负责KAWO科握的营销和社媒管理生态发展。帮助客户的营销团队与合作伙伴共同高效管理社交媒体账号运营。通过KAWO科握一站式平台完成覆盖所有主流社媒平台、多账号的全流程协作任务，包括内容规划与排期、编辑与排版、实时反馈与审批、定时发布，以及数据复盘、竞品监测与分析等等。

Partnering with client brands including start-ups, challengers and market leaders to leverage digital intelligence to explore growth opportunities and enhance marketing and operation efficacy, as well as to develop in-house digital capability: - Brand positioning within dynamic competition - Product portfolio management and growth strategy development - Consumer-centric product innovation - Precision marketing including content design, KOL/KOC deployment and effective consumer engagement - E-commerce sales enhancement, Distribution management and consumer loyalty management across multiple platforms, categories, brands and product lines

Leading brand marketing of SBD PTA brand family (LENOX, IRWIN, DeWALT, Stanley) for both Industrial cutting (band saw blade) and Power Tool Accessories (Recip, hole saw, Jigsaw blade etc.) across global emerging markets. - Drove Lenox brand as the annual best performer in Asia across SBD family - Led marketing campaigns customized for each market to promote brand performance and new product launch - Partnered with Innovation Team to generate product innovations for key target markets - Drove “Made in China” initiative by establishing the local production capability as the second base beyond the exclusive one in USA, to enhance the resilient supply chain and agile client service

Leading brand marketing of LENOX brand in Asia for both industrial cutting (Band saw blade) and Tools (hand tools and power tool accessories) including - Brand positioning & strategy / Marketing Insight / Marketing campaign - Innovation & new product development / Go-to-market planning / Product portfolio management. - Channel management / Sales activation / Client & User engagement / Sales and Brand performance management

Leading Consumer Marketing Insights function supporting both RCP and Tools BUs. - Research design, agency & project management, analysis & reporting delivery & execution with each relevant function team - Including Market sizing and segmentation, Consumer behavior and driver study, Brand positioning, Innovation development and testing, Marketing concept test, Route-to-market study etc. - Aligned with marketing, trade, sales and design teams to implement insights into business growth, and constantly optimize operation

Leading qualitative and cross qual-quan projects for ambitious brands among broad-spectrum categories: FMCG, High tech, Automobile, Finance, B2B etc. - Exploratory study: Lifestyle across age segments, Usage & Attitude understanding, market segmentation & brand positioning, consumer engagement and communication study - Inspirational study: product concept development & test, product prototype design, user experience development, marketing concept and campaign design & test - Diagnosis study: Shopper journey study, brand health analysis, etc.