Key Achievements:Managed day-to-day operations, leading twice-daily meetings (8:30 AM and 1 PM) to assign tasks and track progress, oversee tool administration, budget, stakeholder management, and team coordinationPerformed comprehensive daily reviews of deliverables, assessing design assets for brand consistency and user experience, reviewing content for tone, clarity, and alignment with brand voiceLed successful recruitment effort: created 3 critical job descriptions, reviewed 50 applications, conducted 15 two-stage interviews, and hired 4 key team members (marketer, designer, creative writer, content manager)Redefined the brand core essence, defining 5 foundational pillars and rediscovering the target audience insights through 7 discovery sessionsFacilitated seamless collaboration among developers, designers, and content writers using agile methodologies, resulting in improved project efficiency and timely delivery of tasksConducted in-depth market research including competitors and market segments to to shape product strategy

Key Achievements:Led team of 3 to onboard 2,990 + expectant mothers into the "Birth Without Wahala" program across 5 cohortsCoordinated one-on-one virtual doctor consultations for 161+ patients, delivering personalized pregnancy care and guidanceMaintained detailed participant records using Google Forms and Sheets, tracking engagement and feedback for nearly 3,000 + participantsModerated weekly live sessions, fostering interactive discussions and providing session recordings for participantsCollaborated with external experts including a midwife, nutritionist, workout instructor, therapist, and pediatrician to deliver specialized sessions that significantly enhanced participants' knowledge and well-beingManaged daily program material distribution via Selar platform for seamless participant accessDelivered community support, addressing an average of 15 daily direct messages from participantsCrafted 20+ engaging emails and instructional video guides to keep the community informed and supportedFacilitated group discussions and comprehensive community support that increased the community’s engagement rate by 30%

Key Achievements:Executed in-depth competitor analysis for multiple brands, identifying market positioning, strengths, and opportunities for differentiation through systematic analysis of user ratings and reviews across multiple platformsPerformed extensive global market research to identify industry trends, market sizes, and growth opportunities across different geographical regionsDeveloped and implemented target audience research methodologies, resulting in detailed customer personas and audience insightsContributed to PR strategy development, aligning brand messaging with target audience preferences and industry trendsConceptualized brand strategies, including positioning, messaging, and brand voiceSupported go-to-market strategy formulation, encompassing market entry analysis, competitive positioning, and channel strategyConducted a detailed brand audit for telematics and digital transformation sectors, identifying gaps and opportunities that enhanced brand alignment.Analyzed and provided recommendations for product experience strategies, focusing on user journey optimization and customer satisfaction

Key Achievements:Developed a comprehensive content calendar for diverse industries (fashion, jewelry, wigs, hair, perfume, law, photography, skincare, human resources, agriculture, food, and health), generating an average of 28 content ideas per day for videos, graphics, and social media captions.Conducted thorough competitor analysis and audience research across all industries to inform content strategyOnboarded and trained 3 team members, focusing on:Organizational tools and systems proficiencyJob role clarity and expectationsTask structuring and submission protocolsProductivity optimization techniquesPerformance expectations and goal-setting

Key Responsibilities:Received and recorded students' academic transcripts, ensuring accurate documentation and secure handling of sensitive information.Managed incoming and outgoing mail, organizing correspondence and ensuring timely delivery.Assisted the Postgraduate School secretary with clerical duties, including filing, data entry, and office support, contributing to the smooth operation of administrative tasks.

Key Responsibilities:Managed the day-to-day operations of the library, ensuring a smooth and organized environment for users.Maintained accurate documentation of library users, tracking visits and resource usage.Issued library cards to new users, maintaining an updated user database.Assisted library users in locating and accessing resources, provided guidance on library systems and materials.