Ed Leon Email and Phone Number
DIGITAL MEDIA | BRAND CONTENT | STRATEGY | LEADERSHIPA dynamic creative leader successful in launching digital media and content ventures for new and unique markets, Ed develops innovative projects, products, acquisitions and strategic partnerships to forge new ventures that build value, views, ratings, brand equity and revenue via diverse content and programming initiatives.Since 2018 he has been Chief Operating Officer of Arkansas PBS helping to lead the statewide public media network to new levels of achievement including a 25% expansion of its FCC broadcast transmission footprint, groundbreaking statewide educational initiatives for students, Public Media Awards for overall excellence in education and community engagement, the Mid America Emmy Award for community service and multiple national and regional awards for excellence in content creation.As Chief Brand Officer of The Great Courses he increased creative content, revenues and SVOD distribution for $150m edutainment media brand, forging long-term cobranded content partnerships with National Geographic, Smithsonian, Mayo Clinic, The Culinary Institute of America; leading a diverse workforce of 100+ creative and technical staff in product development and brand marketing while running a premium content studio producing a diverse slate of 500+ hours a year of short & long form video series; innovating production values, brand content, virtual reality and accredited education.As SVP Programming & Production launching the SiTV cable network [now Fuse] he helped expand the TV marketplace to a young, multicultural, acculturated Latino audience, establishing a content vision, operational & production infrastructure; and executive producing of 500+ hours of original programming.As an experienced TV producer, he has delivered hundreds of hours of original programs for major media: FOX, NBC, ABC, Disney, Sony, CBS Distribution, and MTV in non-scripted, informational genres. In addition, he has built award-winning brand creative teams, and created TV ads and collaborations with brands (Suzuki, Pepsi, Diageo, Target, Verizon) to generate millions in product integration revenue. Strengths: creative development | brand management | innovation | strategic vision | partnerships | biz dev | driving new markets & revenues | corporate & consumer selling | P & L | acquisitions & negotiations | managing multiple complex initiatives | handling rapid change | driving out-of-the-box thinking
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Deputy Director And Chief Operating OfficerArkansas PbsUnited States -
Deputy Director And Chief Operating OfficerArkansas Pbs Aug 2018 - PresentConway, Arkansas, UsOperational leader driving strategy, content and media operations for a statewide PBS broadcaster and multiplatform media production company. Critical oversight of station operations, strategic goals, content, programming, workflows, budgets, and modernization of tech infrastructure. Transforming workflows, reporting structures and multiplatform digital distribution to maximize efficienciesLeading transformative Emmy-winning content creation and media learning initiatives for K-6 students Leading new FCC broadcast license and transmission expansion to increase audience by 25% Turbocharging content creation with new content verticals, digital series, and expansion into sports Leading operational transition into ATSC 3.0 with early-stage adoption and next gen revenue opportunitiesEnacting modernization efforts in master control operations, production workflows & media management Creating new KPIs and benchmarks to measure success metrics and audience impactMultiple Public Media Awards for overall excellence and multiple Emmy Awards for content -
Chief Brand OfficerThe Great Courses Sep 2009 - Mar 2017Chantilly, Va, UsHead of content creation, brand marketing, creative media production and strategic content partnerships for $150 million market leader in “edutainment” media for lifelong learning; innovated and revitalized product development and creative brand execution; turbocharging sales and customer satisfaction metrics.Forged long term cobranded content partnerships with Smithsonian, National Geographic, Mayo Clinic, The Culinary Institute of America, and othersLed diverse workforce of over 100 creative and technical staff in content development, video production, UX/UI, brand marketing, print, web, email and TV advertising; plus, the delivery to distribution platforms Amazon Channels, Netflix, Comcast, Audible, Roku, etc.Drove elevated production creative across 550+ hours per year (for 7 years) of short & long form video series in diverse subject areas; achieving multiple multimillion dollar hit titles and expanding into lucrative new content: Photography, Culinary, Wellness, Brain Fitness, Wine, Hobbies, Travel, Music Instruction, Computer Programming, Language Learning, and Tai Chi, delivering all-time high salesExpanded technical capacity into HD, virtual sets and digital streaming while meeting aggressive monthly schedules and hitting multimillion dollar budget targets contributing to all-time high revenues and EBITDADirected branding, content and UI for proprietary SVOD services "The Great Courses Plus" and "Signature Collection" on Amazon ChannelsCreated brand content for Netflix, Comcast VOD, Sirius XM, The Torch Podcast and The Great Courses Daily.comDrove multiple strategic initiatives including: Virtual Reality with Oculus and HTC Vive, content licensing & acquisition for SVOD, accredited education, and key affiliate marketing relationshipsBrand ambassador in press releases, spokesman in award-winning promos, host of branded podcast, production voice overs, commercials, and presentationsPromoted from SVP, Product Development in May 2013 -
PresidentNew Bag Productions, Inc. 2007 - Sep 2009Head of strategy, development and production for independent production company focused on developing and producing series programming for basic cable and networks in all unscripted genres. Develop concepts, proposals, formats, budgets, pilots and all creative execution. Developed projects with Hearst, A&E, 3-Ball, Peace Arch Entertainment and Jim Henson Co.
