With over 18 years of tailoring experience, MODE London is the destination where fashion meets personality with impeccable craftsmanship in the heart of North East London. The powerhouse behind MODE London is Edia Chow, who started her journey in hospitality, diving into fashion design and backing it up with her strong marketing knowledge.Edia's eye for detail and knack for customer satisfaction flourished during her time at the International Hotel Management Institute Lucerne in Switzerland. Climbing the ladder from Guest Relations to Head of Event and Catering in just four years showcased her natural leadership and organisational skills. Driven by her love for fashion, Edia pursued a Fashion Design diploma at the Hong Kong School of Design, making waves at the prestigious Fashion Gala show in Guangzhou. In 2006, Edia founded MODE Tuxedo, provide classy and formal tuxedos for weddings and special occasions with style, revolutionising menswear in Hong Kong. In 2014, she also founded MODE Children where provides formalwear for kids as well as the children catwalk academy. As Executive Director, she connected with Asian celebrities, partnered with luxury hotels, and earned acclaim from wedding media, establishing MODE as a beacon of sophistication. In 2020, Edia created a fashion line for young adults, Urban by MODE which provides Ready-to-wear suits for men who pursuit different suit styles. She recently has just launched their first women’s workwear brand, CODE in Hong Kong. Edia's journey also saw her at Harvey Nichols London, adding depth to her industry experience. Today, as the Designer and Founder of MODE London, Edia brings her love for fashion and commitment to excellence to the streets of North East London, making style accessible to all.
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FounderMode LondonChigwell, Gb -
FounderMode London Aug 2023 - PresentLondon Area, United Kingdom -
Co-FounderMode Tuxedo Jun 2006 - PresentHong Kong- Participating in the marketing strategy development and implementation.- Designing and implementing marketing plans for company products.- Organising and coordinating media events and vendor visits.- Establishing weekly, monthly, and quarterly sales targets and objectives.- Cultivating lasting relationships with customers to grow customer loyalty.- Establishing and maintaining relationships with clients.- Determine selling prices by analysing costs, competition, and supply and demand.- Creating and presenting reports on sales performance. -
Corporate Sales AssociateHarvey Nichols Oct 2022 - Dec 2022 -
Catering & Event DirectorHarbour Grand Kowloon Mar 2004 - Mar 2007香港特別行政區- Supervised and monitored the Catering Department in attaining its sales, revenue and quality of product goals.- Maintained the company standards of operation, sanitation, accident prevention and employee's attitude.- Assisted the Food and Beverage Department in achieving their goals and maintaining standards.- Reported directly to the Director of Sales and Marketing for the result evaluation and budget revision.- Oversaw operations and budgets of the Catering, Event and Conference Department (7 members) and ensured their achievements on tasks accurately and efficiently. -
Catering ManagerNew World Hotels & Resorts Mar 2000 - Feb 2004香港特別行政區- Proposed catering options based on customer requirements.- Prepared menus and oversaw the preparation of the venue, food, and service.- Oversaw seating arrangements, the serving of meals and beverages, and the clearing of tables.- Monitored the supply chain inventory and ordered resupplies.- Adhered to food and health industry regulations and standards. -
Guest Relations OfficerShangri-La Hotels And Resorts Mar 1996 - Mar 1999Hong Kong- Enhanced personal recognition and prompted attention to guest from arrival to their departure.- Prepared and supervised the distribution of guest amenities, welcome letters, fruit baskets and flower arrangement for arrival and long-staying guests.- Assigned rooms for VIPs according to their requirements.- Updated and helped maintain accurate guest profile records and alert departments concerned regarding specific guest needs obtained from this information.- Handled guests' complaints immediately and follow-up on action thoroughly.- Conducted courtesy calls and logged them on the daily comment book. -
Guest Relations OfficerPrince Hotel Sep 1995 - Oct 1996香港特別行政區- Accommodated general and unique requests.- Processed meal and beverage requests.- Coordinated with bell service and staff management.- Delivered mail and messages.
Edia Chow Education Details
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Hotel Management
Frequently Asked Questions about Edia Chow
What company does Edia Chow work for?
Edia Chow works for Mode London
What is Edia Chow's role at the current company?
Edia Chow's current role is Founder.
What schools did Edia Chow attend?
Edia Chow attended Imi International Management Institute Switzerland.
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