Libby Murphy Email & Phone Number

Fort Collins, Colorado, Us

When it comes to your visibility strategy, my approach is holistic and mindful, taking into account your goals, current trends, and analytics. I don't believe in reinventing the wheel. I've developed strategies that utilize your existing content so that when it's amplified on social, it's cohesive and effective. Conversely, I develop long-form content with the intent of repurposing it on social later, so that you get maximum bang for the effort.Here are some ways I serve my clients:> Long-form content writing with rich, interactive, and multimedia articles.> Creating engaging, entertaining, and informative social media posts> Editing existing video content to include your branding with edited captions for multiple platforms> Editing long-form video content into short, stackable videos perfect for social> Strategizing organic funnels so that they're aligned with products and services> Writing ad copy that's impactful and clickable> Writing email marketing sequences for every stage of the customer journey> Designing social media posts that stop the scroll > Researching comprehensive organic marketing strategies that serve customers across platforms> Developing efficient strategies that are less spaghetti-on-the-wall and more laser-focused> Creating evergreen content strategies that run on autopilot and are optimized regularly> Engaging lead generation quizzes that produce data as well as leadsBetween my degree in public health, as well as my experience as a managing editor, you could say that project management and strategy are my jam. I utilize project software that ensures you and I both know where every process is at any stage of the game. Additionally, my analytics tools help us rock our optimizations so we get bigger and better as we go.For brands that don't need ongoing management, check out my content marketing VIP day experiences on my website!

Fort Collins, Colorado, Us

Developing fully fleshed social media strategies to build organic audiences on social media platforms:-Working directly with clients to create a social media strategy that fits social media best practices, while being tailored to the individual business-Developing a cadence of content based on what works best for the client, and optimizing the cadence based on analytics-Creating unique content for social media posts that is engaging for audiences, but also convertible for boosted ads-Graphic design work that fits the client's brand and website to go with each post-Optimizing social media platform profiles to make them interesting, searchable, and fully fleshed-Researching hashtags to fit with individual posts, while adhering to best practices on Instagram, Twitter, and LinkedIn-Managing a content calendar and ensuring that content and design work comes back on schedule-Scrutinizing analytics on each platform to determine strategies moving forward each month, using top-performing post types, hashtags, and other benchmarks to determine success and strategy-Boosting posts on Facebook and Instagram and developing ad strategies based on client goals and best practices-Producing videos for posts and advertising-Presenting strategies, audits, and other types of presentations over the phone and in person-Scheduling posts and Instagram stories-Sales calls during the onboarding process, as well as upgrading clients' current plans, and strategizing what packages and features would best suit their goals-Regular client contact

Fort Collins, Colorado, Us

Creating and implementing SEO strategies for a wide range of clients, including:-Researching keywords that best fit the business and industry-Developing blogging strategies based on long-tail keywords to improve searchability-Creating title tags and meta descriptions-Page content optimization-Writing product descriptions for websites and Google shopping to ensure maximum searchability-Working with graphic designers to create landing pages that are not only searchable, but beautiful and convertible-Writing video scripts for influencers-Writing blog posts that were intriguing, but also conformed to SEO best practices-Embedding alt-image tags

- Working with the editorial team to edit and create content for the print magazine and online content- Writing story ideas for both online and print content, based on craft beer trends, seasonal events, something news-worthy, or stories that have been assigned to me- Writing engaging, snappy copy for sponsored content pages in the print magazine- Writing content for books and special issues (Ultimate Beer Guide: The West Edition 2016, and The Eastern Edition 2017; and Cooking With Beer)- Interviewing brewers and brewing industry people for articles- Identifying areas of online content that need articles and either writing an article or assigning to a freelance writer- Working with the managing editor to post fresh content and update older content for the website- Testing homebrew equipment and writing honest reviews based on experience- Photoshop and Lightroom treatment for images, whether original or stock, for use in the magazine and website- Shooting photography to complement content- Coordinating review beers for blind tasting sessions: gathering information about beers, putting in order for session, then editing the reviews from the tasters for the magazine- Performing homebrew experiments to test hypotheses for articles

I provide contract editorial services for self-published clients as well as book publishers. Many authors I work with plan to self-publish, but many just want to put the finishing touches on a project before it's sent out to agents or publishers. While I can't guarantee results in either category (and no reputable editor should!), my experience working in both arenas has afforded me the knowledge to provide suggestions to boost projects to the next level. Services I offer:Content editsLine edits (on a case by case basis; please note that this is not a copyedit, which is an entirely different type of editing service, and is done at the very late stages of the editorial process)Copywriting: back cover copy, taglines, elevator pitches, and other types of content upon request (blog posts, website content, etc.)

Toronto, Ontario, Ca

- Reading book submissions from authors and either acquire a book, reject it, or ask for a revise and resubmit- Taking books/series to the acquisitions team: creating a market report on the book, working with the author to write a series proposal, and working with the author to discuss proposed edits- Editing books from start to finish: content and developmental edits, several rounds of line edits, and managing the copyedits and proofreading with the authors- Working with the editorial and marketing teams to develop back cover copy content- Ensuring authors turned in work on time and managing expectations throughout the process

Managing editor: overseeing the Indulgence imprint’s editorial schedule. Working directly with the publisher and editorial director to fit books within the calendar based on tropes, seasons, etc to ensure a well-rounded release month. Working with authors and editors to ensure all deadlines are met, and scheduling QA reads, copy edits, and proofreading around those dates. Scheduling book cover designers and interior formatting, and sometimes performing those duties myself. Developing ideas for upcoming bundled releases, and other special releases. Senior editor: Reading submitted manuscripts to determine acquisition qualities. Editing acquired books start to finish, including developmental edits and content edits, and overseeing copy edits and proofreading. Working with authors to ensure marketability of their books and series, and developing series ideas and publishing schedules for months ahead. As senior editor, overseeing associate and junior editors through the editing process to ensure quality and to help when they had questions. Attending writers conferences to seek out new talent.