As Head of Marketing, I align marketing initiatives with sales objectives to cultivate deeper relationships with high-value accounts, boost conversion rates, and maximize revenue. By utilizing intent and predictive data, I segment and prioritize outreach efforts, while analytical insights enable the development of personalized, data-driven campaigns to effectively engage key stakeholders within target accounts.Primary responsibilities: • Drive Brand Awareness and Revenue Growth by implementing a comprehensive revenue marketing strategy focused on Demand Gen, Account-Based Marketing (ABM), and revenue.• Collaborate Cross-Functionally to ensure alignment between marketing, sales, and customer success teams. • Oversee Demand Generation Tactics and Channels to optimize resource allocation, content performance, and messaging consistency.• Develop Modern Martech to enhance operational efficiency, focusing on driving user adoption and team productivity.• Account Selection and Segmentation: Prioritize high-value, in-market accounts by focusing on ideal customer profiles (ICPs), intent and predictive data, and strategic value.• Execute Data and Intelligence-Driven Campaigns: Utilize comprehensive engagement and predictive data for relevant, personalized outreach.• Use Data Analytics and Enrichment Tools to precisely target audiences, understand behavior, measure campaign effectiveness, and continually refine our approach for better results.• Monitor and Optimize Campaigns to maximize ROI. Analyze data for actionable insights.Average Results:• Deal Size: 208% average increase in revenue via ABM-driven programs. • Engagement: Average 50% increase in engagement among target accounts.• Conversion Rate: Average 36% higher conversion rate than traditional demand generation efforts.• Win Rate: >2x increase in win rates among target accounts. • Ad Spend: >600x-800x ROI on ad spend.• Customer Retention: Average 82% increase in customer retention rates.

During this time frame, I led global integrated marketing strategies and programs to support demand generation for net new logos through traditional channels, events, partners, and sales teams on behalf of this provider of IoT, big data analytics, data protection, and cloud storage solutions for B2B SaaS markets. I led a 6-member marketing team and managed external agencies. Key Contributions:- Shaped vision and direction for account based marketing, including planning and executing programs that generated new prospects and advanced existing opportunities for sales team within specific, targeted accounts. - Increased conversions 27% by tailoring messaging, assets, and sequencing in alignment with recent engagement of target accounts, respective buyer stage, and persona.- Collaborated with sales team to optimize lead hand-off, lead flow, lead processing, sales visibility, sales plays, and follow-up.- Maximized results from all marketing programs through real-time tracking, testing, and frequent optimization adjustments.- Developed and optimized content for lead generation, account based marketing, and nurture programs.- Utilized Marketo, DemandBase, SFDC, Lean Data, VidYard, and MS Office.- Wrote and edited content for emails, blogs, infographics, and ebooks.

I supervised a marketing team and oversaw global campaign management for this provider of technology to measure, test, and improve performance of websites, online content, and applications. Key Contributions:- Delivered persona marketing, digital media, paid social media marketing, paid search campaigns, content syndication, blog article writing, and agency management. - Reduced average cost of qualified leads 20% by focusing on high-value, in-market accounts, and customizing campaigns to ensure the right content was received by the right person at the right time. - Produced more tailored, timely, and relevant campaigns by introducing 2nd-party intent data via ZoomInfo and Bombora, and increased funnel velocity by 15%. - Utilized Marketo, SFDC, Silverpop, Google Analytics, Adwords, EventBright, and BrightTALK.

As an agency owner, I managed a team of 20 in delivering a broad scope of marketing services, including brand management, demand generation, content syndication, and paid social & search, to small and mid-sized tech companies.

During my time with Tegrity Inc. before it was sold to McGraw-Hill, I increased conversions by 17% through improved messaging, tailored assets, PPC optimization, and lead processing. At that time, Tegrity Inc. was a leading provider of lecture capture technology and SaaS solutions targeting higher education institutions.