Co-Founder, Cbo And Certified Brand Specialist
CurrentAs the Chief Brand Officer of Strut, I am in oversee all of the creative work we produce for brands.As a digital native I need to remain fluent in all things digital. I take the lead role when pitching key concepts to clients; both when looking to win new business and/or when demonstrating our vision on a specific part of an existing client project. I often draw on my strong presentation skills to successfully explain such concepts.I oversee multiple concurrent creative projects and lead them from concept to completion as efficiently as possible. This would typically include providing clarity around brand, vision, mood boards, style tiles/stylescapes, UI, UX, user journey, wireframes (LoFi and HiFi), creative visuals, prototyping, design language, build, etc. These projects range in complexity and may involve only a little or a lot of my time so it is essential that I work closely with the fulfilment team to make available any assets that are needed to carry out their job effectively and bridge any gaps to keep production moving.At every step of the process, I need to ensure that we (as a team) are keeping the Projects Director informed on progress in order for him to keep clients up to date on delivery and manage expectations.