Marketing Manager
Current- Manage and coordinate company events (online and on-site conferences, forums and workshops), ensuring that all deadlines are met and that all necessary tasks are completed in accordance with the agreed schedule.- Work on, participate in and coordinate promotional activities and trade shows.- Negotiate contracts for the services required to successfully execute marketing events in line with company policy.- Coordinate the production of marketing materials for events.- Conduct market research to determine the viability of current and existing applications.- Assess the efficacy of marketing initiatives and identify avenues for enhancing brand marketing and awareness through data analysis.- Collect and analyse information in order to identify new markets and customers, and to evaluate the effectiveness of existing marketing campaigns and strategies.- Collaborate with the sales team and other departments to develop effective strategies.- Organise online and on-site training for academic and commercial customers.- Develop and maintain a filing system for the following: BMD, Salesforce, company website, Asana, GoToWebinar, and registrations pages for conferences.- Submit and reconcile expense reports in accordance with company policy.- Arrange travel reservations.- Perform any other duties as required.