commerce* Search Engine Optimization/Marketing (SEO/SEM)

Listed skills include Writing, Positioning, Team Building, Planning, and 159 others.

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  San Diego State University-California State University

  Marketing