As an Advisory Board Member of WiOffer, Inc., I provide strategic guidance and industry expertise to support the company’s mission of positioning WiO as a highly effective real-time QR Code TV engagement and instant data tool. My role involves advising the executive team on growth strategies, product development, and market positioning, ensuring that WiO stays ahead of emerging trends and innovations. I also provide insights on business partnerships, operations, and overall corporate strategy, helping WiO capitalize on new opportunities and navigate challenges in both the linear TV and digital marketplaces.

✓ Elevate AudienceXpress to market leadership in targeted ad solutions by improving data integration in Linear TV and CTV/OTT platforms.✓ Work with sales, product, operations, and planning teams to ensure research plays a key role, and is crafted in a way that can drive client's ROI.✓ Lead the custom implementation of advanced media research studies with third-party measurement providers on brand lift, foot traffic, web visits, and sales lift.✓ Create insights, reporting, and data, in partnership with agency partners, to provide strategic and tactical recommendations that tie optimizations to audience responses.✓ Lead cross-functional teams to define advanced audience measurement priorities and manage the end-to-end processes.✓ Boost client retention with audience analytics and outcome-based research studies.✓ Steward audience data best practices for media measurement strategy across cross media platforms, translating data into insights and actions for internal and external client stakeholders.✓ Manage a research budget of $5+M, overseeing research studies across cross media platforms.✓ Created a CTV/OTT sales strategy and developed a clear roadmap to identify $200+M revenue opportunities and make the vision a reality.

✓ Product strategy leader responsible for launching connected TV products and services that placed the company on the forefront of Advanced TV measurement and a leader in the Advanced TV ecosystem. ✓ Created product roadmap and GTM plan and an action plan with clearly-defined revenue targets.✓ Secured key strategic Advanced TV platform partnerships within 12 months and grew the OTT/CTV business to a multimillion-dollar business.✓ Provided OTT/CTV client services expertise within the organization on product strategy matters related to Advanced TV (Addressable TV, Connected TV/OTT, and Data-Driven Linear TV matters.✓ Client Service Lead to Advanced TV agencies, supporting the strategic allocation of advanced TV/Addressable TV ad dollars in the CPG category. ✓ Built immediate sales revenues by expanding NCS services and building relationships with new OTT service providers.✓ Sales and client service leader in providing NCS services of purchase-based audience targeting, in-campaign optimization, and advertising campaign sales lift measurement.✓ Market Research Council (MRC) Member and a presenter at SxSW and ARF events and NCS representative to the marketing research industry.

✓ Launched and led a brand and marketing advisory serving the Founders and CEOs of start-up companies through industry thought leadership, subject matter expertise, brand strategy, and marketing/financial model planning expertise.✓ Developed new business growth and transformation strategies that transformed travel and hotel management and beauty industry categories into new data and socially-driven businesses.

✓ Directed L’Oréal USA brand digital investments and optimize ROI across Search, Video, Display, Mobile, and Social platforms. Supervised a team of three.✓ Partnered with the CMO to develop a digital investment rationale built on digital media performance and KPIs that directly led to an increased digital media budget allocation of 50%+.✓ Oversaw the agency’s scope of work and led digital agency management of the planning and procurement of Search, Video, Display, Mobile platforms.✓ Led L’Oréal USA’s digital partnership and created the business case for the Smart TV initiative that included innovative content and c-commerce strategy with branded channels on Smart/Connected TVs.

✓ Developed digital vision, strategy and initiatives including global web site development, creative development, social media, and eCommerce.✓ Led global business model plan and market roll-out recommendation, including revenue projection model, launch plan strategy, and communication to cross-functional teams.✓ Liaised with Regional Sales, Service Model Transformation and Business Model Innovation teams to coordinate and align on key initiatives that impact the Mom & Baby sales projections.✓ Provided guidance to regional/business teams in developing market-specific web and ecommerce sites, especially the U.S. market. ✓ Core team member to create the brand vision, brand positioning statement and brand position pyramid.

✓ Drove commercial and brand messaging to the company’s Slimfast.com website, directly influencing product sales by shifting marketing strategy to show the value of the product to the connected consumer.✓ Transformed call center operations and staff to a consumer-oriented approach to working with the SlimFast user to enhance the user’s weight-loss journey and overall customer experience.✓ Led industry’s first-ever cross-media measurement solution implementation with Yahoo.✓ Internal specialist to Operating Business Units, consisting of over 25 brands, for non-traditional media and emerging technology channels, especially in digital television, the Internet and wireless communications. ✓ Managed the corporate relationship between Unilever and the digital media agency to explore new media opportunities and led online media planning and buying process.

✓ Responsible for supporting the Advertising Sales department to position CNBC as the resource tool for the individual investor.✓ Involved in all creation of advertising sales marketing materials -- including sales presentations, Upfront presentation, media kit, sales video, sell-sheets, and research materials.