Edward Kopkas Email and Phone Number

Super excited to join Rose-Hip Vital, helping people to discover and purchase this plant-based, all natural product to help with inflammation and joint pain. Great for us Humans + our Dog and Horse friends.

Loved my time at CHEP working across Samsung and USYD, but all good things come to an end so ready for my next adventure! • Managed team of 3 awesome individuals with monthly digital campaigns exceeding 2.6M• Planned and launched two flagship devices, with budgets exceeding 4M• Developed Audience Strategy across Cold, Warm, Hot audience segments• Collaborated with leading publishers: Google, Meta, TikTok, Amazon, Spotify, Reddit, X• Built Client Relationships helping… Show more Loved my time at CHEP working across Samsung and USYD, but all good things come to an end so ready for my next adventure! • Managed team of 3 awesome individuals with monthly digital campaigns exceeding 2.6M• Planned and launched two flagship devices, with budgets exceeding 4M• Developed Audience Strategy across Cold, Warm, Hot audience segments• Collaborated with leading publishers: Google, Meta, TikTok, Amazon, Spotify, Reddit, X• Built Client Relationships helping to deliver the highest quarterly TRR score for the agency• Contributed to USYD’s onboarding and digital tracking set up • eCommerce exposure by working closely with the DTC team, aligning strategies, audiences and revenue projections / targets. Show less

Managed two awesome digital specialists and used my entire skill set to drive qualified leads and improve the digital experience at this Aged Care/Retirement Community not-for-profit (NFP).• Digital Campaign/Lead-Gen Management & Tracking Hands-on digital campaign manager focused on improving our data, analytics and tracking capabilities. This required us to reengineer our Media/Email automation parameter tracking, our Form data collection and alignment in our CRM to enable better data… Show more Managed two awesome digital specialists and used my entire skill set to drive qualified leads and improve the digital experience at this Aged Care/Retirement Community not-for-profit (NFP).• Digital Campaign/Lead-Gen Management & Tracking Hands-on digital campaign manager focused on improving our data, analytics and tracking capabilities. This required us to reengineer our Media/Email automation parameter tracking, our Form data collection and alignment in our CRM to enable better data capture and lead comprehension for the sales staff to improve conversion and allocate their time more efficiently. • Website Ongoing development of new content pages, UX/UI improvements and SEO content optimisation on the Optimizely platform.• Digital User Experience Heatmap analysis, User surveys and Technical SEO to analyse and improve our on-site customer journey.• SEO Traffic growth +14% YoY (SEM Rush & Internal Content Development/Site Expansion)• Ongoing NPS/Customer Survey Insights with Qualtrics.• Digital Project Mgt Proposed and Approved project: Improved Website Accessibility. Tendered 3 agencies, Workshopped with Org stakeholders, Aligned data sources to create an enhanced Search Feature with localised listings and refreshed photography. Show less

Managing strategic planning, implementation, optimisation and technical support for UNSW’s paid media expenditure across AU, China, India, ASEAN. Optimising the future student journey with SEO/CRO.• Media-SEO Agency Mgt – Tendered and oversaw daily operations of multiple agencies, ensuring smooth workflows and contractual adherence for service delivery and financial accuracy.• Media Expertise – I have a dual role of providing enablement and support to the UNSW Marketing team with… Show more Managing strategic planning, implementation, optimisation and technical support for UNSW’s paid media expenditure across AU, China, India, ASEAN. Optimising the future student journey with SEO/CRO.• Media-SEO Agency Mgt – Tendered and oversaw daily operations of multiple agencies, ensuring smooth workflows and contractual adherence for service delivery and financial accuracy.• Media Expertise – I have a dual role of providing enablement and support to the UNSW Marketing team with strategic insights, channel planning, performance and analytics - as well as producing my own campaigns for Events, Corporate and Faculty initiatives where I am responsible for end to end campaign planning, implementation, A/B testing, optimisation and reporting.• SEO/CRO – Another dual role of managing the workflow of our external SEO agency with Technical SEO for the ongoing migration of our Drupal sites to Adobe AEM and Content SEO to discover, expand and improve conversion of our future student audiences. CRO includes analysis and testing with Adobe Target to reduce friction and improve conversion within the student journey.• Adobe Lead/Paid Media - Leading the discovery and integration of the media related Adobe tools – Audience Manager, Analytics, Launch - related to Digital Media and SEO.• Technical Lead - Managing all MarTech tagging in GTM/Launch to enable robust tracking and re- messaging strategies. Developed the Uni-wide UTM parameters to align with Analytics and data hygiene principles. Contributor to UNSW’s digital strategy and personalisation approach. Show less

