Edith Baschwitz Email & Phone Number

Ramat Gan, Il

Israel

Israel

Responsible for the management of strategic accounts from the Paid UA and ASO departments of the company, focusing on customer loyalty and building close long-term client relationships.● Customer and relationship manager for strategic accounts.● Increase retention and growth of customers.● Identify and explore opportunities for cross-sells/upsells.● Host and conduct performance digital marketing campaigns reviews.● Advocate internally for customers’ needs.● Cross functional leadership to ensure team alignment and make things happen on time in full. ● Review, edit & approve all deliverables to ensure they meet with customer needs and quality

Mexico City Area, Mexico

Responsible for developing and implementing Mktg & Comms strategies for the Kids Channels in MX: Cartoon Network, Boomerang & Tooncast. Reporting directly to the Regional KIDS Marketing Director and on dotted line to the Mexico GM, overseeing 1 collaborator.• I led the process to conclude the alliance with a Business Partner due an unsustainable situation. Despite many obstacles together with the legal team the solution was found ending said alliance satisfactorily, and without penalties for both parties.• I negotiated a Partnership with Cinépolis Salas Jr in 2019 seeking to support Licenses, generate Cartoon Network exposure and give an experience to the audience in the cinema during the intermission period. The brand's spot in Mexico and LATAM exceeded the exposure commitment by +222%, obtaining a mean value equivalent to 958.15 thousand USD, exceeding development investment by 4632% and impacting 1.2 million people.• I developed the Digital Campaign at the end of 2019 to increase the proportion of girls who tune in to Cartoon Network, support the programming strategy and comply with a minimum of 80% VCR. At the end of the campaign, the audience for girls grew 5.5pp, the leadership in Ratings was maintained and the average VCR for girls was 87%.• I renewed the Partnership with Cinépolis Salas Jr for 2020, increasing the Spot's minimum exposure commitment to 12 weeks (+33%) per country with windows of opportunity for the rest of the year. A new piece was developed including key characters in accordance with Cartoon Network objectives - applicable in 2021• I returned to Mexico the Cartoon Network Race under a different business model that allows obtaining income to the commercial areas of Licenses and Adsales with a minimum investment in Marketing. - applicable in 2021

Mexico City, Mexico

Responsible to guide and assist the brands NIVEA, NIVEA MEN & EUCERIN in the Region (Mexico, Colombia, Venezuela, Ecuador, CAM) focusing efforts on Mexico, with the right information, understanding of local market & consumers, recommendations, development and implementation of external communication processes and strategies, in order to support Brand strategies & decision making, reporting directly to the Marketing Director and overseeing 4 collaborators.• I developed the Marketing Services team, standardized processes, and new ways of working between the different Marketing specialties to provide a more complete and aligned support to the brands. Quality, Synergies, Strong Team, Efficiency and Exposure were the main results.• I replaced the agency in charge of the Continuous Advertising Tracking for 3 categories in Mexico due to the lack of data quality and inefficiencies in its administration. I led the transition, which flowed without significant impacts, generated great user satisfaction and the information obtained was used to develop Communication strategies.• I developed the Annual Public Relations Strategy to support the Key Initiatives of the company in Mexico. It contributed to the Communication Plan as an amplifier, increasing earned media and achieving in 4 months a ROI of 3.3 vs. Annual Investment.• I led the launch event for the New Generation of EUCERIN Facial Sunscreen for media in Playa del Carmen. Immediate publications of the event and launch in digital media were obtained and the investment practically recovered as earned media within 3 weeks of the event.

Mexico City, Mexico

Responsible to guide and assist the brands NIVEA, NIVEA MEN & EUCERIN in the Region (Mexico, Colombia, Venezuela, Ecuador, CAM) focusing efforts on Mexico, through deep understanding of the local market and consumers, developing and implementing the right methodologies to obtain insights and keep track of main KPIs of the business, reporting directly to the Marketing Director and overseeing 1 collaborator.• I developed the program "Connecting with the Consumer" in Mexico for NIVEA and EUCERIN to bring brand managers and other collaborators closer to consumers. It required little investment and was considered "best practice" among the participants.• I coordinated on time in full all the necessary market research studies to support the launch of NIVEA CUIDADO, including the Workshop that was carried out to adjust the strategy. Results: Deep understanding of the Target Public, Strengths and Weaknesses of the new product and category, ATL Campaign with the Main Messages and a Robust Launch Strategy.• I led the NIVEA Brand Health Study and Workshop for Colombia that allowed the brand to gain a deep understanding of the situation of NIVEA in its country and develop an action plan to support and improve its perception.

Mexico City, Mexico

Mexico City, Mexico

Mexico City, Mexico

Mexico City, Mexico

Mexico City Area, Mexico

Bachelor'S Degree Marketing - Honorific Mention

Interchange Program