Edith Lam Email & Phone Number

Hong Kong

Major Responsibilities:1. Sales management: - Planned and executed sales promotion programs to meet business target- Oversee Retail Team to achieve sales target and maintain excellent customer services by offering practical staff trainings2. Brand management: - Formulated and implemented overall Brand Marketing Strategies and Communication Plans in HK and China- Maximize the values of advertising budget from organizing integrated 360 brand activities across all… Show more Major Responsibilities:1. Sales management: - Planned and executed sales promotion programs to meet business target- Oversee Retail Team to achieve sales target and maintain excellent customer services by offering practical staff trainings2. Brand management: - Formulated and implemented overall Brand Marketing Strategies and Communication Plans in HK and China- Maximize the values of advertising budget from organizing integrated 360 brand activities across all consumer touch points and evaluated result in quantitative manner- Managed above and below-the-line advertising- Negotiated with principles for getting advertising support to individual brand activities3. PR and media relations:- Fostered media relations and responsible for content management to spread product and brand messages through online and social media platforms- Prepare write-ups for press release and communications collaterals4. CRM: - Enhanced customer engagement via different CRM events and activities- Handled customer services enquiries and cultivated consumer satisfaction5. Digital Marketing: - Website development and content management- Social media platform promotion and managed SEO & SEM for the brands6. Others - Managed different projects including but not limited to leasing support, store renovation, visual merchandising, brand collaborations, grand opening, market research, mystery shopper program Show less

Hong Kong

1. Formulated marketing and promotion strategies for Optical 88 chain with over 120 stores in HK and APAC region.2. Planned and executed effective promotional and merchandising campaigns.3. Liaised with advertising agencies, joint promotion partners, suppliers, and internal departments to ensure successful implementation of all marketing and promotion activities.4. Corporate communications via sponsorship of social responsibility activities and PR events.5. Brand building for… Show more 1. Formulated marketing and promotion strategies for Optical 88 chain with over 120 stores in HK and APAC region.2. Planned and executed effective promotional and merchandising campaigns.3. Liaised with advertising agencies, joint promotion partners, suppliers, and internal departments to ensure successful implementation of all marketing and promotion activities.4. Corporate communications via sponsorship of social responsibility activities and PR events.5. Brand building for house-label disposable contact lens and eyewear products.6. Conducted market trends and competitors analysis.7. Managed customer loyalty programs. Premium procurement and stock management.8. Company web-site maintenance and content management. Show less

Hong Kong

1. Developed and communicated brand and product insight in accordance to local and regional business objectives.2. Formulated and implemented product strategic plan.3. Responsible for P&L performance and sales forecast of the assigned brands.4. Inventory control and product repackaging in accordance to local needs.5. Liaised with advertising agencies, key chains, trade distributors, logistic service provider, suppliers, and internal departments.6. Managed the production of… Show more 1. Developed and communicated brand and product insight in accordance to local and regional business objectives.2. Formulated and implemented product strategic plan.3. Responsible for P&L performance and sales forecast of the assigned brands.4. Inventory control and product repackaging in accordance to local needs.5. Liaised with advertising agencies, key chains, trade distributors, logistic service provider, suppliers, and internal departments.6. Managed the production of point of sales materials and gift-away.7. Organized product training to sales team and handle consumer enquiries.8. Conducted market research. Show less

Master Of Business Administration (M.B.A.), Business, Management, Marketing, And Related Support Services

Certificate In Public Relations

Bachelor'S Degree, Marketing