Edith Merab Email & Phone Number

As the President of Union Solutions, I lead our team in delivering innovative technology and construction solutions that drive business success and enhance user experience. With over 10 years of experience as a Business Analyst and User Experience (UX) Specialist, I am dedicated to ensuring that our projects not only meet but exceed client expectations.I excel at creating intuitive, accessible, and compelling user interfaces that foster brand loyalty and customer retention. My proficiency in usability testing and UX best practices ensures optimal user satisfaction and engagement. Adept at writing, interpreting, and analyzing business requirements, use cases, user stories, and acceptance criteria, I specialize in planning and facilitating requirements-gathering sessions with stakeholders and documenting these requirements using tools like Azure DevOps, Confluence, and Jira.My experience with Agile development teams and serving as a proxy product owner allows me to ensure continuous alignment with business goals. I am an expert at creating wireframes using Balsamiq and developing prototypes and omnichannel diagrams. My skills in Web Content Accessibility Guidelines (WCAG 2.1), ADA, and Section 508 compliance, along with expertise in keyboard testing, screen reader testing (NVDA), and voice testing (VoiceOver and TalkBack), ensure our products are inclusive.I am proficient in responsive development and HTML5/CSS, and familiar with frameworks such as jQuery, Bootstrap, and Angular. Additionally, I have experience with Adobe Experience Manager (AEM) and CRM platforms like Salesforce. With over 3 years of experience in e-commerce platforms (Shopify, WIX) and social media marketing (Facebook, Instagram), I help optimize traffic and sales. My expertise extends to secure data management, data analysis, data scrubbing, and databases.I excel at managing multiple priorities and ensuring projects are delivered on time. Quick to learn new technologies and job-applicable skills, I am self-directed and work effectively within teams. I have pioneered creating accessibility requirements and test plans, ensuring our digital products are inclusive and accessible. My deep understanding of the software development life cycle, including both Waterfall and Agile methodologies, combined with my sensitivity to user-system interaction and visual design best practices, empowers me to lead Union Solutions in delivering exceptional solutions that meet the diverse needs of our clients.

Listed skills include Leadership, Balsamiq, Determination, Requirements Analysis, and 32 others.