Founded Riza Marketing with a vision to provide small business owners top-level online marketing assistance that develops and executes a strategic marketing plan. Specific duties include:• Outline project plans complete with tasks, deadlines, projections and measured results.• Research industry trends, competitor analysis, analytics and consumer input• Use analytics to identify new conversion opportunities• Organize training sessions and develop tutorials that help explain the digital marketing funnel• Digital marketing tools often include website, social media, email marketing, blog and PPC campaigns.

User Research Consultant at Protofuse.I am hired on a per project basis to develop personas and deliver recommendations for new website functionality and messaging. My recommendations are compiled using data from surveys, analytics and one on one interviews.

• Create the project schedule and plan out each phase Discovery, Design, Development, Testing and launch• To keep the online messaging from going stagnant, I created, developed and implemented the Total Managed Support (TMS) program. TMS monitors the website metrics of each conversion-focused site to develop quarterly performance reports used to identify areas for improvement and find opportunities to reach a new audience. • Plan and lead the Discovery phase of major website projects. Identify project objectives with stakeholders, interview users (current customers, potential customers, secondary website users), create and conduct surveys. Use all data gathered in the Discovery phase to produce a web personas and a comprehensive report to be used as a guideline for information architecture and design layout.• As the Usability Specialist, I would facilitate usability testing on new websites and as an ongoing service within the TMS program. Recruit volunteers to perform usability tests. Monitor testing sessions and develop recommendations for website or prototype improvements.

Communication is the driving force of this position and a primary factor for managing a successful project. Some of the specific duties include:• Project Management of small (~$20,000) to large (~$75,000) website redesign projects. from the Strategy & Planning phase through to the launch phase. • Conduct extensive market research to accurately identify the audience and their objectives when they visit the site. Then work with the team to incorporate ideas that bridge the gap between web user’s goals and the organizations's goals.• Develop Internet marketing strategies using best practices marketing techniques that increase traffic to the website and strengthen the company’s brand. (e.g. email marketing campaigns, monitor activity and advise on social media presence, keyword research & copywriting)• Post-launch: Continue a strong client partnership to ensure their new website produces the desired results and find opportunities to gain a competitive edge. A few methods used: monitor website traffic, social media success and goal conversion rates

Everyone needs a chaos free space to focus on the task at hand. I help my clients create that space and relieve themselves of unnecessary extras (clutter, stress, more to-do)As the sole owner and operator of the business I perform several duties:• Marketing: develop marketing material for my business, attend networking events• Consult with client and determine their objectives for the project.• Assess the project and provide an estimate• If needed, work with vendors to deliver a finished and well organized space• Work together with my client to determine the most effective approach for organizing their space.• Develop a budget, schedule and strategy to a successful/profitable project • Deliver a completed project that meets, and most times, exceeds my client’s expectation

Main assistant on a 36 million dollar Volusia County School Board projectServed as liaison between the school, VCSB Facilities Department and HJ High project management teamMaintained contact with client to ensure client's project concerns are being addressed in a timely mannerManaged over 50 project contracts and associated documents including change orders, tax-exempt purchase orders and contingency adjustments.Organized the contractor sponsored quarterly luncheon for all participants of the project (50-150 people).Developed a monthly progress book consisting of a detailed progress summary, progress photos, project schedules and the financial overview.Facilitated the new office set up and training of newly hired on-site project assistants.

Lead a six-person Cornerstone Group in coordinating a successful ten week marketing project for the Marine Discovery Center, non-profit organization; The project included: Development of a marketing plan * Raise funds to implement our advertising idea* Secure quotes from various media outlets * Coordinate fundraising events* Design ad for publishing * Present marketing plan to MDC board members