2024-Present-Spending energy driving experimentation and building new product features for monetization and revenue for all flagship products.-Product lead for a product/feature set within Photoshop and Illustrator. Own E2E customer journey and experiences including requirements and roadmaps.2022-2024Leading product-led growth for Illustrator on the Creative Cloud team. Partnered cross-functionally to focus on activation, onboarding, and churn. Worked on making Illustrator's onboarding easier by resolving the most challenging problems for each major user persona.Illustrator is one of Adobe's top MAU flagship products.

Focus Areas: Growth product/Product-led growth, user acquisition, marketing tech, creative, retention, landing page optimization/CRO, app store optimization, user journeys & conversion funnels, referral programs, & monetization.Engagements: Stealth AI software, Outgo, Univision, Lyft, Stealth Web3/NFT studio, My Income Property, Mido Lotto, Sleeper, Mighty Health

Led Pray’s Growth efforts across growth product, digital, offline, organic, referral, lifecycle, and monetization. Manage user journey from acquisition down to monetization. Point person between Growth and Product for initiatives around experimentation, web and in-app conversion funnels, revenue forecasting, and retention.Pray.com is the world’s #1 app for Daily Prayer & Faith-based Audio Content, used by more than 12 million.

Second Growth hire who co-led the team from two to nine people. Reported directly into the Chief Product Officer and served as the primary liaison between Product, Engineering, and Data/Analytics. Managed Marketing Strategy (paid and unpaid), Growth Product, and Marketing Tech. Helped lead Digit to an acquisition by Oportun.-Responsible for eight-figure budgets and led the strategic initiatives for driving channel mix and acquisition strategy across iOS, Android, Web, Organic, and Referral.-Successfully scaled up to become the Top 10 Finance App and Top 100 Free App in 2019 while maintaining a healthy LTV:CAC and 2-year payback.-Led all Marketing Tech product projects spanning from user-level predicted LTV development, MMP migration, unified cross-device attribution, iOS 14 strategic changes, referral program, etc.-Envisioned all Growth Product features and experiments focused around demand testing, user journey and onboarding flows, conversion funnels, retention and monetization.-Scaled and built an incentivized referral program which accounted for ~30% of total trial volume.Digit was funded by General Catalyst, Ribbit Capital, Citi Ventures, and Google Ventures.

NEXT Music (formerly WRKSHP, formerly PennyPop) is a mobile studio and the developers of Sessions Live, Beat Fever, and Battle Camp.-Led the launch of Beat Fever, a #1 Music Game & Top 100 Grossing App across 100+ countries on iOS & Android with eight-figure budgets generating 20m+ downloads.-Grew Battle Camp to become a Top 100 Grossing App in 40+ countries on iOS and Android through paid acquisition, viral referral mechanics, and lifecycle. Battle Camp was the winner of the Best Multiplayer Game on Apple's App Store.-Built an internal cross-channel marketing platform that automated campaign management, analysis, attribution logic, and ad optimization through platform marketing API’s to power in-house media buyers.-Helped develop a proprietary co-marketing platform to create dynamic in-app experiences based on the ads and social media pages users engaged with to promote artists like Steve Aoki, Mariah Carey, Alicia Keys, T.I., Janet Jackson, Dimitri Vegas & Like Mike, and more.

-Owned the corporate planning model, which is comprised of a ~$55B consolidated income statement, individual product P&L’s, ASP, etc., and full year forecast that serves as the primary basis of all reports to the executive finance team and CEO.

-Facilitated key capital spending and operational projects while developing strategic recommendations for future projects. Led all budgeting and planning for new projects.

-Reported directly to the CFO to help manage three primary funds that had reached up to $500M with 28 investors from across the country. Responsible for quarterly operational packages for investors and preparing single entity financial statements for various funds.