Assist in job posting and advertising placement.Schedule and coordinate interviews and assessments.Maintain candidate records and applications.Help create and track employee KPIsAssist in developing and implementing HR policies and procedures.Conduct initial candidate screenings.Prepare new hire paperwork and ensure compliance with documentation.Support the onboarding process for new hires, ensuring a smooth and welcoming experience.Assess company culture across training.Create team building activities and plan them.Meet and liaise with clientsDocument, Edit, catalogue and deliver Minutes of Meeting.Communicate with team members to gather project updates and compile progress reports.Monitor project timelines and deadlines, alerting project managers to any potential delays or issues.Supplier Research: Conducting research on potential suppliers related to digital production needs.Digital technical content delivery to suppliers.Work with the Production Team to brief creative and research staff and assist with the formulation of communication and marketing strategies.

Created copy to increase universities' enrollments, such as Politécnico Gran Colombiano, U San Marcos of Costa Rica, U del Istmo of Panama, and other Latin American universities.Wrote in many formats, including Google Display Ads, SDC, SMS, HSM, Post Ad, Post Ad Video, Stories, Animated Videos, Mails, Infographics, Facebook Collections, Google Webstories, Web, WhatsApp Channels, and more.Devised, designed, and proposed digital marketing campaigns for universities and Ilumno as a brand, whose objectives could vary from driving traffic to the blog to creating transversal campaigns to meet general goals.Completed all requirements with the efficiency that a high-performance job requires and whose evaluation is based on six aspects: 1. Deliver on time and meet deadlines. 2. Deliver high-quality pieces with minimum adjustments. 3. Performance pieces must have 40 % CTR. 4. Each semester, the enrollment goal must be reached. 5. The pieces must be impeccable in UI and UX. 6. Innovate using digital tools and artificial intelligence.On average, my results in the company were 97 %, which translated to incentives such as salary raises, bonuses, and multiple benefits.

Assessed the author, Elena Pulgarín, in the development and writing of the children’s book “El Rosal.”The book was created to help sexually assaulted children to facilitate their approach to psychologicaltherapy.Revised and edited the text to consistently shape and deliver the author’s literary message.Directed and helped conceptualize the project’s final design by tightly communicating with theillustrator to integrate images and text in a balanced manner.Designed the physical book from layout to printing to cuts and folds.Fashioned a complex layout that satisfied the client’s publishing and distribution in Colombia.Currently a work in progress, the book will come with a manual to guide teachers and governmentpersonnel to use the text correctly and to address children with trauma.

Administer the primary business email of the YouTube channel “Me Dicen Dai” and filter advertisement proposals based on the channel’s parameters: content, price, and niche audience.Helped hire personnel to support the content creator and improve both efficiency and content quality.Currently directing the creation of a clothing line for the YouTube channel and developed a project plan from contacting retailers, hiring designers, creating an eCommerce to manage sales and fulfilment, and structuring customer service.Created a strategy to find sponsors both locally and internationally actively. The plan included organizing objectives and creating clear, concise messages that explained the advantages of working with our influencer.

Expanded and defined the copywriter role and its responsibilities by adding planning and strategy development to fill the gap left by a constant change in management.Organized, scheduled, and executed the content marketing strategy for social media and email marketing to capture leads and boost brand awareness.Responsible for writing and reviewing every digital written piece for social media, email marketing, website copy, and SEO optimization.Planned, structured, and provided feedback to consultants and developers who were required to write blogs about their areas of expertise to deliver a clear and easy-to-understand product to prospects.

Actualmente: Pangea Consultants

Assisted the Editorial Manager by organizing, scheduling, and documenting executive and creative meetings.Provided insights regarding manuscripts, editorial design, and potential collaboration with different Colombian authors.Supported the conceptualization and execution of an online event dedicated to honor and promote the indigenous culture of Colombian throughmodern literature.Helped to plan future projects and followed up on deliverables.Addressed designers and authors continuously as an account manager to avoid setbacks and manage project prioritization.