As Loop Brands' MD I lead and inspire the team to think strategically to answer our clients briefs & projects. After 25 years in the industry and 17 years at Loop I continue to learn and encourage my team to do like wise everyday. Based at Barangaroo Sydney, Loop is a group of highly creative, professional and ambitious individuals. We encourage collaboration and new ideas to drive creative solutions. The team surprise me everyday with their insights, energy and passion creating strategically focused design and branding solutions for our clients.The last five years has seen Loop reinvented. Today our folio and client list is rich with effective design, branding, innovation and products. As MD I love working with clients and the team; ensuring our creative is always underpinned by commercial goals and outcomes.Our clients range from large multinationals to innovative and ambitious startups. With experience in markets as diverse as FMCG, Tech, Animal Health, Pharmacy, Events, Speciality, B2B and Beauty we understand how consumers & businesses engage with brands.With a heritage in FMCG and high production values we work with our clients to become integral to their business plans and success. Born into a family who owned and operated cafes and restaurants I like to bring an entrepreneurial spirit and commercial reality to all projects. Gone are the days of arrogant agencies. We pride ourselves on listening first.If you have a great product, idea or want to build the next iconic challenger brand, then call. I love meeting passionate people who want to grow their businesses. Talk to someone who knows how to make it happen.