Account Director for Rosie’s Preserving School (April 2021- February 2022) and The Traditional FarmFresh Turkey Association (July 2022 - present)

Account director and lead for media strategy and activity across the agency. My role involved developing, managing and executing a wide variety of campaigns and media activity for clients across food, health and well-being sectors. This included a 3 year part EU funded campaign - Make More of Salad - to promote salad consumption on behalf of the British Leafy Salads Association; LoSalt's GoLo campaign working with the UK fish and chip shop industry to reduce sodium consumption; Breakfast Week - an industry wide initiative to promote the breakfast meal occasion on behalf of UK cereal farmers and processors, and Feet for Life month, the annual foot health awareness month for the podiatry profession.I am experienced in managing a busy press office for both consumer, trade and corporate media, including product placement, events, celebrity endorsement, social media management, influencer engagement and crisis management. Press office clients included: Vitacress, The College of Podiatry, Aduna, Steve's Leaves, Linking Environment and Farming, Marap, Dove's Farm, LoSalt and the British Leafy Salads Association.

Responsible for the creation, management and implementation of consumer and B2B PR campaigns for a range of clients across the food and health sector.