Edith Krumholz Email and Phone Number

Oversaw governance and planning for Marketing Automation Technology, enhancing platforms and creating a transformation roadmap, resulting in a 75% improvement in operational efficiency.Led strategic planning sessions, defined and tracked plans for solutions to advance the marketing organization's transformation strategy.Ensured governance, critical communications, and proper platform operations as the main point of contact between Business and IT, resulting in a 25% faster turnaround time for feature development.Developed and implemented marketing automation strategies to optimize lead nurturing and conversion rates, leading to a 15% increase in sales revenue.Collaborated with cross-functional teams to identify and automate manual marketing processes, reducing operational costs by 25% and manual work by 75% through the development, release, and adoption of multiple solutions within SFMC.Optimized Demand Gen processing and lead capture using Eloqua, established governance, and improved internal processes to enhance the customer experience, resulting in a 50% reduction in processing time.Led setup and adoption of Pardot and SFMC. Gathered requirements, project managed, conducted testing, and obtained UAT approvals. Established adoption strategy, internal governance, and future-state planning, resulting in full re-platforming within 9 months.

Enhanced and sustained a scalable continuous improvement framework, utilizing KPI analytics to drive innovative testing parameters and recommendations.Enforced and implemented industry best practices for email marketing, deliverability, database hygiene, and CAN-SPAM compliance.Developed and implemented marketing automation strategies to drive lead generation and increase customer engagement, resulting in a 30% increase in qualified leads.Created and optimized automated email campaigns using marketing automation software, resulting in a 20% increase in email open rates and a 15% increase in click-through rates.Conducted A/B testing experiments on landing pages and email templates to improve conversion rates and optimize the customer journey, resulting in a 25% increase in conversion rates.Collaborated with cross-functional teams to define and execute targeted marketing campaigns, leveraging marketing automation tools to segment audiences and personalize messaging, resulting in a 40% increase in Email Engagement.

Served as the regional subject matter expert on demand generation and Best Practices, resulting in a 63% reduction in regional turnaround time and a 96% increase in lead acceptance.Managed the Online Lead Concierge team for Latin America, leading to a 100% increase in the Online sourced pipeline.Developed and executed a comprehensive lead management program for LATAM region, resulting in a 30% increase in lead conversion rates within the first quarter.Led a cross-functional team of 10 members to optimize lead generation strategies and streamline lead management processes, resulting in a 20% reduction in lead response time.Established key performance indicators (KPIs) and implemented a data-driven approach to track and analyze lead management metrics, resulting in a 15% improvement in overall lead quality.Collaborated closely with sales and marketing teams to align lead generation efforts with sales targets, resulting in a 25% increase in revenue from the LATAM region.

- Implemented lead management process in collaboration with sales teams resulting in successful tracking of Marketing sourced leads, pipeline and revenue. - Increased Sales Follow Up Rates by providing training, support and reporting. - Collaborated with marketing stakeholders and peers to continually improve operational activities, reporting and results, driving consistency throughout the entire region. - Analyzed weekly Global reports, and compiled additional local reports to measure success of current campaigns and individual metrics for each Sales Rep.