Ed Hoffman possesses expertise in e commerce, saas, start ups, leadership, strategy and 17 more skills. He is proficient in Spanish. Colleagues describe him as "I worked with Ed for 11 years. As head of sales Ed grew the sales team that was responsible the growth of our revenue from $25M of Annualised Recurring Revenue. Over that time SLI grew from a small team through to our IPO in 2013. Ed has grown with the e-commerce industry and seems to know everyone in it. He has represented the company, speaking to reporters and analysts and presenting at conferences and webinars. Ed has in depth knowledge of our suite of products and how they can help our customers businesses. I enjoyed working with Ed and would recommend him to anyone that is looking for an experienced head of sales. " and "In my position as company co-founder and chief technical officer at SLI Systems I have worked alongside Ed since he started in late 2003. Ed was hired to be the first dedicated salesperson for SLI and to build the sales team and process. He was the right person at the right time for SLI and bought a passion and understanding of the product which led to his significant contributions to the company. It would be difficult to underestimate the value of Ed’s almost encyclopaedic knowledge of the companies and people in our industry – it is clear that this has been instrumental in a number of deals that have been significant in the growth of SLI. Ed’s customer relationship skills shine when he is working on the trade show floor – I have been constantly amazed by the easy delivery of smooth presentations, as well as the number of positive connections that he has with other industry players. His understanding of the positioning of the SLI product within the market is also impressive. He clearly comprehends not only how SLI fits into the market, but also how all of the other businesses in the ecommerce ecosystem operate and co-exist. It is significant that Ed understands our technology – as our team has grown it is clear that it is not common for a member of the sales team to have a good understanding of the technology base, especially at a level deeper than required for simple implementation. Ed has one of the best understandings of our technology of anyone outside of the technical team – this has been of great value to SLI during his time here. Ed will be missed at SLI, I wish him well for his next adventure. "