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Gaming and entertainment tech executive with deep finance, strategy and operational experiences focused on VC and PE-backed Gaming and B2C companies. Career highlights include:* Capital Markets ($1B+ funds raised through early- to late-stage growth equity, debt and equip financing)* Hyper-growth Leadership (eg. scaling revenue from $8M to $1.7B and FTEs from 30 to 1300+ in 5 years)* Turnaround Strategy (eg. producing revenue growth of 3.5x and EBITDA growth of 60x+ in 3 years)* Finance & Accounting Management (financial planning & analysis, financial modeling, cap table management, rev rec, audit)* Corporate Strategy & Corporate Development (M&A strategy & execution of 10 transactions, including divestiture)* Board, Banking, & Investor Relations* Executive Leadership & Executive Partnership* Business Operations (KPI, metrics, and data)* Performance Marketing Analytics (LTV:CAC, ROAS, ROI, Payback)* Business Development & Partnership Management* Talent Acquisition/Management & Org Design (hyper-growth, restructuring, everything in between)* Real Estate & Space Planning* Board Advisory and Early Stage Investments (eg. ThatGameCompany, Manticore, etc)* 2023 Bay Area Non-Public CFO of the Year AwardPassionate about high-LTV games, interactive & immersive experiences, UGC, web3 and CFO/startup-tech. Even more passionate about working with high-integrity and exceptionally talented teams!
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CfoFandom Oct 2018 - PresentSan Francisco, Ca, Us* Global gaming and entertainment community platform for 350M+ monthly users celebrating Gaming, TV, Movies, and Anime* Funded by TPG, Amazon, Delta-V, IVP, Bessemer, Digital Garage...* Acquired Curse Media (Gamepedia, Dungeons & Dragons Beyond), Fanatical, GameSpot, Metacritic, TV Guide, GameFAQs, Giant Bomb, Comic Vine, Cord Cutter News, ScreenJunkies...* Divested Dungeons & Dragons Beyond to Wizards Of The Coast / Hasbro* Divested Cortex to Dire Wolf -
ScoutAndreessen Horowitz Oct 2023 - PresentMenlo Park, Ca, UsGaming & gaming adjacent -
Strategic Advisor / Angel InvestorIndependent Jan 2017 - PresentAdvisory:thatgamecompany (Pixar of gaming)Duopeak (GenML liveops & UA platform)KUTUR Runway (fashion gaming + NFT)Sonix App (low-latency esports audio tech)Mental (Calm for men)Select Gaming / Gaming Adjacent Investments:Manticore (AAA UGC multiverse)Inworld AI (NPC & metaverse AI)Jadu (metaverse Pokemon Go)Huuuge Games (mobile casino & hyper-casual games)Metatheory (play-to-mint gaming pioneer)Roboto Games (Minecraft x Animal Crossing in Web3)AKA Virtual (Vtuber platform)Crypto Art House / Concept Labs (AAA NFT publisher)lowkey.gg (game highlight social network; acq by Niantic)AcadArena (YGG for SEA students)Lightforge (TTRPG x MMO)Baobab Studios (Disney of the metaverse)Metafy (Masterclass for gamers)Night Street Games (gaming studio by Imagine Dragons lead singer & manager)Fuzzybot (Project Saturn)Rascal Games (forever games)Chillchat (Discord x Roblox)Commaful (GenZ storytelling platform)Consensys (MetaMask Eth wallet)Finch (mental health gaming)Mental (Calm for men)CyberConnect (Web3 social graph protocol)CryptoSlam (one-stop NFT marketplace)Cymbal (MySpace for Web3 media)Select Non-Gaming Investments:Brex (enterprise financial OS)Zeni (AI CFO)Vareto (Anaplan x Tableau)XCJ / MiLa (digitally-native Chinese food brand)Canopy (Carta for private investments)Copper Banking (banking for teens)Afterhour (social investing platform)
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Founding Member, Steering CommitteeThe F Suite Jan 2022 - PresentNew York, Ny, UsWe are an independent, invitation-only, peer community where CFOs share knowledge / best practices and support each other throughout our lives and careers. -
Strategic AdvisorThatgamecompany Nov 2017 - PresentSanta Monica, California, Us -
Strategic Advisor / Board ObserverDuopeak Inc Oct 2019 - Present -
Seed InvestorManticore Games Inc. Jan 2017 - PresentSan Mateo, Ca, Us -
Angel InvestorZeni Aug 2019 - PresentPalo Alto, Ca, Us -
AdvisorAnthos Capital Feb 2021 - Oct 2023Santa Monica, Ca, Us -
Venture AdvisorMakers Fund Jan 2021 - Oct 2023Global, Global, Oo -
Cfo & Member Of The Board Of DirectorsOutpost Jul 2017 - Sep 2018* Interactive gaming platform* Funded by Benchmark, Time Warner, Virgin (Richard Branson), Advancit (Shari Redstone), Shanda, UCLA Ventures... etc
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Strategic AdvisorHuuuge Games 2017 - 2017Warszawa, Poland, Pl -
Strategic AdvisorRoblox 2017 - 2017San Mateo, California, Us -
CfoMz Dec 2011 - Sep 2016Palo Alto, Ca, Us* Mobile games and real-time tech platform* Funded by Y Combinator, Anthos Capital, Baseline Ventures, Menlo Ventures, JP Morgan... etc* Acquired by ApplovinCFO (2014 - 2016) VP of Finance & Admin (2011 - 2013) -
Cofounder & Board AdvisorDealishes, Inc. May 2011 - Aug 2012* Path + Pinterest for foodies* Funded by angels* https://angel.co/dealishes
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Cfo / Vp Of OperationsA Bit Lucky, Inc. Jan 2010 - May 2011San Mateo, Us* F2P social Facebook games and MOBA* Funded by Nexon, Accel, Rembrandt, Blumberg, SV Angel, Founder Collective, Felicis Ventures, Lerer Ventures, XG Ventures... etc* Acquired by Zynga (NASQ: ZNGA): http://bit.ly/QgIJM5 -
Director Of FinanceGazillion Entertainment Nov 2007 - Jan 2010Foster City, Ca, Us* F2P IP-based MMO developer and publisher* Funded by Oak Investment, Hearst, Temasek... etc* Marvel Heroes: https://www.marvelheroes.com/* Marvel Super Hero Squad Online: https://www.heroup.com/new-visitor/
Ed Lu Education Details
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Stanford UniversityManagement Science & Engineering -
University Of California, BerkeleyEconomics
Frequently Asked Questions about Ed Lu
What company does Ed Lu work for?
Ed Lu works for Fandom
What is Ed Lu's role at the current company?
Ed Lu's current role is CFO at Fandom & Gaming Strategic Advisor.
What is Ed Lu's email address?
Ed Lu's email address is ed****@****ail.com
What is Ed Lu's direct phone number?
Ed Lu's direct phone number is +165074*****
What schools did Ed Lu attend?
Ed Lu attended Stanford University, University Of California, Berkeley.
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