Kaiyin Yang Email & Phone Number

Shanghai, China

Conducted market research including industry environment and competitor analysis. Organized industry summits, exhibitions, and integrated webinar, industry, and co-branding events information. Generated monthly reports for the WeChat official account and analyzed WeChat data, including article open rate, completion rate, share rate, and follower conversion rate. Created the interactive activities list during the ChinaJoy Exhibition, including formulating the specific rules for games and lucky draws, connecting and serving customers from foreign countries, interacting with 100+ audiences, and attracting foot traffic at the booth. Translated and edited Meetsocial’s partner Reddit’s publicity film to the bilingual version in order to enhance its awareness and popularity in China; developed follow-up content marketing strategies for Reddit, such as publishing WeChat articles and TikTok videos, gained 10k+ views and increased Reddit’s CTR by 12%.

Shanghai, China

描述Led a comprehensive primary research, conducting 3 surveys with over 1,000 respondents and 2 focus group interviews, analyzing consumer sentiment, focusing on how Gen Z consumers perceive key marketing campaigns. Identified critical aspects of product design and function for optimization, supported by market research on macro consumer trends, to enhance cultural relevance among Gen Zs. Developed a strategic proposal for the Elega Instagram shop, showcasing the creative lamps series, projected to increase engagement by 22% and drive a 13% increase in sales.