Evan Dierlam Email & Phone Number

San Francisco, Ca, Us

Create iterative, long-term vision for product areas to satisfy current and future customer needs and coordinate with leadership on multi-year priorities that align with company goalsCollaborate with eastern European design and engineering teams directly through scheduled meetings and async through shared Figma files, Confluence docs and short loom videos to manage all steps of product discovery and development, presenting them with OKRs, new product features, and user issues to resolveGather and process user feedback from support, customer success, and sales, managing insights associated with potential features in order to calculate RICE scoring for prioritizationHypothesize product improvements and solutions to user issues, create compact A/B and multivariate experiments, and analyze results to inform and support product decisionsAnalyze product usage data and customer use-cases to validate hypotheses and prioritize new work through SQL queries in Snowflake for one-off tasks, and coordinate with data team for dashboardsKeep apprised of industry trends and develop new product ideas through market research: from competitor analysis to expanded views into related products and new use-cases with user interviewsCoordinate go-to-market team to align marketing deliverables with product releases by creating internal and external guidance and validating their content for accuracyTrain our support and sales teams on new product offerings, answering questions and offering them use-cases to demo with clientsFurther customer education by creating in-app guidance using AppCues flows, demoing products in webinars, participating in customer calls, and by taking part in interviews on industry podcasts

San Francisco, California, Us

Managed product life-cycle for our headless WordPress CMS and React component platform teams, where I presented stakeholder needs and future plans, and nurtured teams to develop solutions and innovative platform tools Collaborated with leadership and cross-team partners to develop a long-term platform vision and created multi-quarter road maps with engineering to maintain a quarter lead on stakeholder dependenciesQueried CMS content in mysql and user data in Snowflake to analyze user flows and conversion patterns to inform product focus areasActed as subject-matter expert on CMS platform and content library for cross-department projects, to offer insight into the use of content and platform tooling in new initiativesCoordinated content audits and taxonomy updates with growth and editorial teams, by providing CMS data and analysis, and by building new tooling into the platform for writers to find most valuable content to update and related content to cross-linkEvangelized our federated GraphQL implementation to urge cross-team partners to prioritize upgrading their applications into our new content platform graph and offered services to assist their transitions

New York, Ny, Us

Developed a long-term strategy for accurate and efficient attribution of marketing channel data to help optimize marketing spends while maintaining eBay's data-sharing regulationsCollaborated with the data team to audit and refine stakeholder needs for migration to single-source of truth in Adobe Experience, and implemented script optimizations in Google Tag Manager while managing relationships with marketing teams and third-party partnersManaged priorities for the promotions development team, balancing between recurring coupon code needs from stakeholders, long-term improvement projects and new features within the promotions platformCoordinated tiger team for time-sensitive organic search issue, quickly reversing event-based featured snippet lossLead product manager for all SEO development needs in partnership with organic search team to strategize on growth initiatives and improvements to SEO MetricsCreated strategies, supported opportunity discovery with partner teams by coordinating third-party vendors and consultants with stakeholders and development teams, and planned and tested solutions for internal user needs

New York, New York, Us

Defined content vision and roadmap, incorporating stakeholder OKRs and long-term needs, while reserving space for experimentation and discovery for the teamServed as advisor for internal stakeholders and with third-party partners on the current and potential future abilities and limitations of our content platform, helping define content objectives and goals across both short and long-term timeframesCoordinated needs of stakeholders and managed the redesign and re-platform of our component-driven editorial sections through continuous delivery and internal feedback loopsLed development of a toolset and reusable components for quickly producing one-off companion landing sites to pair with broadcast packagesCoordinated UX and editorial teams to concept new content and presentation formats to entice missing audience segments derived from CRM dataCollaborated with pod-level UX team on qualitative user research and quantitative data analysis, building tests for UX hypotheses in Optimizely and conducting one-on-one interviews with UserTestingLed experiments into programmatic tagging using machine learning from IBM Watson across our editorial content of short-form text and SVOD video assets

