Management consultancy in Retail, Wholesale and Production, working in the field of Executive Management, Strategy, Sourcing, Organization Development & Design, Private Brand Management, Product & Concept Development, Category Management, Change Management, Professionalization of the Organization, People Development, Assortment, Buying, Sales, Marketing, Recruitment, Supervisory/Advisory Board and Company Presentations

Everspring is a dropshipping and wholesale marketplace for fresh plants & flowers 🌱. Empowering floriculture, putting growers, grower-brands and consumers at the heart of the value chain by connecting retailers and growers. Everspring offers next-level Agri logistics by using the most advanced end-to-end platform, delivering a wide range of top-quality products to consumers via the shortest possible route → unlocking new sales channels with the freshest products with a last-mile delivery in +15 European countries.As Member of the Advisory Board & Consultant I actively advise the company on several strategic & commercial options and challenges.

OBI Corporate Center (part of the OBI Group) - Fully responsible for and managing teams of ~ 58 employees, who are responsible for:• The Assortment Management and Product Development of the Beatification Assortment (“Wall/Flooring/Ceiling”; “DIY-Furniture/Trend Colours/In- & Outdoor Furniture/Grills”; "In- & Outdoor Lighting", “In- & Outdoor Decoration and Home Textiles/Seasonal Decoration”; In- & Outdoor plants) • Trendscouting @OBI• Operative Private Brand Marketing @OBILeverage data and insights and manage a use case and “consumer-centric” product range strategy & architecture, Store & Online Concepts - grid/assortment plans & updates, Product Content and Online/Offline promos and marketing strategy. Defining Trend Themes, set directions for Assortment & Packaging Strategy in Stores & Online for composing Home & Garden collections and for Marketing & Customer Journey purposes.

Fully responsible for and managing the Product Management of Garden & Living (Garden Hardware, Home Decoration, Lighting, Household & Storage), Quality Management en Trendscout. Directing teams of ~ 85 employees, who are responsible for: - Product Management: Development of the assortment, pricing and private label concepts-Quality Management: in all aspects from product quality, testing, social compliance, environmentally aspects, EU-requirements, consumer requirements, guarantee, etc. - Trendscout: Defining Trend Themes, set directions for Product Management and Stores/Online as input for composing home & garden collections and for marketing & customer journey purposes.

Emil Lux-Euromate (part of the OBI Group) - Division Manager Garden & DecoThe OBI Group is market leader in DIY retail industry in Central Europe and no. 3 in Europe.The Group Maintains sales activities in 12 countries with ~ 670 stores, ~ 48.000 employees, works with sourcing offices and distribution centers in different countries. With a focus on innovation driven by consumer centric insights, the OBI group provides a wide range of ~ 55.000 DIY and garden consumer products. Emil Lux, part of the OBI Group Sourcing, is responsible for the Product Sourcing, Quality Management and Private Brands. Fully responsible for and managing the Division Garden & Decoration: • Directing a team of ~ 30 employees, which is responsible for: - Development of the assortment, pricing and private label concepts - Quality and Packaging; close cooperation with the departments Quality & Marketing - Sales, margin, inventory and market share objectives - Sourcing on the local and international markets (especially Far East) - Floor and shelves plans - Planning of Stock• Internal and external motivator/project manager for “Garden & Deco” topics; assortment developments, Country specific Focus, Sales, Online Offers, Range specific Logistic topics, Import Process • Close international cooperation with the OBI Country Category Management, OBI sourcing Offices and international third parties.

Keter Group (Keter & Jardin Netherlands B.V.)The Keter Group is one of the world’s leading manufacturers and marketers of resin-based household and garden consumer products. With a focus on innovation driven by consumer insight, the Keter Group provides an impressive range of furniture, storage and organization solutions. The Group operated 18 factories, over 5000 employees and two distribution centres in nine countries, and currently sells to over 100 countries around the world, maintaining sales offices in the majority of these markets.Responsible for and managing the product group Garden Furniture with a hands on mentality in the field of: • Strategy; set up the 3-5 year strategy plan for Keter Garden Furniture Worldwide in perspective of product- and price ranges, brand strategy, country strategy and channel strategy • Align New Product Management, Business Development and Product Life cycle according to this strategy • Inspire both, internal and external stakeholders for the Keter strategy • Coaching, managing and inspiring the Furniture Marketing Team (4), existing of: ○ Marketing Manager: Consumer and Market research and analysis; translated into result oriented upselling strategies ○ Online Marketeer: Online and content management and webcare ○ Offline Marketeer: POS, packaging, photography, brochures and fairs ○ Marketing Assistant • Set up and analyse the business case reviews (BCR) • Maintaining a category-relation with major retailers and supporting the sales organizations • Fairs (SPOGA) & Showroom

Jardin Jardin Netherlands BV (Keter Group) has more than 40 years of experience in the production of resin garden furniture; as an independent Dutch manufacturer until the early nineties, and since 1993 as a subsidiary of the Keter Group, a global enterprise that has been active for over 60 years. The strength of the Keter Group (with the brands Keter, Jardin, Allibert, Curver and Hovac) lies in its combined finance, research, product development, marketing, purchasing power for raw materials and knowledge of the market. From this secure base, Jardin-Allibert has grown in the last ten years to become one of the leading players in the field of plastic garden furniture in Europe. Responsible for: • Project cushions for lounge sets • Support the Benelux Sales team in maintaining a category-relation with their major retailers • Support the NPD team with developments in mixed materials and sourcing from the Far East

Rabobank Waterland en Omstreken is a bank with high quality and professionalism where ambition and cooperation lead to growth and development. A bank nearby. But a local bank that is active and knows the region. This bank had over 200 employees and five offices during this period. As a Non-Executive board member I was part of a team that advises and appoint the Executive Board. We supervised the policy and the general state of affairs in an independent and expert way. Within this supervisory board I was, as member of the HR Committee, also responsible of the assessment and remuneration of the board.

