Ed King Email & Phone Number

Atlanta, Georgia, US

I am Head of Insights at KWI Communications. My lifelong passion of uncovering why people behave the way they do drives me to help organizations get the most out of their workforces. I led a team that created KWI’s GAP Index, a unique 64-question assessment in the industry designed to codify, identify, and amplify peoples’ passion at work.

Atlanta, Georgia, US

• Lead the creative, digital, video and insights groups at fast-growing agency, KWI Communications. Key clients include Chick-fil-A, Home Depot, Cox Communications, Zep, Aflac, Angel Oak Mortgage.
• Part of executive leadership team which grew agency 40%+ YoY to all-time high during a pandemic
• Turned around agency services department in a matter of 6 months (82% increase in satisfaction and 200%+ increase in production)
• Created billable/profitability model for the department and maintained 75%+ billable rate while increasing staff by 3x

US

• Expanding the Boundaries of Brick and Mortar. HighStreet helps retailers, restaurants and brands build in-venue, digital experiences that remove friction, emotionally engage, and most importantly, increase sales..
• Increased average weekly sales at the Likewise Bar and Grill of 25.6%
• Increased check average at the bar of 13.7%
• Increased bar revenue per visitor of 14.3%Shopping Night in America: Sparked national movement of LIVEstream shopping with America's struggling local retailers amid the COVID-19 crisis.

Atlanta, Georgia, US

We help the world's biggest retailers innovate shopping experiences to meet and exceed the expectations of today's ultra-connected, easily-distracted, promiscuous consumer. Duties: building digital roadmaps, crafting Unique Experience Signature blueprints, identify consumer behavioral insights, create and test prototypes with customers, build business.

Brand storytelling isn't rocket science. It's brain chemistry. For 6 months, I made it my duty to study storytelling through the lens of the consumer's brain. I learned the cadence of how brain chemicals are released in the brain when a story is told. And I created a model based on this. I use this model every day in my work.

London, GB

• Conducted primary consumer research, secondary research (Mintel/iconoculture), conducted SWOT analyses, developed creative briefs and created brand messaging and positioning strategies for clients including Shell.
• Developed launch strategy for Carvana, which achieved $2.7 million in sales in the first 6 months - exceeding all expectations
• Led Porsche account (post-sales group) initiatives such as welcome kits to help raise their JD Power Initial Quality ranking from 6th to 2nd in their category, year-over-year
• Led team and directed the strategic development and community management of Shell US’ Facebook page (4.5 million fans)

London, GB

Clients included Porsche, Merial (Frontline, Heartgard), Coca-Cola, Reebok, Carvana, Damson Audio, Shell Oil

Atlanta, Georgia, US

Lead teams across strategy, creative and development in providing on-brand marketing solutions for La Quinta Inns and Suites, EarthLink Business, Capital One, Aflac Insurance, and Goody Hair Products.

Nashville, TN, US

• Led internal teams of account executives, interactive developers, designers, writers and media pros to help solve client business challenges using traditional and digital media.Duties included client interaction, new.
• Deployed 6-week Facebook promo that increased “likes” by 1,547%
• Obtained a cost-per-like of only $0.59 each (industry average of $1-$2+)
• Deployed an interactive, organically-viral game that averaged over 32 clicks per sessiono Executed an integrated strategy for a regional building products association
• Deployed a micro-site that gathered email addresses at 312% of goal
• Deployed an educational, interactive game that resulted in a completion rate of 69% o Developed and implemented rebranding strategy of a Georgia four-year university

Atlanta, GA, US

Key player in a turnaround of a Fortune 500 company including creation of internal messaging, culture assessment and development. Results include: - Overall customer satisfaction went from 66.4% to 75.5%- JD Power customer satisfaction ratings increased by 12 points- Net Promoter Score increased from 55.6 to 66.7- Intent to renew went from 71.9% to 79.3%.

• Led transformation of a business process outsourcing company’s brand. Experienced first $1 million profitable month 2 months after brand re-launch (first time in company’s 25+ year history). Helped grow market.
• Led brand transformation of a residential renovations company. Achieved 5 consecutive years of positive growth, increasing annual revenues from $7 million in 2001 to $14 million in 2005.
• Led turnaround of a human resources consulting company. Year-over-year sales pipeline increase from $1.6 million to $3.2 million. Experienced 28% better closure rate, 18% more prospects, 9% more transactions and an 8%.
• Led a branding, advertising and promotional campaign for a mid-sized cheese manufacturer. Product sales in region increased by 37% in the first year.
• Other clients include Witness Systems, American Greetings, Glaxo-Wellcome, Pfizer, CompUSA, and General Electric.