Edi Schreyer Email & Phone Number

Vancouver, British Columbia, Canada

Deliver a national in-store and digital campaign across 250 doors with partner retailer to drive conversion.- Campaign includes window buildouts and in store lead in sections to support key messaging.- Work collaboratively with retail partner teams to execute project. - Deliver creative campaign materials created collaboratively with brand marketing manager to keep the campaign consistent with the global messaging. - Collaborate with the key account sales manager to create… Show more Deliver a national in-store and digital campaign across 250 doors with partner retailer to drive conversion.- Campaign includes window buildouts and in store lead in sections to support key messaging.- Work collaboratively with retail partner teams to execute project. - Deliver creative campaign materials created collaboratively with brand marketing manager to keep the campaign consistent with the global messaging. - Collaborate with the key account sales manager to create outfits for display that considered volume, colors and availability across all campaign doors. - Created ads to support a $40,000 digital campaign which elevated the instore component, bringing a multi-channel approach to the campaign. Co-manage planning and installation of brand shop-in-shops at major retail partner stores across Canada to elevate brand presence. - Manage implementation of fabricated fixtures and printed materials with external production and fabrication vendor. - Manage installation contractor to ship, install and merchandise shop in shop fixtures and merchandise. Produced photo and video shoot to support the key product campaign at the largest key account. Mid Campaign report: has generated over 112k conversions in demographic generation and made 12.1M impressions on Meta. Resulting in more rainwear sales. Continue to support a team of over 15 sales reps across multiple brands by:- Seasonally briefing sales team of marketing campaigns, product calendars, and brand marketing. Maintaining strong relationships with retail and sales operations teams to carry out this support.- Developing training materials for sales reps and store employees through training decks and platforms like Expert Voice. - Creating seasonal in store point of purchase materials, graphics, swag, trade show booth creatives, and in store displays. Develop seasonal marketing plans and campaigns collaboratively with key account marketing teams to support sell through. Show less

Vancouver, British Columbia, Canada

Worked in cross functional teams including retail and community teams to develop and execute successful ski/mountain and sail events and activations. Activations began bringing in 50% more lead generation sign ups over the last year, supporting in store and ecommerce sell through. Developed Social Media content for brand Instagram and Facebook pages. Created the most organically viewed reel and story for the brand page in 2023 reaching 29k accounts and accumulating 1400 followers in 3… Show more Worked in cross functional teams including retail and community teams to develop and execute successful ski/mountain and sail events and activations. Activations began bringing in 50% more lead generation sign ups over the last year, supporting in store and ecommerce sell through. Developed Social Media content for brand Instagram and Facebook pages. Created the most organically viewed reel and story for the brand page in 2023 reaching 29k accounts and accumulating 1400 followers in 3 days as a result.Supported a team of 6 sales reps by developing training materials, creating seasonal in store POP, graphics, swag, and in store displays. Supporting improved sell through at retailer doors. Show less

Leading the Visual Merchandising (VM) directives of the brand in store by executing product presentation, display and brand excellence strategies, fixture placement and store layouts. Deliver and present VM training workshops to train the store team to carry out VM in store. Supporting store leadership tasks and delivering memorable experiences to store guests.Collaborating with the store team to roll out the color story, seasonal story telling focuses, and brand vision… Show more Leading the Visual Merchandising (VM) directives of the brand in store by executing product presentation, display and brand excellence strategies, fixture placement and store layouts. Deliver and present VM training workshops to train the store team to carry out VM in store. Supporting store leadership tasks and delivering memorable experiences to store guests.Collaborating with the store team to roll out the color story, seasonal story telling focuses, and brand vision in store. Show less

Whistler Bc

"A Product Guide is the face of the brand on the retail floor, delivering an unforgettable brand experience to guests." The opportunities I had and what I did include:Supporting and participating in store events, physical inventory counts, replenishing product on the floor, and ensuring the store stays clean and organized. Hard and Soft good sales. Supported guests through the warranty process. Delivered best in class brand experience to our guests through… Show more "A Product Guide is the face of the brand on the retail floor, delivering an unforgettable brand experience to guests." The opportunities I had and what I did include:Supporting and participating in store events, physical inventory counts, replenishing product on the floor, and ensuring the store stays clean and organized. Hard and Soft good sales. Supported guests through the warranty process. Delivered best in class brand experience to our guests through education and problem solving. Show less

Whistler

Acting as the lead for planning and execution of Brand and Marketing strategy.Managed the redesign of the company’s website, with the goal of generating more leads. Leads generated doubled in the first three months after the new website was complete compared to all leads captured in 2019. Perform updates on the company website through CMS platform. Adding updated text, images and completed projects to show potential clients finished work. Manage Marketing through content… Show more Acting as the lead for planning and execution of Brand and Marketing strategy.Managed the redesign of the company’s website, with the goal of generating more leads. Leads generated doubled in the first three months after the new website was complete compared to all leads captured in 2019. Perform updates on the company website through CMS platform. Adding updated text, images and completed projects to show potential clients finished work. Manage Marketing through content creation, google ads and SEO. Show less

Whistler Bc, Canada

- Conducted new hire on-boarding and training. - Developed the company’s employee handbook. - Developed digital organization system for company online materials, documents and files. - Oversaw and implemented new IT systems and equipment. - Carried out day to day operational tasksPerformed payroll duty.- Assisted in project management.

Toronto, Canada Area

Managed a press fleet of 8 vehicles, ensuring timely, cleaned and fuelled vehicles that were available for media events and press coverage. Assisted the PR Manager by coordinating and preparing over 15 vehicles for a multi-day offsite press event where our team hosted 10+ Journalists during a pivotal national vehicle launch. The event resulted in 10+ positive articles for the vehicle across multiple Automotive publishers. Developed a database mapping the locations of each CHL… Show more Managed a press fleet of 8 vehicles, ensuring timely, cleaned and fuelled vehicles that were available for media events and press coverage. Assisted the PR Manager by coordinating and preparing over 15 vehicles for a multi-day offsite press event where our team hosted 10+ Journalists during a pivotal national vehicle launch. The event resulted in 10+ positive articles for the vehicle across multiple Automotive publishers. Developed a database mapping the locations of each CHL hockey stadium and Kia Motors dealership, demonstrating the strategic alignment of the partnership. This facilitated a successful proposal to the Marketing Director.Attended and actively engaged at 10+ partner-hosted events annually, resulting in an increase in positive feedback from partners regarding support provided by Kia Motors. Show less

Rotorua, New Zealand

Guide guests through zipline experience

Whistler