Ed King Email and Phone Number
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KWI (3rd chapter)Agency leadership, supervising up to 18 direct reports, immersed in everything about the employee experience: deep understanding of what makes employees tick: internal communications engagement, sentiment/skills/passion assessments, hiring and training practices, surveys and focus groups.MaxMedia and HighStreet (2nd chapter)Agency owner, heavy focus on retail customer experience (CX) and digital innovation: shopper behaviorism (especially subconscious), seamless physical and digital experience journeys, service design, retail digital trends analysis, innovation planning and prototyping, experience measurement and business case development.Iris, Definition6, redpepper and three (1st chapter)Account leadership, strategic consulting, brand planning, execution.Specialties: Executive agency/consultancy leadership, employee experience, customer experience, behavioral science, digital strategy, employee engagement, data insights and measurement, content development, consulting, brand strategy, customer retention, customer loyalty, storytelling, speaking and presenting.Partial client list: Coca-Cola, The Home Depot, AT&T, Chick-fil-A, Aflac, Cox Communications, NAPA Auto Parts, Reebok, Macy's, Stainmaster, Shell Oil, Porsche, La Quinta, Weather Channel, Kirkland’s, Safeco Insurance, Liberty Mutual Insurance, Shaw Carpets, Simmons Bedding, Kimberly-Clark, Carpenter Steel, General Electric, Vibram, Royal Oak, Havenbrook Homes.
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Head Of InsightsKwi Communications May 2022 - PresentAtlanta, Georgia, UsI am Head of Insights at KWI Communications. My lifelong passion of uncovering why people behave the way they do drives me to help organizations get the most out of their workforces. I led a team that created KWI’s GAP Index, a unique 64-question assessment in the industry designed to codify, identify, and amplify peoples’ passion at work.
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Head Of ServicesKwi Communications Jan 2021 - May 2022Atlanta, Georgia, UsLead the creative, digital, video and insights groups at fast-growing agency, KWI Communications. Key clients include Chick-fil-A, Home Depot, Cox Communications, Zep, Aflac, Angel Oak Mortgage.• Part of executive leadership team which grew agency 40%+ YoY to all-time high during a pandemic• Turned around agency services department in a matter of 6 months (82% increase in satisfaction and 200%+ increase in production)• Created billable/profitability model for the department and maintained 75%+ billable rate while increasing staff by 3x
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Co-Founder, Chief Customer Experience OfficerHighstreet Collective Jul 2017 - Jan 2021UsExpanding the Boundaries of Brick and Mortar. HighStreet helps retailers, restaurants and brands build in-venue, digital experiences that remove friction, emotionally engage, and most importantly, increase sales. #retail #QSR #CX #technology #innovationOur work with the Living Retail Lab and digital menu boards resulted in:• Increased average weekly sales at the Likewise Bar and Grill of 25.6%• Increased check average at the bar of 13.7%• Increased bar revenue per visitor of 14.3%Shopping Night in America: Sparked national movement of LIVEstream shopping with America's struggling local retailers amid the COVID-19 crisis. -
Vp Of StrategyMaxmedia Jun 2014 - Jun 2017Atlanta, Georgia, UsWe help the world's biggest retailers innovate shopping experiences to meet and exceed the expectations of today's ultra-connected, easily-distracted, promiscuous consumer. Duties: building digital roadmaps, crafting Unique Experience Signature blueprints, identify consumer behavioral insights, create and test prototypes with customers, build business cases based on measurement and analytics. -
Storyteller On SabbaticalScience Of Storytelling Jan 2014 - Jun 2014Brand storytelling isn't rocket science. It's brain chemistry. For 6 months, I made it my duty to study storytelling through the lens of the consumer's brain. I learned the cadence of how brain chemicals are released in the brain when a story is told. And I created a model based on this. I use this model every day in my work.
