Edith Baschwitz Email & Phone Number

Ramat Gan, IL

Israel

Israel

• Responsible for the management of strategic accounts from the Paid UA and ASO departments of the company, focusing on customer loyalty and building close long-term client relationships.
• Customer and relationship manager for strategic accounts.
• Increase retention and growth of customers.
• Identify and explore opportunities for cross-sells/upsells.
• Host and conduct performance digital marketing campaigns reviews.
• Advocate internally for customers’ needs.

Mexico City Area, Mexico

• Responsible for developing and implementing Mktg & Comms strategies for the Kids Channels in MX: Cartoon Network, Boomerang & Tooncast. Reporting directly to the Regional KIDS Marketing Director and on dotted line to.
• I led the process to conclude the alliance with a Business Partner due an unsustainable situation. Despite many obstacles together with the legal team the solution was found ending said alliance satisfactorily, and.
• I negotiated a Partnership with Cinépolis Salas Jr in 2019 seeking to support Licenses, generate Cartoon Network exposure and give an experience to the audience in the cinema during the intermission period. The brand's.
• I developed the Digital Campaign at the end of 2019 to increase the proportion of girls who tune in to Cartoon Network, support the programming strategy and comply with a minimum of 80% VCR. At the end of the campaign.
• I renewed the Partnership with Cinépolis Salas Jr for 2020, increasing the Spot's minimum exposure commitment to 12 weeks (+33%) per country with windows of opportunity for the rest of the year. A new piece was.
• I returned to Mexico the Cartoon Network Race under a different business model that allows obtaining income to the commercial areas of Licenses and Adsales with a minimum investment in Marketing. - applicable in 2021

Mexico City, Mexico

• Responsible to guide and assist the brands NIVEA, NIVEA MEN & EUCERIN in the Region (Mexico, Colombia, Venezuela, Ecuador, CAM) focusing efforts on Mexico, with the right information, understanding of local market &.
• I developed the Marketing Services team, standardized processes, and new ways of working between the different Marketing specialties to provide a more complete and aligned support to the brands. Quality, Synergies.
• I replaced the agency in charge of the Continuous Advertising Tracking for 3 categories in Mexico due to the lack of data quality and inefficiencies in its administration. I led the transition, which flowed without.
• I developed the Annual Public Relations Strategy to support the Key Initiatives of the company in Mexico. It contributed to the Communication Plan as an amplifier, increasing earned media and achieving in 4 months a.
• I led the launch event for the New Generation of EUCERIN Facial Sunscreen for media in Playa del Carmen. Immediate publications of the event and launch in digital media were obtained and the investment practically.

Mexico City, Mexico

• Responsible to guide and assist the brands NIVEA, NIVEA MEN & EUCERIN in the Region (Mexico, Colombia, Venezuela, Ecuador, CAM) focusing efforts on Mexico, through deep understanding of the local market and consumers.
• I developed the program "Connecting with the Consumer" in Mexico for NIVEA and EUCERIN to bring brand managers and other collaborators closer to consumers. It required little investment and was considered "best.
• I coordinated on time in full all the necessary market research studies to support the launch of NIVEA CUIDADO, including the Workshop that was carried out to adjust the strategy. Results: Deep understanding of the.
• I led the NIVEA Brand Health Study and Workshop for Colombia that allowed the brand to gain a deep understanding of the situation of NIVEA in its country and develop an action plan to support and improve its perception.

Mexico City, Mexico

Mexico City, Mexico

Mexico City, Mexico

Mexico City, Mexico

Mexico City Area, Mexico

Bachelor'S Degree Marketing - Honorific Mention

Interchange Program