Responsible for all media operations, revenue, client retention, growth and new business at this property-specialist agency. Managed a team of 8 across NSW/VIC for residential/commercial property developers and project marketers such as CBRE, Colliers, McGrath, Ray White.• Client lead – Key account manager, building relationships with our clients at all levels to deliver to their business plans and contribute to their personal goals. Collaborate to define their buying audience… Show more Responsible for all media operations, revenue, client retention, growth and new business at this property-specialist agency. Managed a team of 8 across NSW/VIC for residential/commercial property developers and project marketers such as CBRE, Colliers, McGrath, Ray White.• Client lead – Key account manager, building relationships with our clients at all levels to deliver to their business plans and contribute to their personal goals. Collaborate to define their buying audience personas, building journey maps across owned and paid channels• Strategy/Planning - Audience research and insights, Channel and connections planning across all media tactics including traditional, digital, lead-gen, content, editorial, owned• Digital Campaign Management - Hands-on campaign manager with expertise in planning and implementing digital campaigns across Search/SEM/PPC, Social (Facebook, Linkedin, Twitter) Programmatic Display, Email, Video, Mobile, Affiliates. Team support as required.• Operational Innovation - Successfully pitched and secured funding for Datorama from our board, resulting in a 36% savings of reporting time and boosting campaign mgt efficiency• Client Innovation - Introduced lead-scoring tracking to Colliers for digital media, improving conversion rates by 12% by combining reporting and analytics data• Strategic Alignment – Recognised by Google for outstanding growth in their Premier Partnership program, later accepted into their Channel Partnership program with our software partner Campaign xPress. Awesome trip to San Francisco for the Partners Summit - thx Google!• Financial Performance - Oversaw all financials including revenue, forecasting, resourcing, invoicing and timesheets. Growth targets achieved 23% in FY17, 18% in 2018. Monetised Audience Research Strategy Product, generating 80K of revenue• Trained 25+ external groups on Digital Media Fundamentals• Featured Real Estate Industry speaker at REA and Domain’s 2018 annual Sales Conferences Show less

What didn't I do during this 8-year period in the early days of digital media in AU starting my career as an adops/digital campaign manager. During this time, I was lucky to work with some of Australia’s top-tier brands and enjoyed collaborating with talented clients, clever agency peers and inspiring young guns.Suncorp Digital Manager of Sydney Team with two reports• Created dynamic creative for GIO, to reduce creative costs and provide for multivariate testing and… Show more What didn't I do during this 8-year period in the early days of digital media in AU starting my career as an adops/digital campaign manager. During this time, I was lucky to work with some of Australia’s top-tier brands and enjoyed collaborating with talented clients, clever agency peers and inspiring young guns.Suncorp Digital Manager of Sydney Team with two reports• Created dynamic creative for GIO, to reduce creative costs and provide for multivariate testing and cross-product marketing; Managed programmatic trading.• Collaborated with Accordant to build advanced dynamic creative adunit for Bingle, passing product values from Car Sales to prepopulated forms and driving up conversions up 20%• Managed Suncorp’s eDM marketing lead-generation program across their consumer brands: Suncorp Ins, AAMI, GIO, Apia, Terri Sheer, JCI, CILOptusOn boarded Optus/Virgin Mobile, helping to transition and structure the account, setting up internal processes. Managed a team of 3, planning-implementing-optimising BAU and product campaigns.• Digital Sponsorship manager for the AU Open in 2012 & 2013, working closely with Tennis Australia to integrate digital assets into their app and onsite activations• Implementation of Google Tag Manager, establishing processes and naming conventions• Collaborated with the SEO and Affiliate Teams to build and optimise site traffic conversionSamsung Personally managed Samsung’s hectic $9.5M annual digital budget with the singular focus of driving brand affinity over their competitors and increasing market awareness and share of their products.• Worked closely with Leo Burnett and Starcom Global to strategically plan and execute campaigns across AV, Mobile, IT, Cameras, White Goods, Music and the Masterbrand• Worked closely with Google and Facebook to fulfil global spend agreements• Worked closely with Tech media (Cnet, Gizmodo) and Samsung PR to drive brand visibility Show less