- Effectively worked on cross-functional teams, partnering with product managers, engineers, and marketing teams to design an iOS mobile app centered around mental wellness.- Communicated with other UX designers on Figma files, providing and receiving collective feedback, which led to more refined and innovative design solutions and a stronger team dynamic.- Created a design system that aligns with the brand identity and follows Web Content Accessibility Guidelines (WCAG).

- Conducted comprehensive user research plans, including user interviews, and usability testing to identify pain points and inform the design strategy to develop thoughtful solutions for the B2C e-commerce platform.- Balanced business goals with user-centric values to inform product strategy such as SEO optimization and simplified navigation which paved the way to increase conversions for the e-commerce website sales.- Analyzed research and translated insights to bring innovation and customer-centered design solutions, which resulted in a 90.14% decrease in task completion time through the implementation of UX principles and strategies.

- Provided effective communication skills to ensure comprehensive responses to customer inquiries and resolved issues both in face-to-face interactions and over the phone.- Proactively expanded the customer base through strategic networking and advocated product offerings to both new and established customers.- Troubleshooted customer tech hardware and software issues, resolving technical challenges promptly and ensuring a seamless customer experience.

- Illustrated storytelling through storyboards, mock-ups, wireframes, and a user journey to effectively curate interaction design ideas, resulting in the increase of usability and navigation for Washington State University students.- Conducted user research with 5 participants through user interviews and usability testings to identify pain points to make informed design decisions on the app’s redesign.- Implemented usability improvements such as a refined landing page, streamlined navigation, and a user-friendly search function, resulting in a more intuitive and efficient app interface.

- Led stakeholders and design team through the process end-to-end making sure any decisions made on the project would align with brand guidelines and patterns through several project briefs.- Developed a design system that enhanced UX and UI by analyzing feedback from multivariate testing to identify the design option that resonated most with users.- Iterated on multiple designs improving user satisfaction and decreasing task completion time by 34.4% through the development and implementation of effective product design strategies.