Edison Lee Email and Phone Number
I've transformed Fortune 100 brands, launched new products, and created customer-centric experiences at small ($1000s) and large ($100M+) scales that find and inspire hard-to-reach audiences. The teams I've led at both Fortune 100 companies and startups have achieved ambitious business goals that have established long-term brand value and exceeded short-term customer acquisition targets.Throughout my career, I've gained first-hand experience across various marketing and communications disciplines to become a full-stack marketer partnering with leaders across product, sales, web engineering, legal, finance, board of directors, and investors.As an inclusive and empathetic leader, I am known for my strengths in cross-functional collaboration and relationship-building centered around mutual respect and transparency. This approach has helped me empower individuals, nurture careers, and strengthen teams. Areas of expertise: Integrated Marketing | Performance Marketing | Customer Acquisition | Product Development | Partnerships | Customer Experience | Digital Marketing | Brand Strategy | Martech Operations | Content Strategy | Digital Transformation | Marketing Analytics | Public Relations Clifton Strength Finder Top 5 Themes: Developer, Achiever, Arranger, Individualization, Empathy. Myers-Briggs: ENFJEmail: edison.c.lee@gmail.com
Lpl Financial
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Vice President, BrandLpl Financial Apr 2024 - PresentSan Diego, Ca, Us
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MemberHue Nov 2021 - PresentBrooklyn, New York, UsHue is a platform built to advocate change, by amplifying voices of color working in marketing, increasing our viability, and paving a path for us all to rise. -
Leadership And Advisory Board MemberAsians In Advertising Jul 2021 - PresentServed as founding advisory board member of an nonprofit organization focused on increasing representation of AAPI leaders in the marketing and communications industry. -
Chief Marketing OfficerForo May 2023 - Oct 2023Charlotte, Nc, UsReported to the CEO, overseeing all marketing efforts including launching a new brand, setting go-to-market strategy for flagship commercial lending product, and developing a customer acquisition strategy that exceeded year one goals. -
Head Of MarketingForo Mar 2022 - May 2023Charlotte, Nc, Us
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MentorWe Are Next Oct 2021 - Dec 2021Los Angeles, Ca, UsWe Are Next - Coffee at a Distance mentor to marketing professionals who are seeking guidance on career growth, job searching, networking and other relevant topics. -
Head Of Brand Marketing And Creative OperationsTiaa Jul 2019 - Dec 2021New York, Ny, UsLed a transformational period at a Fortune 100 company, elevating brand awareness to levels never achieved at the 100+ year-old company through the creation of award-winning marketing campaigns, digital transformation, streamlined operations, and managing $80MM+ marketing budgets.• Oversaw brand marketing efforts including development of OKRs, leading audience research, building new brand strategy, establishing analytics scorecard, developing targeted media plans, designing CX principles and producing creative assets• Launched personalized marketing pilot program, managing cross-functional teams and implementing change management • Designed and implemented diversity and inclusion guidelines for all creative productions to ensure diverse and inclusive marketing strategy and advertising represented throughout the decision-making process and in the final assets -
Director, Brand MarketingTiaa Aug 2016 - Jul 2019New York, Ny, Us• Led campaign to celebrate TIAA's 100th anniversary, managing cross-functional teams, to recognize 100 individuals giving back to their community by awarding $1 million in grants to support their efforts• Established a partnership with LinkedIn to provide a resource for millennials pursuing a career in the nonprofit world
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Director, Digital MarketingTiaa Sep 2015 - Jul 2016New York, Ny, Us• Led digital marketing strategy and execution for TIAA's brand relaunch, which included development of new brand positioning, UX strategy for website and emails, social media strategy, brand standards and measurement framework
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Senior Vice President, Social Media And Content StrategyOgilvy Sep 2010 - Sep 2015New York, Ny, UsLed the development of award-winning and revenue-boosting marketing campaigns for clients such as: Nationwide, BP, Nestle, Caterpillar, Synchrony Financial, and the Mexico Tourism Board.• Led the digital and social content strategy for Nationwide's sponsorship of Peyton Manning by supervising a team of art directors, copywriters, content strategists and analytics specialists • Oversaw digital and social content strategy for BP's sponsorship of Team USA for both the London 2012 Summer Games and Sochi 2014 Winter Games, working with gold medal-winning athletes and Olympics and Paralympic legends • Led the development of a global enterprise social media strategy for Merck Previously held positions: Vice President, Account Director -
Account DirectorMikeworldwide (Mww) Jul 2010 - Sep 2010New York, Ny, Us• Oversaw the communications and logistics for the global launch event featuring the all-new 2011 Volkswagen Jetta, which involved over 600 traditional media reporters and online influencers -
Senior Account Executive, Account Supervisor, Account DirectorOgilvy Public Relations Worldwide Jun 2006 - Jun 2010New York, Ny, Us• Managed major nationwide crises for Taco Bell and KFC • Have worked with influencers such as former Secretary of State Hillary Clinton and former Secretary of State Colin Powell• Secured high-profile media placements for clients in top-tier print and broadcast outlets including but not limited to USA Today, The New York Times, The Economist and NBC’s “The Today Show”
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Account Coordinator, Account ExecutiveLevick Aug 2004 - Jun 2006Washington, Dc, Us• Secured feature in The New York Times Magazine for human rights organization• Organized and attended editorial board meetings with The Baltimore Sun and The Washington Post as spokesperson for a human rights organization -
Faculty AdvisorNational Young Leaders Conference Jun 2004 - Aug 2004Vienna, Va, Us• Educated high school honor students through group meetings and briefings on issues such as the U.S. Government, global policy, current events and action behind leadership• Led leadership seminars for students, including a creation of a grassroots campaign for their hometowns -
Public Relations InternWashington Wizards Jan 2004 - May 2004Washington, District Of Columbia, Us• Conducted pre- and post-game interviews with players and personnel from the Wizards and visiting teams• Assisted in writing and researching press releases for all news pertaining to the Wizards -
Public Relations InternOctagon Aug 2003 - Dec 2003Stamford, Connecticut, Us• Drafted a public relations plan for Lleyton Hewitt's partnership with the Special Olympics
Edison Lee Education Details
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American UniversityLaw & Society -
Ridgewood High School
Frequently Asked Questions about Edison Lee
What company does Edison Lee work for?
Edison Lee works for Lpl Financial
What is Edison Lee's role at the current company?
Edison Lee's current role is SVP, VP - Marketing | F100 Head of Brand | Startup CMO | Financial Services, Healthcare, Energy, Tech | Brand Builder | Full Stack Marketer.
What schools did Edison Lee attend?
Edison Lee attended American University, Ridgewood High School.
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