Edi Chen Email & Phone Number

Singapore

Lead Developer - Container as a Service Project (Singtel)Seamlessly integrated existing and developing new components. Emphasis on scalability and reusability, facilitating easy export to Adobe Experience Manager (AEM). Build on ReactJs with TypeScript for better code maintenance and reduced bugs.Skillfully facilitating technical requirements gathering, proactively anticipating potential roadblocks. Translated Figma prototypes into fully functional components, ensuring a seamless transition from design to development to production.Assistant Developer – SinglifeCollaborated in the development of components with embedded business logic and page integration into a multi-stage form (Formik) submission. Conducted through unit testing to make code more maintainable and less error-prone. Optimised lighthouse score to reach 90++ from 60++, ensuring a high level of website speed, accessibility and overall user experience.Cross Platform Compatibility (Safari/Chrome/iOS/iPadOS/Windows)Orchestrated a comprehensive cross-platform compatibility strategy, optimizing web applications for Safari, Chrome, iOS, and iPadOS. Achieved a 20% improvement in loading times (Safari), a 15% enhancement (Chrome), and a 30% reduction in user-reported platform-specific bugs. Implemented responsive design principles and collaborated with QA teams to establish rigorous testing protocols, resulting in a 25% decrease in post-release issues. Stayed abreast of industry trends, ensuring a competitive edge in a dynamic digital landscape

Singapore

•Delivered a remarkable 40-50% appointment scheduling rate and achieved a 60% closing rate by proactively engaging existing clients through targeted cold calls.•Accomplished a substantial 3-digit group policy enhancement rate averaged out per quarter, showcasing a proactive approach in driving business growth.•Cultivated a deep understanding of clients' financial portfolios, enabling the development of highly tailored and effective solutions.•Consistently maintained a top-tier sales performance by effectively upselling and/or cross-selling Aviva's diverse range of financial products.

Singapore

•Elevated customer satisfaction by implementing an impactful "Know Your Client" methodology, conducting thorough fact-finding and analysis. •Drove substantial organic lead growth by consolidating personalized solutions, resulting in an impressive average of 1-3 leads per client.•Established and nurtured robust relationships by tailoring financial recommendations to precisely match clients' unique requirements.•Realized a notable 30-50% average probability of appointment setting through the initiation and execution of strategic cold calling campaigns. •Introduced a client-centric approach, leading to an outstanding average rating of 4 'Excellent' to 1 'Meet Expectations.'

Singapore

•Achieved a 400% increase in leads within a 3-month period through the strategic planning and execution of workshops.•Successfully negotiated with various providers, resulting in a 50% budget reduction for retreat participants.•Revitalized the Management Associate Program by conducting comprehensive qualitative and quantitative analyses of applicants, evaluating accolades, interests, and qualifications.•Played a pivotal role in boosting sales for consultants through the initiation of the organization coaching program.

Singapore

Identified target market and built strategic alliance with potential clients for new business opportunities - increased 15% in business operations (Events) during employmentAssembled data base for focus group encompassing potential clients, increasing productivity for team members Participated in client events and made recommendations based on clients guests needs and budget, generating revenue and leads by 10%

Computer Software Engineering

Successfully completed an intensive and comprehensive software engineering immersive bootcamp at General Assembly, covering full-stack.

Business Management, Management

Bachelor of Business (Management) Completed a comprehensive Bachelor's degree program at RMIT University (SIM) with a focus on Business.

Diploma, Electronic And Computer Engineering (N44)

During my diploma at Ngee Ann Polytechnic, I uniquely specialised in Business Management alongside Electronic and Computer Engineering..