Edward Martin

Edward Martin Email and Phone Number

Chief Architect, North America (fractional) @ Virtualware
Detroit, MI, US
Edward Martin's Location
Detroit Metropolitan Area, United States, United States
Edward Martin's Contact Details

Edward Martin personal email

Edward Martin phone numbers

About Edward Martin

I thrive at the intersection of customer needs, the application of technology and business results.The best way to describe me is “high results / no ego”, and my most valuable skill is the ability to unite teams to achieve more together than they could ever do independently. My style is to lead through purpose and mission.I have a strong technology background, and I've worked for both software providers and their customers, so I understand both sides of the relationship. I am intellectually curious and not afraid to get my hands dirty, and as a result I have developed a range of skills through direct experience. These include go-to-market strategy & execution, PLM applications & processes, B2B business development, market & competitive analysis, automotive industry experience, analytics technology & applications, software product management, and marketing messaging.I have very strong verbal and written communication skills. I am as comfortable in front of a large audience as I am talking with a person face-to-face. I’m especially good at helping non-technical people grasp technical concepts.

Edward Martin's Current Company Details
Virtualware

Virtualware

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Chief Architect, North America (fractional)
Detroit, MI, US
Edward Martin Work Experience Details
  • Virtualware
    Chief Architect, North America (Fractional)
    Virtualware
    Detroit, Mi, Us
  • Transformxd
    Digital Twin Consultant
    Transformxd Sep 2024 - Present
    Winter Garden, Florida, Us
    I am partnered with the team at TransformXD to deliver a complete range of digital twin services for clients, including strategy development, consulting, implementation services and fractional product management. By leveraging the depth and breadth of the TransformXD network, we work together to deliver tangible value to customers. I focus on AECO and manufacturing industries and the companies who serve those industries.
  • Twinsight Consulting
    Founder
    Twinsight Consulting Sep 2023 - Present
    Twinsight Consulting (https://twinsightconsulting.com/) provides professional consulting services for solution providers and SMB to enterprise customers of digital twins and related technology solutions.
  • Unity
    Senior Director, Wētā Tools Product & Program Management
    Unity Mar 2022 - Aug 2023
    San Francisco, Us
  • Unity
    Director, Professional Artistry Product
    Unity Nov 2021 - Mar 2022
    San Francisco, Us
  • Unity
    Director, Verticals Product Management
    Unity Aug 2020 - Nov 2021
    San Francisco, Us
    I lead a team of industry and technical product managers responsible for Unity's products and services for AEC, Government, Manufacturing and Media & Entertainment verticals.
  • Unity
    Sr. Technical Product Manager
    Unity Jul 2017 - Aug 2020
    San Francisco, Us
    Creating interactive, immersive, and engaging solutions using innovative solutions from the industry leader in game technology.
  • Cimdata
    Practice Director
    Cimdata Apr 2016 - Jul 2017
    Ann Arbor, Michigan, Us
    Established a new consulting practice focused on technology strategy and business improvement for manufacturing, engineering, and construction markets.• Manage projects and serve as lead consultant on projects with solution providers and enterprise clients, focused on strategy, selection, and implementation planning for PLM related solutions.• Develop business with new clients and expand business with existing clients.• Deliver webinars, author articles, and actively engage through social media to promote CIMdata and the practice.• Developed a new eBook offering to expand CIMdata’s services portfolio for solution providers.
  • Autodesk
    Sr. Business Line Manager
    Autodesk Sep 2011 - Apr 2016
    San Francisco, Ca, Us
    Managed software and services offerings for the manufacturing industry. Led customer business development, marketing strategy and positioning, packaging, pricing and sales enablement.• Drove the development and adoption of new technology applications, with a focus on reality capture, advanced visualization, and VR/AR for manufacturing industry applications.• Personally engaged with executives at multiple customers, leading to high profile business wins and footprint expansion at these customers.• Led digital manufacturing software business from 2015-2016. Results greatly exceeded targets for these product lines in this period, with 35% year-over-year growth.• Led development of sales enablement content for strategic sales opportunities at industry targeted accounts, leading to new business opportunities at direct accounts.• Developed and implemented a strategy to refresh and repackage the core industrial design and visualization product line, leading to 15% annual revenue growth and increased market share.
  • Autodesk
    Automotive Industry Manager
    Autodesk Mar 2007 - Aug 2011
    San Francisco, Ca, Us
    Developed and drove strategy for the automotive industry vertical. Used industry trends and competitive analysis to identify growth opportunities, prioritize product development needs and create customer-facing content to promote sales success.• Partnered with sales leaders to create a joint strategy for the automotive market segment, leading to growth in previously untapped areas and significant market share growth.• Created and worked with technology analysts to develop extensive thought leadership content including presentations, whitepapers and webinars.• Identified an unmet need for factory design solutions in the manufacturing market and created strategy to leverage an existing install base, resulting in wins at several major customers.
  • Delphi Corp.
    Product Line Manager
    Delphi Corp. Jun 1999 - Mar 2007
    Gillingham, United Kingdom, Gb
    Led business strategy and cross-functional program execution for product lines within a global automotive supplier.• Developed and implemented a strategy to diversify the customer base for a $200 million product line. Successfully increased contribution of net-new customers from less than 10% of revenue to more than 60% within six years.• Drove the adoption of a modular product strategy that resulted in better economies of scale for purchasing and engineering, faster time to market, improved production flexibility and a 30% reduction in capital spending per unit of capacity.
  • General Motors Corporation
    Application Engineer / Product Manager
    General Motors Corporation Sep 1985 - May 1999
    Detroit, Michigan, Us
    Performed application engineering and powertrain control systems development in North America and Europe for a global automotive OEM.• Managed a team that developed industry-first applications of symbolic modeling technology to develop hardware-in-the-loop rapid prototyping for powertrain digital control systems. This approach has since been widely adopted in the industry.• Led technical strategy for the establishment of a joint venture in China to produce automotive emissions control systems, leading to the establishment of the first such operation in mainland China.• Provided lead technical application engineering for sales engagements with automotive OEMs in Europe, North America, and Asia.

Edward Martin Skills

Product Management Leadership Product Marketing Product Development Go To Market Strategy Marketing Management Cross Functional Team Leadership Strategy Product Lifecycle Management Sales Business Development Saas Automotive Enterprise Software Manufacturing Competitive Analysis Product Launch Marketing Strategy Solution Selling Channel Partners New Business Development Program Management Strategic Partnerships Strategic Planning Crm Salesforce.com Start Ups International Sales Business Alliances Plm Tools Business Strategy Pricing Demand Generation Software As A Service

Edward Martin Education Details

  • University Of Michigan
    University Of Michigan
    International Business & Marketing
  • Kettering University
    Kettering University
    Mechanical Engineering W/ Ee Minor

Frequently Asked Questions about Edward Martin

What company does Edward Martin work for?

Edward Martin works for Virtualware

What is Edward Martin's role at the current company?

Edward Martin's current role is Chief Architect, North America (fractional).

What is Edward Martin's email address?

Edward Martin's email address is ma****@****y3d.com

What is Edward Martin's direct phone number?

Edward Martin's direct phone number is +173466*****

What schools did Edward Martin attend?

Edward Martin attended University Of Michigan, Kettering University.

What are some of Edward Martin's interests?

Edward Martin has interest in Health.

What skills is Edward Martin known for?

Edward Martin has skills like Product Management, Leadership, Product Marketing, Product Development, Go To Market Strategy, Marketing, Management, Cross Functional Team Leadership, Strategy, Product Lifecycle Management, Sales, Business Development.

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