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As the Executive Vice President at LakeGeorgeTV, I lead a streaming video connected TV destination marketing platform that drives new business for tourism and visitor entities through video content. I leverage my experience in data-driven business development, B2C/B2B/B2I multichannel marketing to help drive business results.My mission is to help businesses and brands across all marketing platforms reach high-performance multi-channel audiences with targeted solutions. I have a proven track record of creating and managing multi-million dollar co-operative databases, building models, recruiting members, hiring and training staff, and overseeing sales, operations, and marketing. I am passionate about online marketing, customer relationship management, and streaming video, and I enjoy collaborating with diverse and talented teams to achieve our goals.
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Executive Vice PresidentLakegeorge.TvQueensbury, Ny, Us -
Chief Operating OfficerLook Media Resource Oct 2023 - PresentResponsible for managing commercial aspects of the company's operations. Revenue generation, business growth, profitability and content development. -
Executive Vice PresidentLakegeorge.Tv May 2022 - PresentLakeGeorgeTV is a streaming video connected TV destination marketing platform driving engagement for tourism and visitor entities. LakeGeorgeTV is an affiliate of Hood Communications and Look Media Resources.
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Vice President Of New Business DevelopmentAlliant - The Audience Company Aug 2020 - May 2022Brewster, Ny, UsDelivering high performance multi-channel audiences for consumer marketers across all of their marketing platforms. -
Vice President Transactional DatabasesAnteriad Apr 2004 - Jun 2020Rye Brook, New York, UsCreated multi-million dollar Pinnacle transactional membership co-operative connecting B2B marketers with modeled multichannel audiences for prospecting, retention, reactivation, new product launches and cross-title optimization. Designed database, recruited members, built models, set-up modeling processes, hired and trained staff, oversaw sales, operations and marketing. Concurrently ran sales, operations and marketing for MeritDirect-Experian b2bBase co-op. -
DirectorEquitec - Opus Interactive 2002 - 2004Member recruitment and sales for B2C multichannel co-operative database startup; transitioned to sales for retail supply chain management consulting business.
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DirectorMillard Group, Inc. 2000 - 2002Manager for RFMPlus B2C transactional co-operative database, AOL postal file, 1-800-Flowers, Time4Media and Bass Pro Shops.
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Vice President Product ManagementAlc Interactive / Impower 1998 - 2000Princeton, Nj, UsBuilt and ran multi-million dollar email service bureau division for blue chip B2C client base. including bn.com, Neiman Marcus, Ross-Simons and Rodale. Designed, built and oversaw B2C multi-channel co-operative database. Lead executive for 50+ person interactive marketing staff. -
Senior Account Executive - SmartbaseDirect Media - Smartbase 1996 - 1998Lead sales and account management for B2C transactional membership co-operative. Recruited 100+ members, grew sales from $300k to $3m. Hired and trained sales and account management staff and developed new modeling techniques to expand existing member revenue.
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Senior Account ExecutiveCmgi - College Marketing Group 1989 - 1996Lead sales and account management for B2B, B2C and B2I list compiler and administrator of buyer co-operative. Hired and trained sales staff while growing multi-million dollar book of business. Worked on launch of new K-12 teacher database business.
Ed Larkin Skills
Ed Larkin Education Details
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University Of RochesterPsychology -
The Roxbury Latin School
Frequently Asked Questions about Ed Larkin
What company does Ed Larkin work for?
Ed Larkin works for Lakegeorge.tv
What is Ed Larkin's role at the current company?
Ed Larkin's current role is Executive Vice President.
What is Ed Larkin's email address?
Ed Larkin's email address is el****@****ght.com
What is Ed Larkin's direct phone number?
Ed Larkin's direct phone number is +151822*****
What schools did Ed Larkin attend?
Ed Larkin attended University Of Rochester, The Roxbury Latin School.
What skills is Ed Larkin known for?
Ed Larkin has skills like Direct Marketing, Multi Channel Marketing, Customer Acquisition, B2b, Email Marketing, Database Marketing, B2b Marketing, Business Development, Integrated Marketing, Direct Mail, Online Marketing, Management.
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