- Created and managed email campaigns using AEM and Adobe Creative Suite for design and distribution through email and SMS. Also engaged through HubSpot and Salesforce. - Created and managed the corporate website (1901group.com - a wholly owned subsidiary of Leidos) to include site design, UX, A/B testing, content development, social media management, email marketing, lead generation, site analytics, web optimization, strategy and campaign development.- Collaborated and managed across team’s creative design and ideas and brought to execution using Adobe Enterprise Manager design templates for email and SMS.

Led and coached a results-driven Agile digital marketing team that effectively utilized MarTech and data-driven insights to strengthen marketing strategies, engage prospects, and drive successful lead generation and customer acquisition efforts.- Implemented and project managed a sophisticated MarTech stack that included data-driven tools and marketing automation platforms such as Marketo, Salesforce, and Adobe Experience Manager (AEM), enabling the team to gather, analyze, test, and utilize customer data effectively to drive engagement and enrollment.- Revolutionized the Prospect Management process by prioritizing personalized engagement and strategic planning of continuous contact campaigns throughout the end-to-end customer journey. - Collaborated across internal teams and external organizations such as Creative, Academics, Higher-Ed, support Agencies to target, define, develop, test, and analyze Product-Market Fit.- Secured a significant Year-over-Year (YOY) increase in the conversion rate (CVR), with over 80% of leads coming through my landing page environment (450+ LP’s), converting high-quality leads into students.- Managed digital content and offline collateral to promote brand, design, UX and B2C & B2B partnerships.- Produced and managed APUS.edu plus multiple WordPress sites to bolster the content marketing strategy, brand, and thought leadership, resulting in a substantial increase in site traffic and a strong newsletter subscriber base.- Managed the marketing budget to allocate resources efficiently and ensure a positive return on investment (ROI).- Analyzed trend data, monitored KPIs against goals, and delivered a data-driven approach that was instrumental in making informed marketing decisions and optimizing strategies.The company had a mass layoff over the course of the 4th quarter to include myself. My supervisor, former VP Marketing at APEI has thoughtfully provided a recommendation letter on request.

Developed and managed their corporate website to include site design, UX, A/B testing, content development, email marketing, lead gen, site analytics, and marketing strategy and campaign development.

Managed Digital Marketing to include websites, social media, marketing campaigns and digital prospect management initiatives. AppAssure was a start-up, B2B SaaS, backup and recovery software company, founded in 2006. It was purchased by Dell. It has since been subsumed by Quest Rapid Recovery.

Analyzed web traffic with various reporting tools (Omniture; SiteCatalyst™, Discover, DataWarehouse & SearchCenter, Goggle Analytics and MicroStratagy) to assist in decision making of website/storefront enhancements to provide a better experience for the user and increase web-profitability.SKILLED IN: Marketing Analytics, SEM, SEO, Content Development, Web Traffic Flow Analysis, WEB 2.0, Social Media Development

Responsible for the development, management, design and creation of online content for Cox external and internal corporate websites. Managed online creative services, messaging and consistent brand development. System-to-Corporate liaison for development of e-commerce methods and procedures.SKILLED IN: Website creation and development, Marketing Analytics, SEM, SEO, Web Traffic Flow Analysis, WEB 2.0, Social Media Development