• Partner with Business Marketing, Database Marketing, CMO, Strategic Marketing and CFO teams to execute the production of large and small-scale Retail Bank Direct Mail programs. Program complexity runs from large check mailings through less complex solo mailings• Develop marketing print & lettershop specifications and manage all necessary to procure print and lettershop services• Partner with outsource vendor to identify opportunities for production efficiencies, production consolidation and standardization by leading Demand Management initiatives across the Consumer Businesses• Utilize production and data management expertise to lead marketing units in creating customer centric communications.• Partner across the Direct Mail Production Channel to drive cross group savings• Manage and report all Program Financials ( production, postage CPPs, actual and forecast) to supported businesses and CFO• Manage all audits to Client Quality Standards• Ensure adherence to all Compliance & Regulatory Standards

• Day to day management of Citi Clients and outside third party vendors to ensure timely campaign deliveries• Provided tactical and strategic execution expertise for high volume, multi-variable test and control packages.• Oversaw material planning, inventory management, vendor sourcing selection and negotiations of pricing and delivery terms for components required for direct mail packaging.• Worked closely with cross-functional teams including Marketing, Promotion and Product Development.• Advised on economic formats, for cost efficient creative development. Recommended format revisions to Agencies during their creative development phases.• Ability to maintain a “grace under fire” disposition always to ensure client confidence and provide client centric solutions.• Providing technical input and advice on marketing delivery management tactics with clients, agencies and vendors. Maintain detailed job history information, managed benchmark information and ensure that internal procedures are followed always.• Adept at handling multiple campaigns simultaneously throughout all phases of development, execution and delivery.• Utilized troubleshooting tactics for the quality, manufacturing, scheduling and pricing matters through a proactive, strategic management approach.• Core team member on the implementation, planning and executing of our proprietary management information systems. Provided timely quotes to client in Quote Approval Document.