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Senior Strategic PlannerIris Worldwide Aug 2013 - Dec 2013London, Gb• Conducted primary consumer research, secondary research (Mintel/iconoculture), conducted SWOT analyses, developed creative briefs and created brand messaging and positioning strategies for clients including Shell, Porsche, Reebok, The Weather Channel, Merial, Coca-Cola, Carvana and Damson Audio• Developed launch strategy for Carvana, which achieved $2.7 million in sales in the first 6 months - exceeding all expectations• Led Porsche account (post-sales group) initiatives such as welcome kits to help raise their JD Power Initial Quality ranking from 6th to 2nd in their category, year-over-year• Led team and directed the strategic development and community management of Shell US’ Facebook page (4.5 million fans) -
Group Account DirectorIris Worldwide Mar 2012 - Aug 2013London, GbClients included Porsche, Merial (Frontline, Heartgard), Coca-Cola, Reebok, Carvana, Damson Audio, Shell Oil
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Account DirectorDefinition 6 May 2011 - Mar 2012Atlanta, Georgia, UsLead teams across strategy, creative and development in providing on-brand marketing solutions for La Quinta Inns and Suites, EarthLink Business, Capital One, Aflac Insurance, and Goody Hair Products. -
Account DirectorRedpepper Apr 2009 - Apr 2011Nashville, Tn, UsLed internal teams of account executives, interactive developers, designers, writers and media pros to help solve client business challenges using traditional and digital media.Duties included client interaction, new business, agency projects, writing creative briefs, consumer/competitive research, marketing/brand strategies and ensured project profitability.o Designed and implemented online, social strategy for an 83-year old uniform brand to make it relevant to today’s consumer base • Deployed 6-week Facebook promo that increased “likes” by 1,547% • Obtained a cost-per-like of only $0.59 each (industry average of $1-$2+) • Deployed an interactive, organically-viral game that averaged over 32 clicks per sessiono Executed an integrated strategy for a regional building products association • Deployed a micro-site that gathered email addresses at 312% of goal • Deployed an educational, interactive game that resulted in a completion rate of 69% o Developed and implemented rebranding strategy of a Georgia four-year university • New brand position resulted in record enrollment (increase of 11.6%) • FTE (full-time equivalent) enrollment was up 17.70% year-over-year • Client became third-fastest growing University in the state -
Group Account DirectorThree Feb 2007 - Mar 2009Atlanta, Ga, UsKey player in a turnaround of a Fortune 500 company including creation of internal messaging, culture assessment and development. Results include: - Overall customer satisfaction went from 66.4% to 75.5%- JD Power customer satisfaction ratings increased by 12 points- Net Promoter Score increased from 55.6 to 66.7- Intent to renew went from 71.9% to 79.3%- Voluntary turnover in the organization decreased by 23%My main responsibilities to the client involves creative, proactive marketing consultation, culture transformation programs and internal communications initiatives, and tying these initiatives to measurable business outcomes.My responsibility to my agency involves running a profitable engagement, as well as continually seeking opportunities for growth and expansion.Other client work includes Simmons Mattresses, Shaw Carpets, Burr + Forman Law Firm, MedAssets, Minnesota Timberwolves, Atlantic Capital Bank, Carpenter Steel, AirMed and Kimberly Clark. -
President And Creative DirectorTurning Point Strategies Aug 1999 - Nov 2006• Led transformation of a business process outsourcing company’s brand. Experienced first $1 million profitable month 2 months after brand re-launch (first time in company’s 25+ year history). Helped grow market valuation from $30 million to $136 million.• Led brand transformation of a residential renovations company. Achieved 5 consecutive years of positive growth, increasing annual revenues from $7 million in 2001 to $14 million in 2005.• Led turnaround of a human resources consulting company. Year-over-year sales pipeline increase from $1.6 million to $3.2 million. Experienced 28% better closure rate, 18% more prospects, 9% more transactions and an 8% increase in the price paid per purchase occasion.• Led a branding, advertising and promotional campaign for a mid-sized cheese manufacturer. Product sales in region increased by 37% in the first year.• Other clients include Witness Systems, American Greetings, Glaxo-Wellcome, Pfizer, CompUSA, and General Electric.
Ed King Skills
Ed King Education Details
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The University Of AkronGraphic Design
Frequently Asked Questions about Ed King
What company does Ed King work for?
Ed King works for Kwi Communications
What is Ed King's role at the current company?
Ed King's current role is Head of Insights and Creative Studios at KWI Communications.
What is Ed King's email address?
Ed King's email address is th****@****mac.com
What is Ed King's direct phone number?
Ed King's direct phone number is +140464*****
What schools did Ed King attend?
Ed King attended The University Of Akron.
What skills is Ed King known for?
Ed King has skills like Leadership, Customer Experience, Social Media, Multi Channel Retail, Public Speaking, Pitching, Employee Engagement, B2b, Online Marketing, Brand Development, Digital Strategy, Account Management.
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