New York, New York, Us

Coordinated and managed redesign and re-platform of Adweek.com, utilizing internal user research to optimize CMS workflows, and in-person user interviews during development of content templates and navigationDeveloped new advertising products across Adweek websites and newsletters. This included development of responsive newsletter templates with display ads powered by LiveIntent and custom paid content templates with reusable componentsDeveloped responsive, rich media ad units to newly-released IAB specs, including full-width, pushdowns, and background takeovers as reusable custom templates in DFP, significantly decreasing turnaround time by reducing one-off development need and simplifying traffickingTested Lean hypotheses to discover opportunities for new products and features using user-research, analytics platforms, and experimentation enginesManaged roadmap and backlog, balancing multiple large projects by monitoring all ongoing work, writing and prioritizing new stories, and performing UAT through the development cycle

New York, Ny, Us

Led Development and re-platforming of Mediabistro.com content and education sites, creating WordPress plugins, integrated payment and subscription services with WooCommerceManaged new vision for subscription-based SaaS freelancer portfolio site and information resource. Re-platformed and rebuilt ranking algorithms and created a search for publishers to more-quickly discover available freelancersDeveloped SQL queries and created stored procedures to analyze production data for hypothesis, requirements gathering, and product/feature designLed development of new Clio Awards website by managing design & prototyping and coordinating development with input and testing by internal stakeholders. and with the UX team doing targeted external client research on larger scale use-casesCoordinated with UX to Prototype features to test hypotheses and iterate rapidly, to create demos to show business and developers during ideation

New York, Ny, Us

Led development for all product lines, including subscription services, digital education services, job board, events websites, and the blog networkCoordinated with heads of each vertical to chart a cross-company vision, mapping strategic connections between their products and developing cross-vertical featuresWith engineering being a shared pool, I coordinated backlogs and sprint-planned across all business units, balancing priorities based on overall business objectives while still allowing for smaller business units to growLeveraged data and continuing feedback loops to define strategic next steps for products, and documented issues and needs from internal clients, including new proposed services & products, and process optimizationsPerformed acceptance tests for tasks through various stages of the development lifecycle, and assisted scrum team by gathering needed assets and resolving any blockers

New York, Ny, Us

Created themes on WordPress and Moodle platforms, conference websites, and marketing landing pages and microsites using HTML5 & CSS3, PHP and ASPDeveloped javascript modules and implemented third-party API, including jQuery plugins and social widgetsCreated and modified responsive HTML email templates, formatted to display optimally across multiple email clientsUtilized Subversion, Git and perforce for version control across Mediabistro.com and a 20-site WordPress multisiteCreated and implemented custom DFP and OpenX ad tags on websites, including IAB, rising star mediaImplemented RDFa schema on event sites to enhance search engine results and sequentially rank past and present versions of similar conferencesDesigned and created banner ad campaigns to IAB specs, using Illustrator and PhotoshopCreated print ads, agenda booklets and large-format signage for conferences, using InDesign and Illustrator

Houston, Tx, Us

Managed magazine website redesign, from red line wire frames and pixel-perfect, hand-coded prototype derived from Photoshop mocks, to coordinating our third-party development team through QA and daily feedback.Interacted with 300+ advertisers to traffic camera-ready ads and to gather assets for in-house production of print and profile websites.Managed all photo assets and credit information from in-house photo shoots and client-submitted stockSourced, requested and managed product samples and product photos for editorial spreads.Repackaged print edition content for weddingsinhouston.com, including cropping and optimizing images, creating GIF slideshows, cross-linking content to client profiles and adding summary descriptions.Created rich media email blasts and HTML newsletter templates for use with our custom email system and with third-party ESPs.Created interactive PDF forms, using various field types and formulas, watermarks and dynamic cropping.Added content and managed site changes for houstonweddingblog.com and houstonbridalshows.com in WordPress, including adding and testing plug-ins, creating static pages and modifying themes.Added and updated copy and images within print page layouts using InDesign and exported PDF files for upload on Kodak Insite.Checked Epson proofs for clarity and color reproduction, and blueline proofs for photo and product credit information, ad placement, and page flow.