Edilene Garcia Mendonça Email & Phone Number

São Paulo, Brazil

São Paulo, Brazil

• Pet Division - Royal Canin • Reporting to the Sales and Trade Marketing Directorate and managing 8 people: 2 Coordinators, 2 Analysts and 4 Assistants • Management of sales processes: budget, forecast, goals, investments, sales awards, commercial policy, order to cash (order cycle from entry to billing) • Analysis of data and metrics that impact sales and service results, and proactively influence improvements through structured processes in the S&OP cycle and performance meetings • Automation of reports and indicators with the implementation of the Power BI tool • Coordination and management of the board's budget, as well as active participation in financial discussions and reviews • Leadership in sales performance meetings, ensuring the review of indicators and discussions for action plans by channel • Co-responsible for strategic sales planning, together with the Finance and Supply Chain areas, as well as responsible for monitoring and reviewing daily and annual results• Implementation of the global S&OP model, generating greater efficiency and accuracy in service indicators (from 20 days to 11 days to run the cycle, accuracy from 65% to 89%, BIAS and MAPE adjusted to the global objective) • Leadership in external and internal audits of sales processes and compliance with governance and compliance• With a structured approach, using interviews with people, GUT matrix and 5W2H Action Plan, we present efficiency and governance gains in reviewing order entry, sales planning and information processes. Reestablishing a new operating model and redefining procedures.

São Paulo Area, Brazil

• Reporting to the Sales and Trade Marketing Director and managing 9 people• Management of sales processes and systems• Analysis of data and metrics that impact sales results, and proactively influences improvements through structured processes in the S&OP cycle and in performance meetings • Project to gain efficiency and governance, for the sales investments management was nominated as one of the 3 finalists, and I was invited to present, in Hershey Headquarters• Leadership in sales performance meetings, ensuring the review of indicators and discussions for action plans • Collaborates in defining goals by channel,to delivery the appropriate mix and margin• Management by channel of the sales investment in the amount of R$ 20 million • Coordination and management sales budget, as well as active participation in financial discussions and reviews • Responsible for the strategy of sales incentives • Lead the implementation of sales processes in accordance with United States governance, during the closure of the joint venture between Bauducco and Hershey • My team of analysts, IT and I implemented the simplification and automation of the trading investment process, gains: savings of R$240k per year in postal costs, elimination of rework due to errors and reduction of 15 days in the delivery of evidence• Co-participation in the Go to Market project for the indirect channel, contributing to growth in numerical distribution from 9% to 25% • Led the information management project, automating sales reports with the Power BI tool and visualization on different devices. Main gains: generation of insights for decision making, high adherence of the sales team in using information for management of the customers, and availability of data and information efficiently for the business• Experience in managing and analyzing market data through Nielsen, Mtrix, Neogrid and Scanntech• Leader in the ERP project, processes reviewed and generating 32 sales and logistics tests

São Paulo

• Reporting to the Supply Chain Director.• Management of 13 people in Sales Administration with 2 direct Coordinators. And 9 people in Operational Excellence, 3 of which were direct Managers.• Responsible for managing the Order to Cash, Master Data, Purchasing and Contract Management processes in Tenders, Returns and SOX Governance.• Projects related to continuous improvement in Customer Service and responsible for implementing KPI management through dashboards and strategic reports (OTIF, Leadtime, Sell IN, Sell OUT, Rupture and• Responsible for managing investments in the distribution channel.• Implementation and monitoring of Sales and Supply Chain KPIs through Cognos BI.• Leader of the project for cleaning and defining Customer Master Data Governance (15,000) and Products (1,000 sku's).• Obtained international recognition, with a medal of honor for management merit and governance of SOX.

São Paulo, Brazil

Reporting to the Sales Board and managing 16 people: 1 Manager, 3 Coordinators and 12 analysts • Management of board expenses (4 cost centers) and sales fleet • Management of the order cycle process (inbound to billing and reverse logistics) • Management and control of tenders, government and political negotiations • Responsible for CRM and distributor support• Responsible for managing and disseminating business indicators and reports • Global leader of sales training projects, and as recognition I was invited to defend the information project in Germany, at the project forum in Constance.

Sao Paulo

•Reporting to the Sales Director • Responsible for training the sales team and customers with the concept of differentiation, I was prepared in the United States, at Kimberly Clark University in Atlanta, reaching a score of 89% and the expected score was 80% and above. • Negotiation and management of 24 distributors as Indirect Channel Manager • Negotiation of global accounts and direct and indirect B2B sales as Regional Sales Manager managing 8 salespeople • Management of the Sales Development and Customer Service areas with a team of 23 people • Development of global accounts, growth from R$200k to R$2,400mm • Leader in sales tool implementation projects: EDI, Retail Link, CRM, MapInfo for segmentation

Sao Paulo

• Former Warner Lambert - Chicletes Adams • Reporting to the Regional Manager • Responsible for 8 Sales Representatives • Sales and Execution (Merchandising) in the Wholesale, Retail, Key Account, Distributor Channels • Sales Recovery in 6 months in the 3 Largest Customers who represented 25% • Highlighted with Development Awards in the Key Account channel: Walmart, Pão-de-Açúcar • Career development from Internship to Coordination

Business Strategy

Master Of Business Administration - Mba

Bachelor Of Business Administration (Bba), Business Administration And Management, General, Graduaçāo