Larry Starks Email and Phone Number

As an accomplished Executive Editor and Communications Specialist with over 20 years in print and digital content management, I bring a wealth of expertise in creating impactful, audience-focused content that drives engagement and expands brand presence. My career has been dedicated to the development of strategic editorial initiatives, collaborative team leadership, and delivering content that resonates across diverse platforms.In my role as Executive Editor at Sportsnaut, I led a team of writers and editors, resulting in a 24 percent year-over-year traffic increase and a significant boost in audience sessions and page views. My strategic initiatives in brand positioning and digital storytelling established Sportsnaut as a growing force in sports media. Prior to that, as a Breaking News Editor at USA TODAY, I boosted reader engagement and subscriptions by crafting compelling content strategies and SEO-optimized headlines, ensuring the NBA coverage reached and resonated with its audience.My experience also includes over a decade with ESPN, where I served as the NBA Coordinating News Editor, orchestrating in-depth and accurate reporting for NBA coverage on ESPN/ABC, and improving the quality of in-game storytelling. At the St. Louis Post-Dispatch, I managed a large team of sports journalists, enhancing coverage for high-profile teams and events and driving significant revenue growth through innovative content initiatives.With a background that spans content strategy, project management, SEO, and team leadership, I am passionate about producing high-quality journalism and building audience engagement across print, digital, and broadcast media. I’m eager to connect with other professionals who value strategic thinking, impactful storytelling, and collaborative growth in the ever-evolving media landscape.PROFESSIONAL SKILLSStrategic Leadership, Executive Leadership, and Data-Driven Decision-MakingCommunity Support and Crisis ResponseProgram and Event ManagementVerbal, Written CommunicationProblem SolvingHiring and staffing supportRelationship and Team BuildingVolunteer Recruitment and Training