Edith Chan Email & Phone Number

Hong Kong Sar

- Establish the digital and data blueprint & roadmap across the organisation, identify key business problem statements, goals and opportunities in relation to the digital transformation journey at the HKTB.-Provide actionable insights and strategic recommendations to the Management and business teams by utilising data across the HKTB.-Support the data strategy initiatives implementation and design the tracking mechanism, measurement based on the digital journey, ultimately driving improvements in UX & UI on digital touchpoints.Achievements:- Prepared data flows and deployed BI Tool for data analysis in 3 months. Leaded dashboard building and automation, extended the usage across teams to increase operation efficiency and achieved quick wins.

Contributing to the business through database analytics.- Provide recommendation on pricing strategy.- Assist in setting up of Water World pricing strategy, including the price change mechanism, capacity management, quota control, and liaise dynamic pricing setup with IT.- Evaluate attendance pattern, customer segments, customer journeys to define business strategy according to data insight.- Initiate the change on Park’s data policy according to PDPO and GDPR.Enhancement on data warehouse and customer database.- Review and build interim data warehouse with new data feeds.- Plan for the ultimate Customer database with different systems being integrated. Work with IT for the actual workable solution.Defining new requirement on CRM system and loyalty program.- Define the requirement and scope of new CRM membership scheme. Facilitate vendor to develop the appropriate solution, while providing interim workaround solution before enhancement completed.- Facilitate new data acquisition and new opt-in dataRoutine reporting and dashboards development.- Enhance existing reports and build new business reports and dashboards to management for regular review and insight generation.

Hong Kong

- Managing new projects in the Business Intelligence & Data Warehouse domain- Ensure project task is completes within scope and timeline- Establish and maintain liaison relationship with business partners and IT organization in order to provide effective technical solutions- Provides input from a business and IT perspective, and to ensures IT solutions meet end user- Investigate problems and develop recommendations for resolution- Keep customers informed of problems, issues, and resolutions- Analyse performance metrics to ensure customer satisfaction

Hong Kong

• Provide business support in the international business team and regional support to overseas offices• Assist in overall order management and liaise with internal departments and overseas carriers• Prepare business cases for pricing and cost justification• Participate in business process to facilitate smooth and on time service delivery• Manage customer billing and coordinate with finance on all related issues• Prepare order status tracking report and business reports for management analysis

Hong Kong

-Participated in different projects for key clients and property groups by conducting detailed project planning, organizing, scheduling and resources monitoring. -Using techniques to effectively communicate and synchronize project expectation with team members. -Assisting in developing new energy saving platform which is one of the key products in company-Explored and participated in overseas market development, conducted data analysis report for management's renew, process flow analysis, ERP management and market research