Edith Edwards Email & Phone Number

Fort Lauderdale, Florida, United States

A Potentis Capital Company

Fort Lauderdale, Florida

Miami/Fort Lauderdale Area

Utilized global customer insights to optimize B2B marketing strategies, resulting in improved fraud detection and affluent customer targeting.Developed actionable recommendations based on in-depth data analysis.

Miami/Fort Lauderdale Area

Utilizing website and transactional data to derive actionable insights for site optimization and customer marketing program development. Develops, prioritize, and executes analytics roadmap for reporting and analytics; includes customer segmentation, profiling, and predictive modeling.

Miami/Fort Lauderdale Area

Key leader behind development of competitive behavioral customer segmentation strategies, driving implementation of mission-critical tools such as an algorithm capable of identifying prime booking windows. Integrate segmentation into lifecycle communications. Key SME on email analytics, with authority over development of email data strategies. Prepare.

Greater Atlanta Area

Conducted statistical analyses and developed customer targeting models that drove sales and improved loyalty.Drove new business opportunities through development of Outdoor category models; Saved $28 million annually by conducting analyses of bid room customers to identify them as high-priority, high-value customers.

Miami/Fort Lauderdale Area

Managed competitor research. Formulated marketing and pricing strategies. Coordinated development of marketing collateral. Managed vendor relationships throughout project lifecycles. Oversaw mystery shopping campaigns. Handled budgeting and cost control. Introduced industry best practices. Achievements: launched a global enterprise segmentation initiative.

Miami/Fort Lauderdale Area

Coordinated identification and management of customer expectations, working with the remote global business intelligence team to define requirements and prepare test environments. Facilitated sales by targeting high-value prospects. Contributed data mining and evaluation to life cycle campaigns. Achievements: Managed customer expectations; contributed to.

Miami/Fort Lauderdale Area

Conducted data analysis for bank and utility clients, including creating logistic regression models and buyer profiles. Established campaign profitability goals, and monitored key milestones and metrics in campaign performance. Developed contact management strategies and revenue models. Trained 2 personnel. Achievements: managed relationships with.

Provided ad hoc data analysis and information services, including authoring reports and documents. Supported the merger between Alamo and National through development of a consolidated data warehouse. Achievements: centralized data resources through the data warehouse; and, introduced mission-critical profitability objectives.

Grew ROI via post-campaign data analysis and list strategy management.

Ba, Political Science, Marketing, English

Mba, Finance