Partner at Switch. We team up with organisations that want to do better business and help them do better business. My area of focus is brand - the fundamentals that underpin every business. Purpose-driven brands are more efficient, better organised, and more consistent across every aspect of operation.I spent half my working life on the client side, doing brand and marketing for global FMCGs, a media organisation, and Malta's largest financial institution. During this time I was responsible for successful local campaigns. Moving to the agency side of things in 2012 gave me the opportunity to work on creative across a very wide spread of industries and then to focus on brand and brand strategy for a select group of clients that were willing to truly transform their business from its very foundations. And this group of clients is increasingly diverse, global, and really committed to doing better business.-What to expect-I don't do LinkedIn speak.I can turn anything I see into a lecture about brand.I will often refer to doing better business but that doesn't mean we're exemplary in every way. At least, not yet.I won't speak about the amazing culture at Switch. My colleagues do that well enough already.I am an avid follower of r/LinkedInLunatics