I'm a passionate and results-oriented eCommerce and Marketing professional with 7+ years of experience in building brands and driving growth. An experienced professional driving innovation and operational excellence. With a finely-tuned skill set spanning seller onboarding, project management, digital marketing, and product management, my focus is squarely on delivering unmatched results. As the current coordinator of Housenama, an e-commerce website, I bring end-to-end oversight to every aspect of site operations, delivering a seamless and engaging customer experience. Prior to my current role, I honed my craft in the world's top ad agencies, coordinating with clients to develop compelling marketing campaigns. A natural problem solver and strategist, I have a passion for building and scaling businesses through creative and effective initiatives.
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E-Commerce ManagerHousenamaMumbai, Mh, In -
E-Commerce Co-OrdinatorHousenama Mar 2021 - PresentSouth Mumbai, Maharashtra, IndiaHousenama.com is a D2C operation exclusively selling designer name plates and door signs across India. Currently, coordinating on the brand building and development process. Website Development & Product Cataloguing:- Managing the backend processes with Shopify and Shiprocket.- Catalogue Management, finalising Photos for Products & Marketing, Content enrichment, Pricing, Promotions, Online Sales and Product Listing- Coordinating with the content writers for product description - Periodic consumer behavior analysis – Understanding Industry trends- Curating on designs from Indian & International artists Website Sales Promotions & Marketing:- Influencer Campaigns - Selecting and coordinating with the agency to complete successful campaigns.- To manage website promotion activities and weekly homepage refreshers- Coordinate with designers to create monthly social media posts.- Creating Blogs on various topics - https://housenama.com/blogs/nameplate-buyers-guide | https://housenama.com/blogs/handmade-in-india | https://housenama.com/blogs/naming-matters- Creating Social Media Posts and Videos for all the active handlesDay to Day Sales & Operations:- Creating monthly MIS reports- Coordinating with the supply chain vendors & front end operations for last mile delivery- Coordinating and reviewing customer feedback and, addressing any service issues with the internal teams.- Coordinating with the Preview team and Vendors to work on the custom order requests. -
Client ServicingMrm//Mccann Oct 2019 - Feb 2021Mumbai Area, IndiaWorked as the Account Executive for MRM McCann (Digital). Clients - Mastercard India | AGS HP Fastlane. Coordinating with clients, client's regional team, Influencer and Marketing Agencies, and the internal team on the digital collaterals. Worked on multiple campaigns to launch new products like Soft POS, ZOHO, Staywiththegood influencer campaign with IndusInd Bank, Celebrationtobantahai with Citi Bank, Brand promotion during India vs Australia matches and the Australian Open, etc.I was provided with an opportunity to stay up-to-date with the current social media trends, learn from the experts and was given the opportunity to directly coordinate with the client's international team members. -
Client ServicingTbwa\India May 2019 - Oct 2019Mumbai Area, IndiaPrimarily coordinating with the internal teams for all marketing collaterals for JSW Paints and other clients on ad hoc basis.Coordinated with the client on various marketing collaterals for JSW Paints and with the internal team, copy team, design team for artwork releasesHandled jobs from the initial brief stage till the artwork releaseWorked on print ads, 5 language translations of product information materials, product packaging, invites, monograph, etc -
Seller Onboarding And MarketingEngrave Jun 2016 - May 2019Mumbai Area, IndiaEngrave.in, an online marketplace which brings together artists and artisans from across the country by providing them a platform to sell unique handcrafted products. I have handled multiple verticals of the business with active contributions in business development, expanding platform catalog, managing onboarding team, overseeing logistics, curating vendors and creating seasonal marketing campaigns. Adept with social media and digital tools, and excellent coordination and communication skills, I would love to explore new opportunities and would be interested to learn and grow.
Edina Ferrao Skills
Edina Ferrao Education Details
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Sies College Of Commerce & EconomicsBachelor In Management Studies -
Wilson CollegeA -
St. Agnes High SchoolA
Frequently Asked Questions about Edina Ferrao
What company does Edina Ferrao work for?
Edina Ferrao works for Housenama
What is Edina Ferrao's role at the current company?
Edina Ferrao's current role is E-commerce Manager.
What schools did Edina Ferrao attend?
Edina Ferrao attended Sies College Of Commerce & Economics, Wilson College, St. Agnes High School.
What are some of Edina Ferrao's interests?
Edina Ferrao has interest in Listening To Music, Watching Movies, Baking, Reading.
What skills is Edina Ferrao known for?
Edina Ferrao has skills like Leadership, Organizational Skills, Good Communication, Good Command Over English, Microsoft Office, Catalog Management, Vendor Management, Team Management, Magento, Microsoft Excel.
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