Edith Stone Email and Phone Number
With over 18 years of experience in marketing and advertising, I am passionate about helping brands and organizations achieve their sales and fundraising goals in both the commercial and non-profit sectors. As the Director of Marketing & Communications at Eden Reforestation Projects, I lead a team of talented and dedicated professionals who deliver content marketing, media relations, regional marketing, and audience acquisition and cultivation strategies to position the organization for a tipping point.Since joining Eden Reforestation Projects in 2017, I have been part of the leadership team that has driven the organization's growth from 2 million dollars in annual income to 40 million in annual revenue in five years, meeting and exceeding over 100% YOY growth. I founded and built the marketing department and services for the organization, leveraging social media, digital media, IP targeting, email strategy, CRO testing, and mobile outreach to generate revenue for the organization. I also mentor and train my staff and foster a culture of collaboration, innovation, and excellence. I am proud to be part of an organization that is making a positive difference in the world through landscape restoration and forest restoration.
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Director Of CommunicationsPse Healthy EnergyLos Angeles, Ca, Us
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Director Of Marketing & CommunicationsEden: People+Planet Oct 2017 - PresentGlendora, California, Us-Part of the leadership team that has driven the organization's growth from 2 million dollars annual income to 40 million annual revenue in five years, meeting and exceeding over 100% YOY growth.-Founded and built the marketing department and services for the organization to deliver content marketing, media relations, regional marketing teams, cultivation and acquisition of all audiences to drive qualified leads to the development team to help position the organization for a tipping point.-Strong mentor and leader -
Account SupervisorGrizzard Communications Group Jan 2017 - Oct 2017Atlanta, Ga, Us-Planned, managed, and executed marketing strategies for an assigned roster of over 15 Rescue Missions across the country.-Developed and implement integrated direct response marketing campaigns year-round within a syndicated program meant to leverage scale and volume for a network of clients across the county. This included leveraging direct mail, digital media, IP Targeting, email, CRO testing, and mobile outreach to meet client fundraising goals.-Reviewed aggregated program and individual client data to drive strategy and successful results of marketing efforts, including donor file analysis and program optimizations.-Responsible for onboarding, training, and professional growth of Account Executives and Account Coordinators. -
Account SupervisorRuss Reid Company Feb 2015 - Jul 2016Pasadena, California, UsClients: Paralyzed Veterans of America, Women for Women International, CARE, Boys & Girls Clubs of America-Initiated and launched national campaigns for clients from start to finish.-Managed client relationships and agency resources to create and execute annual marketing plans while maintaining and exceeding profit goals.-Managed marketing budgets, profitability forecasts, and organic business growth on behalf of the agencyInterpreted data and campaign results for direct mail, email, paid search and display, TV, and radio campaigns to optimize marketing efforts. -
Sr. Account ExecutiveRuss Reid Company Feb 2012 - Feb 2015Pasadena, California, UsClient: American Red Cross CDRP Program-Worked on account team to manage Direct Mail Program for The American Red Cross, which acquires new donors and cultivates existing supporters.-Worked with client to recommend program strategies and communicate local strategies to markets across the country.-Responsible for developing creative briefs, managing projects from inception to delivery, providing audience segmentation recommendations, and managing the production of all projects
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Account ExecutiveRuss Reid Company Feb 2011 - Feb 2012Pasadena, California, UsWorked to manage relationships for over thirteen American Red Cross chapters on behalf of National Headquarters for their Direct Mail Fundraising Program. This included the strategy communication, custom content execution, and individual results analysis and reporting. Also responsible for briefing pick-up jobs, providing segmentation recommendations based on testing/results, and managing data/art production needs for client load.
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Account ExecutiveDeutsch Apr 2010 - Feb 2011New York, Ny, UsResponsible for managing and executing of client integrations and network added value opportunities including but not limited to custom produced vignettes, in show integrations, and sponsorships. Manage broadcast production revisions to existing creative by gathering costs, attending sessions, and handling client approval process Responsible for monthly billing and budget tracking Lead client status meeting -
Assistant Account ExecutiveDeutsch Jan 2009 - Apr 2010New York, Ny, UsWorked directly under Account Supervisor to manage a variety of design and broadcast projectsResponsible on an on-going basis for competitive overviews (creative) Responsible for developing creative briefs for projects including but not limited to in-store POP, design, and radio broadcast projects
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Assistant Account Executive (Saturn Retail)Deutsch Jul 2008 - Dec 2008New York, Ny, UsResponsible for managing retailer re-size requests for NP, Print, and OOHResponsible for processing Tier II TV tagging and Tier III dubbing request Develop and brief creative teams on a project by project basis: Including but not limited to radio live reads, logo lockups, and newspaper ad updates for retail events/incentives
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Account CoordinatorDailey & Associates May 2006 - Jul 2008West Hollywood, California, UsResponsible for tracking and analyzing competitive creative for all divisions including quarterly reports for client.Responsible for processing production and media billing Issue Traffic Rotations to Broadcast Traffic Department -
Broadcast Traffic ManagerDailey & Associates May 2006 - Dec 2006West Hollywood, California, Us
Edith Stone Education Details
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Uc Santa BarbaraEnglish Literature/Spanish Literature -
Cornell UniversityPr Strategy Certificate
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Cornell UniversityMarket Research Certificate
Frequently Asked Questions about Edith Stone
What company does Edith Stone work for?
Edith Stone works for Pse Healthy Energy
What is Edith Stone's role at the current company?
Edith Stone's current role is Director of Communications.
What schools did Edith Stone attend?
Edith Stone attended Uc Santa Barbara, Cornell University, Cornell University.
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