Edith Castus Email & Phone Number

Brussels Area, Belgium

I launched my consulting career in 2018 to dedicate my talent to companies on a sustainability journey where I can make a meaningful difference. Since change takes time from seed to root, I often work with clients on a long-term basis.January 2023 - June 2024Driving brand & communication strategies for Stanley/Stella, the leading Belgian manufacturer in premium & sustainable blank apparel.September 2021 - December 2022Managing content creation on sustainability &… Show more I launched my consulting career in 2018 to dedicate my talent to companies on a sustainability journey where I can make a meaningful difference. Since change takes time from seed to root, I often work with clients on a long-term basis.January 2023 - June 2024Driving brand & communication strategies for Stanley/Stella, the leading Belgian manufacturer in premium & sustainable blank apparel.September 2021 - December 2022Managing content creation on sustainability & diversity topics with journalists and financial experts for De Tijd/ L’Echo.July 2020 - December 2021Providing advice on key European CSR/ sustainability communication projects, and rolling them out from A to Z for a global leader in healthcare.September 2018 - July 2019Built the internal & external communication strategy for the key department of one of Belgium's leading insurance companies. Show less

Antwerp Area, Belgium

+ Created and deployed a 360° marketing plan (digital & offline) that initiated company repositioning & branding+ Leveraged digital and social media assets through content marketing+ Developed communication strategy & campaigns+ Engaged journalists and managed relationships with paid media+ Planned and executed launch events & participation to fairs that led to greater customer engagement and retention

Brussels Area, Belgium

+ Defined & managed a multi-channel communication strategy towards target groups+ Managed development of creative content for B2B & B2C channels with leading advertising agencies+ Oversaw product launches+ Ran media buying in the Belgian market+ Developed RFPs for campaign partners & assessed pitches

Brussels Area, Belgium

+ Grew the client portfolio, adding key accounts in Belgium+ Developed a CRM strategy to reach sales objectives+ Re-designed marketing materials to better position services+ Recruited and managed a team of 5 consultants

Brussels Area, Belgium

+ Led a consultative process to define a unique value proposition and marketing strategy for the department + Established an entirely new consultancy department that increased yearly turnover by 2M EUR

Brussels Area, Belgium

+ Organized exclusive events with ambassadors, politicians, executives and other influential leaders+ Coordinated projects for senior management+ Wrote briefings for C-suite executives

Brussels, Amsterdam, Beijing

The International Management Traineeship program aimed to make graduate students and young professionals explore the entire BNP Paribas Fortis organization across continents & businesses. During the program, I had the opportunity to learn and work at various departments in Belgium, China and the Netherlands.

Brussels Area, Belgium

Elaboration of my Thesis in collaboration with Suez - Tractebel: Kyoto's clean mechanisms

Ecuador

Elaboration of an automated programme to help small and middle size retail branches generate their financial results

Online Course, Sustainability Leadership: Communication For Influence And Impact

Master, Ingenieur De Gestion

Magna cum laude Specialisation: Environmental Management Thesis: "Le Mécanisme de Développement Propre: Un succès, des échecs"

Master, Commercio Internacional

Erasmus exchange program

Formation En Google Analytics, Digital Marketing

Luxury Brand Management And Product Design, Marketing

Education record