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Senior ProducerCbs Television Distribution Apr 2008 - May 2009Studio City, California, UsDr. Phil - top rated talk series with Dr. Phil McGraw – 2 Emmy nominations. Wrote and produced. Creative oversight of show concepts, bookings, research show and talent prep, editing. -
Senior Vice President Of Programming & ProductionNuvotv (Now Fuse Media) 2003 - Sep 2007Founding executive of SiTV, first English language cable network & media brand for acculturated Latinos (Now NUVOtv). Developed and produced 17 original TV series and more than 500 hours of multi-genre programming in four years. Created multi-million dollar new sector of the Latino media marketplace; Also functioned as Executive Producer.Created and executed content & programming vision from start-up; implemented business plan from concept through 200% capitalization growth Managed more than $50 million dollars of complex, multifaceted production and corporate budgets; always hitting targetsCreated 500+ hours of high quality original HD TV programming in multiple genres including: comedy (Latino Laugh Festival, Unacceptable Behavior), reality (Urban Jungle, Pastport), dating (Dating Factory w/ Mario Lopez), music (The Drop, Flow & Tell, Jammin), talk (The Rub, Breakfast, Lunch & Dinner), variety (Styleyes), news (On the Up), game, sports, film. (Complete List Available) Actively developed creative relationships with producers, production companies and format suppliers. Sought out and acquired third party programming and nurtured business relationship with major international and domestic suppliers Endemol, Fox, Sony, Plural, Imagina, Disney and others Originated multi-platform distribution into VOD, digital, and mobile – achieving top-5 metrics with strategic partners such as Comcast, Verizon V-Cast and Time Warner Directed on-air branding team that won 30+ national Promax/BDA awards for excellenceDeveloped strategic ad sales initiatives with partners such as AOL, Verizon, Pepsi, Suzuki, Sony, Disney, Fox, MicrosoftBuilt network programming and technical production infrastructure from the ground up, including transition to HD studio & field production.Mentored and led a diverse workforce of over 150 creative, technical, and executive personnelServed as visible head of company’s outreach; appearing on panels, seminars, up fronts, etc.
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Executive Producer/CreatorSony Pictures Entertainment 2002 - 2003Culver City, Ca, UsSONY Animation / Kids WB - IQ KittiesScripted animated children’s comedy -
Supervising ProducerNbcuniversal, Inc. 2001 - 2003New York City, Ny, UsTHE OTHER HALF - NBC Studios - Daily variety/talk series with Dick Clark, Danny Bonaduce and Mario Lopez. Hands-on responsibilities: creative vision, talent development, writing, casting, shooting, budget and production oversight and the complete post-production process. Directed creative and technical staff. -
Writer / ProducerFox Television Jan 1999 - Feb 2001Los Angeles, Ca, UsGOOD DAY LIVE - KTTV Fox11 - EMMY Award winning Daily Live News & Infotainment with Steve Edwards, Jillian Barberie, and Dorothy Lucey. -
Executive Producer / Co-CreatorTwentieth Television 2001 - 2001Los Angeles, UsDaily live ensemble talk/magazine series syndicated to Fox TV local affiliates -
Senior ProducerMtv 2001 - 2001TRUTH - MTV Series that featured confessional interviews mixed with/ music -
Co-Executive ProducerNickelodeon 2000 - 2000Los Angeles, Ca, UsSNICKHOUSE - Comedy-variety show special starring Nick Cannon -
Producer / DirectorDisney Abc Television Group 1997 - 1999Burbank, California, UsONE SATURDAY MORNING - ABC Network - Live-action children’s programming/comedy segments -
Supervising ProducerDisney Abc Television Group 1996 - 1997Burbank, California, UsCARYL & MARILYN - ABC Daytime - talk/variety series with “The Mommies -
Consulting ProducerRhysher Entertainment 1996 - 1996GEORGE & ALANA - Syndicated daytime talk/variety series with George Hamilton
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Supervising ProducerTwentieth Television 1995 - 1995Los Angeles, UsGABRIELLE - Topic based talk series with Gabrielle Carteris -
ProducerGroup W 1994 - 1995JONES & JURY - Court Series with Star Jones
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ProducerViacom 1992 - 1994New York, Ny, UsTHE MONTEL WILLIAMS SHOW - Syndicated topic based talk series -
ProducerAbc Television 1988 - 1992Burbank, California, UsKABC TV - AM Los Angeles - Daily morning news/variety show -
ProducerAbc Radio 1986 - 1988ABC TALKRADIO NETWORK - The Michael Jackson Show - Daily nationally syndicated news / talk -
Director / ProducerSimmons Communications 1984 - 1986Director and Producer of Documentaries and public affairs series for cable distribution
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Studio Floor ManagerUnivision Communications Inc. 1983 - 1984Miami, Florida, UsKMEX TV - Los Angeles - Studio coordination of live news and talk broadcasts
Ed Leon Education Details
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Loyola Marymount UniversityCommunication And Media Studies
Frequently Asked Questions about Ed Leon
What company does Ed Leon work for?
Ed Leon works for Arkansas Pbs
What is Ed Leon's role at the current company?
Ed Leon's current role is Deputy Director and Chief Operating Officer.
What schools did Ed Leon attend?
Ed Leon attended Loyola Marymount University.
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