Co-Owner and solely responsible for and managing LiveOut B.V. (joint venture between H. Gautzsch & EPB4Retail B.V.); a Dutch Garden Furniture importing company specialized in direct container business from the Far East.Focussing on developing, purchasing, handling and quality checking of garden furniture for Retailers, offered as LiveOut branded or as Private Label collections. Within her role as importer, LiveOut looked after the whole process from product development until shipment. Product development and production was done with and at preferred suppliers and partners in the Far East. For handling and QC LiveOut did trust on an exclusive network of employees in the Far East.For the Benelux market LiveOut was also exclusive sales partner for the labels Siena Garden, Queen’s Garden and MBM: Deliveries from stock with the services of flexibility in order moments, smaller quantities, regular deliveries and a very wide assortment.

Outdoor Life Group is a Dutch company specialized in garden wood and log cabins for the DIY market and the garden industry.Responsible for managing the Garden Wood Product Group:• Directly manage 1 employee, indirectly 7 employees• Purchasing, Sales, Product development and customization.• Marketing

Blokker was the leading shop for household items in the Netherlands these days also offering Garden items, Multimedia and Toys. Blokker had in this period over 800 stores in the Netherlands and Belgium and over 5,000 employees. Fully responsible for and managing the product group Garden Furniture: • Directing two employees. • Composition of the assortment, pricing and private label concepts. • Sales, margin, inventory and market share objectives.• Sourcing on the local and international markets (especially Far East).• Internal motivator/project manager for “Garden” topics; brochures, promo activities, internet communications, floor and shelves plans, supplier management and logistics planning. • Purchasing synergy projects within the Blokker Holding with sister organizations Leen Bakker, Tuincentrum Overvecht, Marskramer and Casa.

(Maxeda DIY)Praxis is the DIY store where consumers can find the products to turn their home comfortable and beautiful, but also safe. Praxis had in this period 140 stores in the Netherlands and 5,000 employees. Fully responsible for the product group Lighting and also the deputy of the Group Buying Manager in his absence: • Directing two employees and indirectly directing nine employees. • Project leader at the realisation of category changes and the introduction of private label concepts: I was especially attracted for the realization of both on short-term; complete overhaul of the lighting department and further development of private label based on the Category Management strategy.• Sales, margin and market share objectives.• Composition of the range and pricing.• Sourcing of product groups on the local and international markets (including Far East).• Close international cooperation within Maxeda DIY for purchasing synergies projects (CatMan-projects) with sister organizations Formido, Brico and Brico-Planit.• Shelf presentations, promo’s, product launches (Private Label) and suppliers management.

Compose, design and purchase the summer collection (garden furniture, barbecues, suites/bags, tools and swimming pools) for which the final destination is the European retail and wholesale market. The emphasis lies very strongly on price and direct buying

ED Collection designed, imports and sells interior and seasonal decorations for wholesale and retail on the European market. ED Collection had 200 employees at this time. Sales. Directing seventeen employees.Fully responsible for the Purchasing Department and jointly responsible for the business strategy and the implementation of new developments in this: e.g. ED Mission Statement, Values ED, ED Positioning, Goals ED, ED Collection, ED Name & Logo:• Overall operating profit (EBITA).• Procurement policy and the professionalization of the Purchasing processes.• Sales and margin objectives and cost budgets.• Sourcing at the international market, especially the Far East.• Product range, product development and the composition of the collection.• Presentation of the collections in the showroom and at exhibitions.• Cooperation on management level with Sales, Distribution, Finance and sister company Edelman.• July 2005 - June 2006: Product Manager for artificial flowers, potterie, prints on canvas, furniture

Praxis had in this period 120 stores in the Netherlands and 5,000 employees. Directing one employee. Fully responsible for the preparation and implementation of the marketing plans for the groups Christmas, Other seasons, Garden Furniture, Garden wood, Paving, Fertilizers, Metal fences / mesh and non-DIY-promo’s:• Sales, margin and market share objectives.• Assortment composition and shelve presentations.• Promo’s, TV commercials, product expressions in “Eigen Huis & Tuin”, product launches (Private Label), joint promotions with third parties• Sourcing on the local and international market, a lot of experience in the Far East.• Suppliers management• Project leader and motivator for successful introduction of new assortments and private label concepts.• Close cooperation with logistics providers; Praxis didn’t had a warehouse.• Involved in buying synergy projects within the group with sister organizations Formido and Brico Belgium• In the period February 1999 to November 2000 as Purchasing Trainee I have done various activities and projects: e.g. set up separate brochures for the Megastores, set up a system for analysing and forecasting the brochures, involved in the project “Marktkauf” for the integration of the product and the supplier files into the Praxis systems.

Plan, obtain and manage the products of the Network Hardware Division in a way that the supply is available in time and with the lowest costs for the department Customer Services. Order processing, complaint processing and returns processing for the network printers, network printer supplies and media supplies. Maintain world-wide relations with the marketing organisation, the division and the suppliers. Internal contacts with Customer Services, Program Management, Import, Export and Nedlloyd.