Edith Rendon Email & Phone Number

Naucalpan De Juárez, Méx., Mx

Toluca Area, Mexico

Lead the adminsitration of projects for exportLead Sensory Area within R&D areaLead the Continues Improvement Department within R&D areaPerform the feasibility for launching new products in the food categoryLead the development and implementation of new products for BonIce brand• Development and implementation of the new category for BonIce brand: Triangulito de BonIce• Elaboration of feasibility process for the launch of new products for the food category• Development and implementation of tools to improve the internal processes and simplify the development of new products• Implementation of the Sensory Area getting savings of 24,000 usd in the first year and developing new methodologies for personal care

Mexico City Area, Mexico

AB MAURI APPLICATION MANAGER FOR BIMBO March 2011 – January 2014 Lead the development and implementation of new ingredients for Bimbo’s products.Give solutions to the problems or each plant in order to improve their products and processes• Development and Implementation of the new ingredient for Bimbo’s white and wheat bread• Improve of the quality and process for Bimbo’s buns in 8 plants

Mexico City Area, Mexico

Lead and manage packaging developments for innovation and productivity platforms in Cheese and Biscuit categories. Managing interfaces with Marketing, Financial, Manufacturing and Engineering Areas for new products, new processes and equipment, product promotions, innovation initiatives and reformulation/de-complexity projects, including a variety of functions such as: creation of a pipeline for packaging, elaboration of dummies, plant trials and project execution• Implementation of an innovative film for Chips Ahoy! Christmas, incremental saving of 200 tons• Development and implementation of new Cheese packaging formats for Clubs channel relaunch• Development of Biscuit packaging alternatives for Clubs channel, up to 50% cost reduction

Mexico City Area, Mexico

Responsible of Kids, Fun and Health platform for Oreo leading the pipeline development for a short, medium and long term. Technical support for other platforms and categories. Lead the assessment and product development of 2010 Oreo Innovation initiative from Marketing to R&D scope. • Development of more than 10 innovative and potential ideas for Oreo, evaluated with consumer with high performance.Development the Innovation Pipeline for short and medium term• Product Development of Oreo Temptation ready to launch. I implemented an experimental design which helps to accomplish the new formula to the current one.• Elaboration of the Marketing strategy for Oreo Temptation helping to increase 10% of sales

Mexico City Area, Mexico

Lead and manage product developments for growth, productivity and quality platforms in Biscuit category. Managing interfaces with Marketing, Financial, Manufacturing and Engineering Areas for new products, new processes and equipment, product promotions, innovation initiatives and reformulation/de-complexity projects.• Development and Implementation for Ritz Sandwich for México, incremental volume of 827 tons.• Support productivity project of Snackables for Kraft Jamaica, 15% cost reduction • Development of Hony Bran for Venezuela export.• Development of 3 different products for Oreo Hispanic Market in North America, 1,400 additional tons for Victoria’s Plant• Adapt and Implement of Ritz Chips for Mexico, investment of $3,000,000 MUSD• Lead the organization of the Latin America Innovation Day of 2006, more than 200 new ideas gather• Take part of the development and implementation of a Global project (Oreo Wafer) in conjunction with USA, China, Canada and Europe• Development of all new Biscuit Portfolio formulas free of trans fatty acids• Development of new proposals for Belvita Platform in Latin America

Mexico City Area, Mexico

Responsible for the elaboration of all new packaging specifications for Nabisco products.Support on packaging and product developments.• Development of promotional product such as: Oreo Halloween, Oreo Duo Christmas, Oreo cinnamon-vanilla and Chips Ahoy! Halloween• Support on the development of new format for Premium Biscuit